ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2021
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert?
Onclusive
SEPTEMBER 16, 2021
Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their
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Business Wire
SEPTEMBER 14, 2021
Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. government plays in our daily lives. It has become a critical external force that can affect the operations of any organization. As such, a symbiotic government relations strategy is essential in shaping an organization’s communications and public relations efforts.
Ronn Torossian
SEPTEMBER 14, 2021
Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up overlapping in those efforts, and that’s especially true in terms of social media and public relations. […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Cision
SEPTEMBER 13, 2021
Key takeaways for PR pros from an analysis of 100,000 press releases.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
SEPTEMBER 13, 2021
At the follow-up appointment to back surgery last year, my doctor ran down the list of activities I should and should not do. I think he mentioned “lifting boxes” and “stretching” — though not together. To be honest, the only point I remember clearly was “no squats or deadlifts or other heavy weights in the gym.”. “Oh, rats,” I responded, hoping to hide my glee.
Ronn Torossian
SEPTEMBER 16, 2021
Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems. PR professionals can help raise awareness by advancing dialogue and discussion to understand challenges and issues that are lurking beneath the surface.
Cision
SEPTEMBER 16, 2021
BBC News announces appointments for Jess Brammar and Paul Danahar; Ben Cobb to be Editor of ES Magazine; Gina Davidson taking on brand-new role of Scotland Political Editor at LBC.
Agility PR Solutions
SEPTEMBER 13, 2021
The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […]. The post 3 effective content marketing shifts to make in the post-pandemic world appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
SEPTEMBER 16, 2021
As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. The change comes on the heels of similar regulation by Alphabet (Google’s parent company) to limit the influence that brands have on young people based solely on their interests.
PR for Anyone
SEPTEMBER 15, 2021
What makes good stories for the media? Good stories are those that are relevant and timely. Pitching things related to the time of year is vital in getting your pitch read, and then covered. Right now we are in September. In today’s short vide below I go over several sample topics to pitch this month. What happens in September? How is your business related to weather, topics, holidays in September.
Cision
SEPTEMBER 16, 2021
In our latest quarterly roundup of AP Style reminders, we cover back-to-school terms, travel terminology, and more.
Agility PR Solutions
SEPTEMBER 15, 2021
For a variety of reasons. consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, and some are attracted to these brand partnerships because the new products solve unique problems and add value, according to new research from Visual Objects, a visual guide to finding and […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Steve Barrett on PR
SEPTEMBER 16, 2021
The latest edition of PRWeek’s seminal industry survey shows the PR function is more valued than ever at organizations, but that brings with it additional pressure to deliver.
Critical Mention
SEPTEMBER 15, 2021
As we move into the final quarter of 2021, Critical Mention continues to implement new products, features and platform updates to its Earned Media Suite. Many of these additions were inspired by client requests, and all platform improvements are made with the state of PR and communications in mind. The wants and needs of public relations and communications professionals are always evolving so we find it best to listen and even reach out to clients to see what products and features they’d like to
Cision
SEPTEMBER 14, 2021
SHARES Magazine announces new hire and other changes; several promotions at Fabulous; new role for Sophie Murray-Morris at Metro.
Agility PR Solutions
SEPTEMBER 16, 2021
Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021. As Adweek recently noted, “The holidays aren’t yet top of mind […]. The post Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
SEPTEMBER 15, 2021
The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world. Certain tools stand out and tend to be at the top of the list for PR pros looking for a platform to meet […]. The post 7 Press Room Software Providers to Consider for News Publishing appeared first on Prowly Magazine.
Stephen Waddington
SEPTEMBER 11, 2021
A long-distance walk in the footsteps of the Roman army, coast to coast, across the north of England. Hadrian’s Wall is a brilliant challenge. The trip from Newcastle to Carlisle takes around 90 minutes by train. Alternatively, you can walk it in around five to ten days. I did both at the end of summer with my son Dan. We travelled by train from home in Newcastle then took a taxi to the start of Hadrian’s Wall at Bowness-on-Solway.
Cision
SEPTEMBER 17, 2021
Bettina Makalintal joins Bon Appétit, Jordan Weissman promoted at Slate, and more.
Agility PR Solutions
SEPTEMBER 12, 2021
Marketing automation has come a long way since the inception of product promotion, advertising, and cultivating customer relationships. For digital practitioners and tech-savvy professionals, are we not all aware of how marketing automation isn’t a new thing that has only popped up all of a sudden? From the rolodexes of clients and collections of business […].
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PRSay
SEPTEMBER 16, 2021
Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Karen “KC” Crabtree, APR. Location: Seattle. Current job title: Senior Manager, Global Public Relations, Bluetooth SIG. Board nominee position: North Pacific District. Alma mater: Seattle Pacific University, English Literature & Journalism. Number of years as a PRSA member: 8.
wiredPRworks
SEPTEMBER 11, 2021
Twenty years ago, today, we remember how 9/11 changed the world – and communications. Where were you on September 11? September 11 Memorial Information. 9/11 Memorial Site. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. On September 9, 2001, we celebrated a child’s birthday party. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be.
Stephen Waddington
SEPTEMBER 16, 2021
New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Internal communication and how organisations engage employees is a critical factor in successful transformation projects.
Agility PR Solutions
SEPTEMBER 13, 2021
It’s not every day you get to watch what it’s like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren’t typically newsworthy beyond the local TV news circuit or trades. […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Sword and the Script
SEPTEMBER 14, 2021
Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities. Podcasts are a good option for PR pros seeking to earn media coverage. Even as traditional media relations have become harder, podcasts are alternative outlets that have reach and credibility – often in niches.
Cision
SEPTEMBER 13, 2021
How (and why) brands should address their social impact.
PR Fuel
SEPTEMBER 16, 2021
The most common function of a successful press release is to promote something significant by getting media attention. Press releases are also important marketing tools. Employing a call to action (CTA) in your press release is a great way to increase traffic to your website. What’s a call to action? Essentially, it’s a way to tell people what to do next.
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