ImPRessions - Crenshaw Communications
OCTOBER 31, 2022
Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.
NewsWhip
OCTOBER 31, 2022
As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement. In September there were more obvious narratives driving engagement for Amazon, whereas in previous months we saw lots of individual stories receive high interes
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Flack's Revenge
OCTOBER 31, 2022
Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to psychology and business. We are wired to respond to emotions vs. logic , blame our reptilian brains.
Sword and the Script
NOVEMBER 1, 2022
Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Working in communications comes with the age-old struggle of fighting to get your content seen. And in a sea of new content appearing every single day, it’s no wonder brands are finding their messaging is getting lost in the crowd.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The Proactive Report
NOVEMBER 1, 2022
By Cokey Falkow. Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Powerful communication can boost the process, if done correctly.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
OnePitch
NOVEMBER 2, 2022
On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: RE: Covid-19 Causes Carrol Fife to take the Oakland Housing Fight National. Greetings _, Do you recall the recent media stories about the mothers in Oakland that were evicted from the vacant house with their children in it?
PRSay
NOVEMBER 4, 2022
I was heartened when, more than a year into the COVID-19 pandemic, U.S. Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. I couldn’t have agreed more. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health.
Axia PR
OCTOBER 30, 2022
Similar to telling your consumer how your product or service will make them successful, you want to inform them what would happen if they didn’t purchase your product or service. You want to seal the deal by upping the stakes. Tell them the potential failures they could endure if they don’t purchase your product or service.
The Proactive Report
NOVEMBER 3, 2022
By Mike Falkow. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition. Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — es
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
OCTOBER 31, 2022
Whether you work in public relations or another service business, you probably have your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency tales. A priority press briefing — in an empty room.
Ronn Torossian
NOVEMBER 1, 2022
No matter how great a solution that a company has created might be for the customers, if those customers don’t perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers. This is why brand perception is so important for businesses, and why companies need to work […]. The post Basics of Brand Perception for Companies appeared first on.
Agility PR Solutions
NOVEMBER 3, 2022
Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time. It could be spelling mistakes, a lousy […].
NewsWhip
NOVEMBER 3, 2022
If there’s one thing Reach Plc has, it’s, well, reach. The UK-based company operates 130 national and regional print and online media brands in the U.K., including magazines like OK! , local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The Resolution Blog
NOVEMBER 4, 2022
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC […]. The post Getting the most from AMEC Measurement Month 2022 appeared first on PR Resolution — by CoverageBook.
ImPRessions - Crenshaw Communications
NOVEMBER 3, 2022
The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for PR people is to break into their inboxes, and we can only do that by meeting their needs as well as our own.
Agility PR Solutions
OCTOBER 31, 2022
With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. That means aside from raising capital, start-ups also need to work with a public relations agency to be able to generate the best possible results and start […].
Steve Barrett on PR
NOVEMBER 3, 2022
Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stern + Associates
NOVEMBER 4, 2022
Fall conference season is in full swing! As someone who is responsible for helping clients land premier speaking roles, this is one of my favorite times of the year. Logistics are set. Speakers are prepped. Opportunities we secured many months ago are finally here. But amid all the excitement of the season also comes anxiety for those afflicted with stage fright.
ImPRessions - Crenshaw Communications
NOVEMBER 3, 2022
The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for PR people is to break into their inboxes, and we can only do that by meeting their needs as well as our own.
Agility PR Solutions
OCTOBER 30, 2022
Blog posts are some of the most important marketing content a company can produce. Done right, blogs can supercharge business growth, bringing in leads and nurturing customer retention. Yet many companies struggle to maximize their value. Why? A strong blogging strategy takes commitment, talent and time. Why blog? Posting high-value insights and information on a […].
Inbound PR
OCTOBER 29, 2022
Throughout my career, I've worked in three big tech companies and consulted hundreds of SMBs. No matter the size, most organisations tend to fail in two areas which undermine or slow their performance and growth. The first one is what we'll talk about today and that is execution. Making things happen efficiently and effectively is the number one challenge for the majority of companies but unfortunately, most of them don't even admit they have an execution problem or don't place particular import
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
NOVEMBER 1, 2022
In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. They also discuss how you can use Muck Rack’s technology to find insightful data on what you should be pitching to the media.
HMA Public Relations
NOVEMBER 3, 2022
When it comes to marketing, TikTok can provide the growth your business has been looking for. Find out more on the advantages of TikTok marketing and how following the app's trends can build audiences in this post from Rayna Burgett.
Agility PR Solutions
NOVEMBER 2, 2022
Newly released research from PRSA-NY uncovers an acute mental health issue among its members surveyed due to the nature of working in the public relations industry. Beyond dealing with the pandemic on a personal level, those working in the profession have been on the frontlines of helping businesses address and respond to the pandemic—which has […].
PRSay
NOVEMBER 1, 2022
Nearly a third of employees have become less engaged with their work, new surveys find. According to a study by The Conference Board , the commitment and connection that people feel to their jobs fell over the last six months for all employees, regardless of their work location or schedule. Surveys of more than 1,600 people, mostly office workers, show decreased engagement for 30 percent of fully remote employees, 31 percent of those with hybrid work arrangements and 30 percent of fully in-offic
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Wadds Inc.
NOVEMBER 3, 2022
The market continues to grow with London, promotions, job hunters and freelancers all benefiting. Employers and practitioners should prepare for what's to come. The latest talent market data for the public relations industry shows that the COVID-19 pandemic recruitment boom has slowed but that the market continues to grow. 95,000 people are employed in the UK public relations industry according to LinkedIn data. 10,500 people have joined the profession in the UK in the past 12 months, but only 1
HMA Public Relations
NOVEMBER 1, 2022
Could a social media app potentially give way to more positivity on social media? Read more on the kindness centered social networking app Gas and how it works in this post from Justin Liggin.
Agility PR Solutions
OCTOBER 31, 2022
The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations. According to the firm’s newly released 2022 Perceptions of the Metaverse report, nearly […].
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