Business Wire
JUNE 20, 2024
Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. We left both exhilarating events full of invaluable insights. Here’s a recap of what resonated with us most.
Steve Barrett on PR
JUNE 19, 2024
Golin UK’s The Misheard Version for Specsavers featuring singer Rick Astley took home the PR Lions Grand Prix, its second of the week; Edelman and Weber Shandwick also struck Gold.
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Sword and the Script
JUNE 18, 2024
Too many B2B SaaS companies went after ‘bad fit customers’ under a mandate of ‘growth at all costs’ – along with these other trends – is the cliff notes on what’s thwarting sales and marketing in the tech sector In the years following the dot-com bubble, I had the good fortune of representing a $180 million venture capital (VC) fund (they are much bigger now).
Axia PR
JUNE 19, 2024
To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires. A misstep in a news announcement can make clients and employees feel frustrated and lose trust. Here are some of our stories and recommendations for creating successful company announcement timelines.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Buzzstream
JUNE 17, 2024
If you’ve ever popped into your spam folder, you’ve seen what a lousy outreach email looks like. You may have even seen one creep into your main folder. Because of this spam, email outreach has gotten a bad reputation. But not all outreach is spam. Blogger outreach, link building outreach, digital PR outreach, and affiliate partnership outreach all have their place in the marketing mix.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JUNE 20, 2024
Have you been diligently working on your client’s PR campaigns but have no idea what your results are? Without valuable insights, you won’t know what to do next, and it’s hard to prove the ROI of your hard work. The media measurement tools mentioned in this article can provide valuable media analytics and insights that […] The post 30+ Best Media Measurement Tools for PR Pros in 2024 appeared first on Prowly Blog.
Stern + Associates
JUNE 20, 2024
Looking for the perfect summer read? Relax next to the pool, beach or on your couch with this collection of entertaining and enlightening books by some of the world’s top thought leaders. Whether you’re interested in breaking bad habits and replacing them with helpful routines or looking for strategies for supercharging your team at work, these fifteen books have you covered all season long.
PR Fuel
JUNE 16, 2024
You know how important it is to be prepared for anything in business. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid. Read More The post Top Crisis Communication Plan Examples for Your Business appeared first on eReleases.
Agility PR Solutions
JUNE 17, 2024
Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well. Although virtually all businesses have made this commitment, consumers are skeptical about many of those claims because […] The post Corporate climate commitment: Although consumers have their doubts, 96% of workers say their firms now have or s
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Medianet Australia
JUNE 19, 2024
Medianet is joined by ABC Pop Culture Journalist, Mawunyo Gbogbo. Here, Mawunyo talks about the importance of representation in the media and shares her expertise and insight on what makes a compelling story.
HMA Public Relations
JUNE 17, 2024
Check out our latest #MediaMonday update on Erin Thorburn, who shares the news about the launch of her media outlet, The Best of the Southwest! Find out what readers can expect from Erin's outlet in this post. Take a look!
Bianchi Biz Blog
JUNE 20, 2024
While the earned media landscape is evolving, one thing remains clear: credible media coverage is a valuable component to any company’s communication effort. Fostering relationships with your key media so they know you as a trusted, reliable source of information goes long way in making … or breaking … your media relationships. Let’s look at 5 things the irk journalists and hinder your chances of earned media coverage: 1.
Agility PR Solutions
JUNE 18, 2024
With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is intriguing is how AI’s influence over media monitoring shapes […] The post How AI-driven tools can enhance media monitoring in PR campaigns appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
OnePitch
JUNE 20, 2024
Even though we’re four years out from the pandemic, many of us are still working remotely and looking to build community and connections with PR and media peers. During our recent OnePitch Summer Tour stop in New York City where we brought our signature Coffee with Publicists event to our friends in the Big Apple, we wanted to know…”do you like meeting in person or online and why?
HMA Public Relations
JUNE 20, 2024
Dive into a new blog post on the impact of visuals in storytelling, as Alison Bailin shares how the stunning scenes from the U.S. Olympic swimming trials on an NFL football field kept her hooked. Read more!
Culpwrit
JUNE 17, 2024
Even before the balloons were dropped and the tassels were shifted to the left side of graduation caps, the Class of 2024 was laser focused on their careers. Some already landed jobs, while others anxiously awaited responses to their multiple applications. At DePaul University last week, graduates of the PRAD MA program heard from… Continue reading Turning Early Career Detriments into Success The post Turning Early Career Detriments into Success appeared first on Culpwrit.
Agility PR Solutions
JUNE 16, 2024
B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done. Now, according to new research from creative branding ad agency Triptent, they’re discovering that authentic storytelling and empathy are key to customer engagement and long-term brand […] The post B2B marketing gets personal: New study shows how emotional connections are key success drivers—4 in 5 will turn focus t
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
JUNE 18, 2024
Vuelio is popular PR and communications software used by companies that want to amplify their media relations, monitor their media coverage, and engage with key stakeholders such as journalists and content creators. This PR tool is primarily used in the UK and Ireland but it can also be used by organizations with a global reach. […] The post 2024 Vuelio Pricing – How Much is Vuelio?
NewsWhip
JUNE 20, 2024
Tracking and reporting on breaking news is hard enough even without limitations, which is why we’re trying to remove barriers wherever possible for our partners. Here’s an intro to some recent advancements NewsWhip has made that will help make your life easier in the newsroom, including enhancements to our Heads-up Display, mobile updates, and long-term analysis.
5W PR
JUNE 20, 2024
Defense tech has an incredible influence on how we live our lives. For starters, it gives us a piece of mind knowing that we are safe and enhances military operations. On the other hand, we can marvel at how far technology has come. The goal of public relations for defense sector companies is to help them carry their message to the right ears and build trust by affirming the public that their innovations are responsible and could save lives.
Agility PR Solutions
JUNE 19, 2024
The number of software platforms that the average PR uses from day to day has risen significantly in recent years, and so long as the most suitable tools are selected, that’s no bad thing. If you’re looking for ways to take even more sharp edges off your workflows and processes, take stock of the following […] The post 15 essential tools every modern PR professional should use in 2024 appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Prowly
JUNE 18, 2024
You can’t improve on what you don’t measure. In public relations, it’s easy to get sidetracked and claim that a press release received extensive media coverage. However, facts and figures are crucial for any PR strategy—whether you’re working in a PR agency or as part of an in-house PR team. Adopting a data-driven PR strategy […] The post How to Create a Data-Driven PR Strategy in 2024 appeared first on Prowly Blog.
NewsWhip
JUNE 20, 2024
Tracking and reporting on breaking news is hard enough even without limitations, which is why we’re trying to remove barriers wherever possible for our partners. Here’s an intro to some recent advancements NewsWhip has made that will help make your life easier in the newsroom, including enhancements to our Heads-up Display, mobile updates, and long-term analysis.
5W PR
JUNE 19, 2024
Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. Cyber tech companies operate in a field fraught with potential threats and vulnerabilities. The nature of the area can sometimes lead to unforeseen incidents that can negatively impact their reputation and it can even impede the company from achieving set business objectives.
Agility PR Solutions
JUNE 19, 2024
Gone are the days when simply meeting customer expectations was enough to secure their loyalty. In today’s competitive B2B landscape, where every interaction and touchpoint can make or break a relationship, the key to thriving lies in going above and beyond—in delighting your customers at every turn. What does it mean to delight customers? It […] The post How to delight your customers in 2024: 5 tips for B2B brands appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR in High Definition
JUNE 20, 2024
I seem to talk about trust a lot—whether with friends, my husband, colleagues, or pretty much everyone else. Trust is the anchor of many important relationships in life, so it’s no surprise that it was the main takeaway from a fantastic session at the AI Summit London. The topic? The future of journalism in the age of AI. Jane Barrett, Global Editor of Media News Strategy at Reuters, shared the organisation’s AI strategy, aimed at enhancing and empowering journalists.
Institute for Public Relations
JUNE 17, 2024
Download the Full Report (PDF): How Communicators can Help Manage Disinformation in the WorkplaceDownload the Press Release: The Institute for Public Relations Unveils Research Findings on how Communicators can Combat Election Disinformation Download Social Graphics (PDF) This is an IPR signature study in partnership with the IPR Behavioral Insights Research Center.
5W PR
JUNE 17, 2024
Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. However, having a solid public relations plan alongside a well-researched marketing strategy is an excellent way to stand out. Here is what an effective PR strategy should look like.
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