Onclusive
AUGUST 10, 2021
Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.
Cision
AUGUST 10, 2021
How to repurpose press releases for maximum impact.
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PR for Anyone
AUGUST 11, 2021
You’ve finally done it. You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The answer is no. The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal.
PRSay
AUGUST 11, 2021
In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. These media placements also provide a third-party endorsement for an organization’s message — something that owned media does not achieve.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
AUGUST 9, 2021
Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
AUGUST 11, 2021
PR specialists must eat, sleep and breathe news. We need to stay connected to a variety of news outlets to stay current and knowledgeable, both for our own benefit as well as that of our clients. During the height of the COVID-19 pandemic, news consumption in the US was up by 215% , showing that we rely more on the news than ever before. . One of the best and easiest ways to position executives as thought leaders is by taking advantage of relevant news stories as soon as they break. “ Newsjackin
Agility PR Solutions
AUGUST 8, 2021
With close to 4 billion monthly active users, social media is a goldmine of marketing opportunities. But to reap the fruit of your social media marketing efforts, you must know and leverage the types of content that perform best on social media. 4 categories of content for winning social media campaigns To create effective content […]. The post What types of content perform best on social media?
Awario
AUGUST 12, 2021
Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth.
Ronn Torossian
AUGUST 9, 2021
When a brand wants to increase their presence on online platforms, they use Digital PR. Digital PR is essentially a strategy that can be used to improve brand awareness using online mediums. Digital PR is similar in certain ways to traditional PR – but it allows the brand to reach out to a much larger […]. The post What is Digital PR? appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Steve Barrett on PR
AUGUST 12, 2021
Initially much-derided in its host country and around the globe, the Tokyo games eventually demonstrated the enduring strength of the Olympic spirit and its unique appeal to brands.
Agility PR Solutions
AUGUST 8, 2021
It’s every business’s goal to reach more customers. After all, that’s what provides higher profits and a better overall brand image. So, how do you go about doing it? The good news is it isn’t as difficult as you’d think, despite the amount of competition out there. Whether you are a brand new business or […]. The post 6 comms strategies for reaching more customers appeared first on Agility PR Solutions.
Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.
Cision
AUGUST 12, 2021
Arvind Hickman now Media Editor at Campaign; Sophia Sleigh to join HuffPost UK as Deputy Political Editor; Peter Geoghegan appointed Editor-in-Chief and CEO at openDemocracy.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Muck Rack
AUGUST 13, 2021
Storytelling + data: How Metromile’s Rick Chen brings data to life to maintain relevancy and demystify insurance
Agility PR Solutions
AUGUST 11, 2021
Creating a content marketing plan requires a lot of time and effort, but it is crucial to implement the best content practices and strategies so that your online presence thrives. According to Hubspot, 70 percent of marketers are actively investing in content marketing. Visitors to your site want to see good quality, reliable content that’s […].
Axia PR
AUGUST 11, 2021
According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date. How do you keep up and not to miss out on the most recent trends in digital marketing?
Cision
AUGUST 11, 2021
Each month we highlight several news sites under a timely category. Here are some of our favorites for fashion news.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Culpwrit
AUGUST 12, 2021
By Ryan Puckett This is a picture of me from this past weekend. Yes, I’m wearing a mask at an outdoor amphitheater to see my favorite band, Phish. I am gonna be generous and say I was joined by about 3% of the crowd in masking up. (1% would also be a fair estimate.) Let’s […]. The post Phish Fan Makes Case for Vaccine and Masks appeared first on culpwrit.
Agility PR Solutions
AUGUST 10, 2021
As PR pros, we’re conditioned to adapt our stories to whatever is happening in the world around us. Sometimes, the appropriate way to approach a pitch or a briefing can change in a matter of minutes. It’s our job to relate our clients and their brand narratives to topics of interest to their audiences and […]. The post State of the media: How to tell a story that resonates appeared first on Agility PR Solutions.
Axia PR
AUGUST 10, 2021
How to know if your PR campaigns are financially successful. Are your campaigns really profitable? How can you prove that your marketing campaigns were of value? Calculating the return on investment (ROI) determines if you’ve been making a profit from your public relations campaigns and helps you identify which PR exercises yield the most buck. This article discusses ROI on PR campaigns, how to calculate it, and challenges against a perfect ROI calculation.
Cision
AUGUST 10, 2021
A number of updates to the Express.co.uk lifestyle team; Matt Maltby appointed Head of National Sports Network Desk at Reach; Cosmopolitan and Women’s Health fashion team udpate.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR Fuel
AUGUST 12, 2021
About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year.
Agility PR Solutions
AUGUST 9, 2021
One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and dislikes. You also look at factors outside of the individual. Such include cultural, religious, […].
Landis PR
AUGUST 9, 2021
Photo courtesy of Pexels. By Andie Davis, LCI. Authenticity always wins. In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. In fact, a total of 42.7 percent of internet users worldwide use ad blockers. Focus is shifting away from traditional advertising methods. Why? Because one-way communication is, well, a one-way street.
Cision
AUGUST 13, 2021
Patricia Mays joins THR, Rosemary Donahue new at Health magazine, and more.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Solo PR Pro
AUGUST 10, 2021
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client.
Agility PR Solutions
AUGUST 12, 2021
In the aftermath of the killing of George Floyd and resulting widespread social upheaval of 2020, many US corporations committed to large-scale philanthropic investments to combat racial inequity. More than a year later, are they following through on their commitments? A new report by The Conference Board shows many leading US companies’ dedication to addressing […].
Sword and the Script
AUGUST 10, 2021
Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long. My colleague whipped out her phone, pulled up the Uber app, and hailed a ride. Just minutes later we were picked up in the middle median – far away from the taxi line.
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