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Remember the good ol’ days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it’s nearly certain you’ve been using a dedicated tool to collect mentions and don’t need a scissor and glue combo nearby. Collecting PR clippings is important if you want to stay up to date with […] The post Press Clippings Decoded: A Practical Guide to Mastering PR Exposure appeared first on Prowly Magazine.
Human history has pivotal moments that change the course of our future. We are currently in one of those moments, where emerging technologies are shaping the world. These innovations will transform industries, daily lives, and how people engage with the world. Computing power Computing power drives innovation in many technological fields. Moore’s Law predicts the […] The post A Closer Look at Emerging Technologies That Are Shaping Our Future appeared first on.
While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.
Your organization likely has an interesting story to tell. But the media may not easily see it. When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public. So, ask yourself which of these headlines is more likely to draw you in as a reader?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Currently serving as an Associate Professor and the Director of the Center for Aging, Health and Humanities at George Washington University, Melissa Batchelor, RN, PhD has dedicated her career to researching age-related issues, such as dementia and Alzheimer’s, and how we can provide better care for those battling these diseases as a society and a family.
Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes. To excel in this dynamic landscape, financial companies are redefining their strategies, employing public relations finance strategies, and embracing innovative practices.
Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes. To excel in this dynamic landscape, financial companies are redefining their strategies, employing public relations finance strategies, and embracing innovative practices.
If you are the PR manager for a company that provides financial services, it is important to understand the ins and outs of Financial Public Relations. Financial PR involves managing public perception of your organization’s financials, operations, products, and personnel in order to help investors and customers to gain confidence in the company. It can […] The post Financial PR Guide: Key Differences & Strategies to Amplify appeared first on Prowly Magazine.
The road to sustainability for brands and businesses is fraught with obstacles—just embracing the concept of the initiative is tough enough as it calls for many industries, such as product packaging, to reinvent their processes from scratch to be true supporters. And as the issue became politicized, an ESG backlash arose that has morphed into […] The post Are businesses backing off of sustainability goals?
Currently serving as an Associate Professor and the Director of the Center for Aging, Health and Humanities at George Washington University, RN Melissa Batchelor, PhD has dedicated her career to researching age-related issues, such as dementia and Alzheimer’s, and how we can provide better care for those battling these diseases as a society and a family.
Reflections on some of the big issues of a difficult year as 2023 draws to a close and the PR sector prepares for what is likely to be an even more frantic 2024.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
If you pay attention to the world around you, you will be able to create strong bonds. At work, and especially in PR, it should be as natural as breathing to make you stand out from the crowd, or even prevent accidents. So, how to translate this skill into social media, which is a vibrant […] The post How to Create a Powerful Social Listening Strategy for PR?
With only a few weeks left in the year, one thing is a certainty: 2023 has not been a very good year for old-timers, especially on the political and sports scenes. But in our business, some old-time tenets that date back to the Founding Fathers of public relations are still treated as if they were […] The post 2023 has been rough on old-timers—which offers valuable PR lessons appeared first on Agility PR Solutions.
‘Tis the season for Top 10 lists! Alison Bailin is here to share the best tips for staying off the media's naughty list all year long. Learn more in this blog post.
Melissa Strle According to a PwC report, 72% of business leaders termed AI as a “business advantage.” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. To fully leverage this tech in your field, crafting precise AI prompts is crucial for targeted and successful outcomes.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
The IPR community pays tribute to IPR Trustee Mark Weiner, one of the founders of the IPR Measurement Commission and longtime Trustee and IPR supporter. We are deeply saddened by the loss of Mark Weiner, longtime IPR contributor, measurement expert, and friend to the public relations industry.
Marketers are still wrapping their heads (and their strategies) around generative AI, but 2024 is poised to be a (another) year of revolutionary change, and new research from agency-focused website builder Duda offers analysis of AI usage by owners of digital agencies specializing in web design and development, sharing insights into the disruptive year we’ve […] The post 2024 AI outlook for digital agency leaders: As they prepare for a transformative year, marketers double down on AI inves
This #MediaMonday comes from Joe McHugh, video editor for Times Media Group. Meet Joe, find out which outlets he covers, discover his career journey and more in this feature post. Take a look!
While common, newsletters as a PR tool should not be overlooked. Newsletters are written and sent to engaged audiences and can be a powerful way to get your client or company brand exposure.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Interested in networking, great insights, the newest trends and stellar campaigns? PR conferences gather brilliant minds from across the industry who come to teach, inspire – and learn. The world of public relations is evolving at a breakneck pace, and staying ahead of the curve is not just an option; it’s a necessity. With the […] The post Top 18 PR and Communications Conferences for 2024 appeared first on Prowly Magazine.
In today’s ever evolving landscape of digital content creation, the significance of rich text editing cannot be overstated. This year, the dynamics of content creation went through a transformative shift due to AI finally breaking into the mainstream, and as we stand on the threshold of 2024, it’s clear that the ripple effects of emerging […] The post Rich text editing trends for 2024: The future of content creation appeared first on Agility PR Solutions.
As we share our thank you messages with clients, employees, vendors, and other contributors of success this holiday season, it's essential to maintain this appreciation year-round. Read more on the importance of sharing gratitude with Scott Hanson in this blog post.
Emma Hinchliffe is a senior writer at Fortune, covering women in business and gender issues across business, politics, and culture. She is the author of The Broadsheet , Fortune ’s daily newsletter for and about the world’s most powerful women. Emma shares insights into her work covering women in business, gender issues, and the most important stories affecting women.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
If you can’t measure it, you can’t improve it. In the world of PR, it can be easy to completely forget why you’re doing public relations in the first place. Measuring PR campaigns helps you work out your progress and define what you could be doing more (or less of) to succeed. As an agency […] The post How to Measure PR Success: a Step-by-Step Guide appeared first on Prowly Magazine.
Mental health is a crucial aspect of overall wellness that significantly impacts physical health. It can lead to a weakened immune system, high blood pressure, heart disease, and reduced life expectancy. 90 percent of those in PR have experienced some form of mental health issue in the last year. Additionally, more than 67 percent of […] The post 9 ways to empower PR employees to prioritize their mental and physical health appeared first on Agility PR Solutions.
2024 is almost here and Adobe is sharing some of the distinct creative design trends we can expect to see in the year ahead. Find out which elements to keep your eye on in this blog post from Justin Liggin.
As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. This year, the topics that seemed of most interest to our readers revolved around CES, automotive and mobility podcasts, tips for PR people, EV-focused YouTube channels and the Automotive News PACE Awards.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Over the past few weeks, I have attended social and business events where lots of name tags went unclaimed by no shows. One host said 60 people RSVP’d that they would be attending, but only 25 showed up. “We now have a refrigerator filled with beer, wine and dips,” she said. Another host said… Continue reading If You RSVP’d, Show Up The post If You RSVP’d, Show Up appeared first on Culpwrit.
Have you ever sent an email to realize you might’ve just confused the other person or, worse, sparked a massive misunderstanding? We’ve all been there, and we know the sting all too well. No matter how much email creeps into our daily lives, it’s easy to overlook the nuances that can make or break an […] The post 8 powerful tips for professional email communication appeared first on Agility PR Solutions.
There is value in being prepared, but should your lawyer write your talking points? Abbie Fink covers the importance of including your communications team following a recent congressional hearing on campus antisemitism. Read more in this post.
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