ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills.

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Crisis Government Crisis Management Public Affairs 213

PRSay

OCTOBER 24, 2018

In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed. Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors.

Ethics 264

Ethics Automotive Technology Conference 264

Prowly

OCTOBER 22, 2018

There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR. The post Get a Job in PR: Visit an Art Gallery, Network & Create Content appeared first on Prowly Magazine.

Industry 526

Industry Publicity 526

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth.

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Twitter Social Media Community Conference 347

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

PR News

OCTOBER 24, 2018

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

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Resources Communications Leadership Employee 297

Muck Rack

OCTOBER 25, 2018

From spreadsheets to software: How to better manage your PR workflow

Software 236

Software How To 236

Agility PR Solutions

OCTOBER 22, 2018

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy. New research from brand content marketplace IZEA Worldwide takes a close look at the impact and consumer awareness of these influencers on purchase decisions—and the retail sectors that are seeing the most impact.

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Retail Advertising Advertising Consumer 156

Flack's Revenge

OCTOBER 24, 2018

Folks, it is time for a tough conversation. No, not that one. The one about your cybersecurity stance – and any breaches. These things are the “third rail” in technology public relations, which is my forte. Talking about it seems somewhat akin to admitting you have an STD. After advising many cybersecurity companies over the years, I thought I’d issue this call for greater transparency.

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Crisis Management Crisis Employee Google 123

Melissa Agnes

OCTOBER 23, 2018

These leading airlines showcase the power of focusing on the details of experience. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. Shashank Nigam, author of Soar and CEO of Simpliflying, joins the Invincible Brand Podcast to share some powerful strategies on how today’s leading airlines have managed to build sustainable trust – and how that serves them when undesirable incidents risk occurring.

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Airlines Strategy Crisis Management Crisis 100

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Stephen Waddington

OCTOBER 22, 2018

Getting the attention of a busy person isn’t as hard as you’d think. The hard bit is persuading them to part with their time. You need to be well prepared, have a very clear request, and respect the individual’s time. Ask for ten minutes. You’ll always certainly get more but it shows that you mean business and have respect for the individual’s time.

How To 113

How To Meeting Pitching Social Media 113

Agility PR Solutions

OCTOBER 24, 2018

True or false: There is no such thing as bad publicity If you said “true,” you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the market. If you are a […]. The post Best practices for making bad publicity better appeared first on Agility PR Solutions.

Publicity 124

Publicity Company Brand Branding 124

Axia PR

OCTOBER 25, 2018

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism. Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work.

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Ethics Journalism Publicity Reputation 104

Steve Barrett on PR

OCTOBER 26, 2018

WPP this week retired its Health & Wellness operating brand and will move the constituent parts into group agencies in the first half of 2019.

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Groups Agency Brand Branding 116

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Barokas

OCTOBER 26, 2018

Last night, I had the honor of speaking alongside a group of amazing women on LWT’s Everyday Empowerment panel. For those of you not familiar with LWT (Leading Women in Technology), it is a non-profit organization dedicated to empowering women to grow their knowledge, leadership skills and networking in order to map their own paths to career success and achieve greater personal and professional impact.

Privacy 102

Privacy Banking Leadership Groups 102

Agility PR Solutions

OCTOBER 25, 2018

America’s multicultural audiences are on the leading edge of tech adoption. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43 percent of time with live TV, and 35 percent with streamed content. Latinx, blacks, and Asians split their time almost evenly, with […]. The post How today’s multicultural audience defines new age media patterns appeared first on Agility PR Solutions.

Media 117

Media Analysis Branding Brand 117

MaccaPR

OCTOBER 22, 2018

With more than 2 billion monthly active users, Facebook has grown into one of the largest online advertising platforms in the world. From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times , to small local mom-and-pop shops, marketers spent just shy of $40 billion on Facebook ads in 2017 alone. With the potential to get your product or message in front of so many consumers, there are few businesses that haven’t yet embraced the world of social media

Facebook 103

Facebook Mobile Advertising Advertising 103

Contently - Strategy

OCTOBER 26, 2018

“You’ll edit that to make me sound smarter, right?” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields. Their worries are always the same, though none of them need to worry about sounding stupid. My only goal as a reporter or ghostwriter is to make a person sound as intelligent, concise, and persuasive as possible.

Strategy 95

Strategy Content Marketing Interviews Creativity 95

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Onclusive

OCTOBER 25, 2018

Acclaimed Author Andy Cunningham Presents at Growth PR Conference. AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

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Branding Brand Conference Technology 75

Agility PR Solutions

OCTOBER 22, 2018

To make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before. Rates of e-commerce sales substantiate the concept that online shopping is here to stay. […].

Strategy 105

Strategy Tools Analysis Branding 105

Critical Mention

OCTOBER 21, 2018

Domino’s. Houston Rockets. BP. What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

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Crisis Crisis Communications Case Study Social Media 80

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prakkypedia

OCTOBER 24, 2018

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. While based on the US experience, the piece has relevance for the Australian PR practitioner. Scheider recounts that “ nearly a quarter of jobs in the industry have vanished in less than 10 years” in the US. It’s a similar story in Australia. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018.

Journalism 69

Journalism Reddit Newspapers Government 69

Agility PR Solutions

OCTOBER 21, 2018

One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a smashed Whopper Jr. When they come up to the counter to complain, as the vast majority […].

Social Media 102

Social Media Brand Branding Publicity 102

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses? The mantra for success was building relationships.

SEO 74

SEO Strategy Engineering Google 74

Communications Conversations

OCTOBER 23, 2018

Last week, for the first time, I saw a 3D photo in my Facebook feed. It was from friend and Fallon employee, Greg Swan–a pic of his dog. It was a little jarring as the pic moved just a bit as I scrolled by it. Users and brands will all soon be able to take and post these 3D pics–but you need to be using an iPhone 7 or newer phone in portrait mode (I’m one of the laggards still using a 6s!).

Social Media 68

Social Media Marketing Facebook Media 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

OCTOBER 23, 2018

5 not-so-surprising ways to build quality media relationships

Media 109

Media 109

Agility PR Solutions

OCTOBER 23, 2018

For Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming. With the evolution of new social platforms and enhanced functionality features constantly on the cutting edge, people everywhere are taking advantage of these platforms to say what they […].

Reputation 99

Reputation Social Media Brand Branding 99

5W PR

OCTOBER 26, 2018

When you want to increase your market base or fan base, a good option may be to reach out to or connect with a group that is less represented in your market. This can be a rewarding enterprise, but it can also be a difficult one. While diversity is a hot topic today, courting diversity can blow up in your face if you mishandle the message. Some brands have tried to send a “we’re pro diversity” message without really thinking much beyond a surface concept of “diversity.

How To 60

How To Enterprise Groups Marketing 60