Ronn Torossian
FEBRUARY 14, 2022
One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase. One of the marketing strategies that’s constantly […]. The post Dynamic Email Marketing Campaigns appeared first on.
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2022
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Why not? Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news. And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one.
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PRSay
FEBRUARY 18, 2022
A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. In my case, it was as a PR writer of thought leadership articles. I wasn’t really interested in changing jobs, but it seemed like a good idea, every now and then, to get an appraisal — to see what the market is currently paying for a particular skill set — so that my personal pay rate would be appropriately aligned.
Agility PR Solutions
FEBRUARY 18, 2022
In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an advertorial opportunity in a print and web […]. The post 4 ways to leverage paid media opportunities to position your brand appeared first on Agility PR Solutions.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
FEBRUARY 18, 2022
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. Visual content can help businesses improve their engagement rates while also […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Steve Barrett on PR
FEBRUARY 18, 2022
Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honor and glory” despite the harsh realities of the modern world.
Agility PR Solutions
FEBRUARY 13, 2022
The top reason Americans of all ages would speak poorly about a brand is a negative customer experience, not a poor experience with a product, according to new research from digital customer experience (CX) innovator TELUS International. The survey, which polled 2,000 U.S. consumers about their expectations before, during and after a purchase, revealed what […].
Remote PR Jobs
FEBRUARY 13, 2022
Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. The same is true with landing new clients – the story you tell about your company, its strategy and its successes are critically important. The bottom line: Even PR pros who have been at both of these tasks for a long time sometimes need a little help from their friends.
Sword and the Script
FEBRUARY 12, 2022
Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and studies on the topic of trust in business. So, trust is the theme for this week’s Unscripted Marketing Links [UML].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Bianchi Biz Blog
FEBRUARY 17, 2022
On the dating app Tinder, some people are disappointed when the person they’re interested in swipes left. It means they aren’t interested. Something’s wrong. There’s not a good match. Buh-bye. As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. We’re not a good fit for every client. No agency is, despite what they might tell you.
Agility PR Solutions
FEBRUARY 16, 2022
Effective communication before the pandemic was already a challenge for a lot of businesses. The new normal has brought around changes that no one had expected in terms of their severity and their wide-ranging implications. 9 percent of small businesses in the US suffered moderately negative effects due to COVID-19. [Statista] The International Monetary Fund […].
Axia PR
FEBRUARY 15, 2022
Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and mor
Practical Law Construction
FEBRUARY 16, 2022
Compared to the restrictions we faced a couple of months ago with the emergence of the Omicron variant of COVID-19, it really does feel as if we are starting to return to some normality, and it was wonderful to see so many construction law professionals at the Society of Construction Law lunch in London last Friday. I had intended to read Morris J’s interesting judgment in John Graham Construction Ltd v Tecnicas Reunidas UK Ltd on the train home, but I sensibly put that off until the weekend, ot
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
HMA Public Relations
FEBRUARY 18, 2022
Arizona's newest Phoenicians are coming from all over the world as our state has become the third fastest-growing in the nation. Read more on this growth with Scott Hanson.
Agility PR Solutions
FEBRUARY 16, 2022
Customer reviews aren’t just a way for companies to gain more trust from consumers. When used effectively they’re also a beneficial way to boost a website’s SEO ranking. Customer reviews are used to familiarize consumers with a brand, and to publicly share what past customers have loved about a company’s products, services, or customer experience. […].
Prowly
FEBRUARY 16, 2022
We all love numbers, right? What better way to make your point than to back it up with the stats, figures, and data that paint a clearer picture of what you’re talking about? Using numbers helps your audience to get a better, more precise understanding of the topic at hand. When you say “Most people…”, […]. The post 20 PR Industry Statistics You Should Know in 2022 appeared first on Prowly Magazine.
Solo PR Pro
FEBRUARY 15, 2022
Influencer campaigns are risky and difficult, right? They don’t have to be. The average influencer campaign budget is about $1,000, which makes engaging with influencers a realistic goal for your clients. There are ways to approach influencer campaigns for your clients where you can take charge and create meaningful work for clients. Have any of these situations happened to you?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
HMA Public Relations
FEBRUARY 17, 2022
Paid newsletters have grown in popularity and can provide an opportunity for your brand or business. Learn more about the trend and how it can yield success in today's post from Justin Liggin.
Agility PR Solutions
FEBRUARY 14, 2022
One of the most important steps of starting a business is creating a unique brand name. With a good name, a business can grow more than a business with a bad name, which can obstruct success. Entrepreneurs often think that they know what it takes to create a unique brand name, but choosing a vague idea […]. The post Tips and insights for creating a unique brand name appeared first on Agility PR Solutions.
Sword and the Script
FEBRUARY 15, 2022
SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee. One of the reasons the game took off is that it encouraged people to share their scores each day.
Maxim Behar
FEBRUARY 17, 2022
Maxim Behar shares one of his many exciting meeting with an unexpected ending with Jozsef Varadi, the CEO of Wizz Air - a man who very much values the opinion of the PR consultant and there is a reason why. This is the story of an unforgettable press conference in Sofia, which Behar shares in his author series Priceless Lessons for BGLOBAL magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
FEBRUARY 16, 2022
Twitter has become an important part of communications strategy for businesses. Find out how to grow your brand on the platform in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.
Agility PR Solutions
FEBRUARY 14, 2022
You can have the best products or services available, but sometimes that isn’t enough. You also need to have good branding and public relations. However, it isn’t always easy to determine how best to tackle maintaining or improving your PR. Here are five methods for improving your business’s PR. 1. Make sure user experience is […].
Landis PR
FEBRUARY 14, 2022
Photo courtesy of Kittenteeth. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple – that’s creativity.” – Charles Mingus, jazz composer and bass player. . Public relations is not a term I heard used until it became a gen-ed choice in college. It came at a time when I had decided I no longer wanted to pursue musical performance professionally, having neither the desire to teach music nor spend my life as a touring musician.
Reputation Specialist Michael Toebe
FEBRUARY 14, 2022
Theranos founder and CEO Elizabeth Holmes. Theranos founder and CEO Elizabeth Holmes rise to media adulation was a rocket ship. The fall has also come at high velocity. Holmes’ errors in judgment, ethics, risk management and decisions are well known. It led to investigative reporting, a scandal and legal proceedings that could land her in prison for years on different counts of fraud.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
FEBRUARY 14, 2022
Happy #MediaMonday! Today's feature comes to us from Philip Haldiman, a news editor at the Peoria Independent and Independent Newsmedia. Learn more about him in today's post!
Agility PR Solutions
FEBRUARY 16, 2022
During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. The fast food industry maintained its sixth-place ranking in the second year of the pandemic, according to marketing intimacy agency MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections during the pandemic.
Culpwrit
FEBRUARY 14, 2022
By Heather Smyth Senioritis. The loss of motivation a senior feels right before graduation when the main focus is on life’s next chapter. It can lead to decreased performance and the mentality that school is not a priority anymore. As a senior in college, your next focus is securing a job. The public relations… Continue reading Wise Words from College Senior: Embrace Continuous Learning & Build Your Network.
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