Cision
DECEMBER 10, 2019
We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.
ImPRessions - Crenshaw Communications
DECEMBER 10, 2019
DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must have been planned before the “toxic PR” generated by the Verge story.
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Business Wire
DECEMBER 12, 2019
When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels.
Ronn Torossian
DECEMBER 10, 2019
As Lose it! hadn’t always relied on user-generated content, the brand announced the program on its app to help their pre-existing users learn about the opportunity to share their own experiences. The hashtag was mostly used by people who already use the app, before others who don’t necessarily use the same program caught on to […]. The post How to Generate Engagement appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ishmael's Corner
DECEMBER 11, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google. Before going further, the vast majority of my posts on The New York Times are positive and even effusive.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
DECEMBER 12, 2019
One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.
Prowly
DECEMBER 10, 2019
As a business owner, you’re responsible for keeping the business afloat, so you can’t let things slip while you’re on the road. Luckily, you can enjoy travel and stay on top of your work with my tried and true productivity tips. The post 7 Tried-and-True Productivity Tips From a Traveling Entrepreneur appeared first on Prowly Magazine.
Ronn Torossian
DECEMBER 12, 2019
One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no value at all. Marketers who still practice this approach are excluding many […]. The post One Size Fits All appeared first on.
Cision
DECEMBER 10, 2019
Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
DECEMBER 11, 2019
Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. Until now.
PRSay
DECEMBER 12, 2019
Readers can’t resist a list. Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” says Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. “You just can’t get enough.”. That’s because lists draw the eye in and make the job of skimming easier. Indeed, according to Pernice, Whitenton and Nielson, web visitors look at 70 percent of the bulleted lists they encounter.
Flack's Revenge
DECEMBER 11, 2019
Panel 2:at InsurTechNY December Meetup. Insurtech startups and insurance carriers: it’s a combo made in heaven. Startups love the budgets, distribution and big brand cred of the major insurance carriers. Plus, they can hone their tech in a real-world environment and maybe even find a nice exit. Carriers crave the startup moxie and tech improvements that insurtechs can bring.
Cision
DECEMBER 12, 2019
Boost your blogging skills in 2020 and attend one of these events targeted to creatives.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
DECEMBER 10, 2019
DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must have been planned before the “toxic PR” generated by the Verge story.
PRSay
DECEMBER 9, 2019
Are you a sucker for a good holiday movie? Does Netflix always seem to know exactly when you need a new show? You’re not alone, and it’s because Hollywood is excellent at knowing how to push your buttons. As a PR pro, your goal is to drive great results for your company or client. So what does that have to do with movies and TV shows? A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well.
Agility PR Solutions
DECEMBER 11, 2019
The dysfunctional Peloton ad that that turned into a holiday disaster for the workout bike brand became the focus of some sensational newsjacking (in this case, ad-jacking) last week when Canadian actor and liquor magnate Ryan Reynolds did a brilliant send-up of the troubled woman in the Peloton spot (which you can watch here) by […]. The post Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius appeared first on Agility PR Solutions.
Cision
DECEMBER 11, 2019
Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
DECEMBER 13, 2019
Hi everybody! It’s Christina Daves with this week’s Get Famous Friday PR Tip. I want to share something that just happened with me that I don’t think I’ve ever shared in a tip before, so this is kind of case study/PR Tip. Stay connected with journalists, producers, editors, people that you meet. So I was […].
Steve Barrett on PR
DECEMBER 13, 2019
A frenetic week of holding company agency developments at IPG and Omnicom set the scene for evolution and revolution in 2020 and beyond.
Agility PR Solutions
DECEMBER 10, 2019
Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive. Engagement Labs, a data and analytics firm that provides social intelligence […].
Cision
DECEMBER 10, 2019
The digitalisation of communications has affected all parts of the media industry. But to what extent?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
DECEMBER 8, 2019
Anyone that has spent any time following the news would certainly know by now that apologies are fairly commonplace these days. Whether someone’s apologizing for an honest mistake of an action that they didn’t think through, or their emotions got the better of them during a stressful situation, there has been no shortage of apologies. But there have also been cases where the wrong type of ‘sorry’ has ended up turning a bad situation worse.
Muck Rack
DECEMBER 10, 2019
Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out
Agility PR Solutions
DECEMBER 9, 2019
Every brand in the modern era needs to think about their online brand reputation. The few restaurants, stores, and other local businesses that don’t invest in their online presence will still be the subject of online reviews and conversation—whether they realize it or not. One of the best ways to take control of your online […]. The post 7 solid tips for using online reviews to manage your brand reputation appeared first on Agility PR Solutions.
Cision
DECEMBER 12, 2019
Steven Lee Myers, Chris Buckley have new roles at The Times, Katishi Maake changes beats at Washington Business Journal and more.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
DECEMBER 10, 2019
Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome. As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse.
Critical Mention
DECEMBER 9, 2019
Share Tweet Share. (Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday. The Hollywood Foreign Press Association (HFPA) , comprised of 90 notable journalists from around the world, announced the nominees for the annual Golden Globes Awards, held on January, 5 2020. Those nominated for the 77th Golden Globes are: Best Motion Picture – Drama.
Agility PR Solutions
DECEMBER 9, 2019
While big-name, big-money influencers can reach large audiences in one fell swoop, it doesn’t mean those audiences are highly engaged—or paying attention at all, if your brand isn’t directly involved in the influencer’s most riveting topics of discussion. That’s why savvy brands are more likely to enlist micro-influencers, whose lower follower counts are often outweighed […].
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