This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Number sign. Pound sign. Octothorpe. A hash. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility?
A recent survey revealed that 73 percent of PR professionals don’t believe the term “public relations” will describe the work that needs to be done in 5 years, suggesting the industry’s continuous transformation. It also revealed that PR budgets either increased (45 percent) or stayed the same (50 percent) in 2021, according to B2B marketplace […].
At some point or another, every business needs to deal with comments from unsatisfied customers. It’s always difficult to see those types of comments but it’s important for companies to properly take care of those types of situations. Through the right public relations strategies, companies can get help in managing any unhappy customers.
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Modern PR can impact an organisation on many levels. A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […]. The post How to successfully communicate PR results and make an impact?
A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder). This means it’s worth considering whether some simple design tweaks could make your website more appealing to visitors—it could even end up increasing your sales. […]. The post 5 web design mistakes that could be affecting your conversion rate appeared first on Agility PR Solutions.
A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder). This means it’s worth considering whether some simple design tweaks could make your website more appealing to visitors—it could even end up increasing your sales. […]. The post 5 web design mistakes that could be affecting your conversion rate appeared first on Agility PR Solutions.
Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The realm of PR is changing. It has moved on from being mainly media relations to include a broader set of disciplines. Media coverage is still important but there is also the need for white […]. The post How Beauty Brands can Utilize PR appeared first on.
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.
You finally got a couple of your executives on LinkedIn. You helped them brush up (or create) their profiles. You assisted them in learning how to listen and engage. And they even made a couple posts. But since then, things have stagnated. Your execs aren’t posting with any regularity. And it’s like pulling teeth to get them to post at all, it seems.
Is AI the future of content marketing? It’s a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is “yes.” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Companies that are using Facebook are always looking for different ways to generate more engagement and conversions. Fortunately, the platform provides businesses with plenty of different ways that they can create more interactive experiences for their customers, such as carousel posts, video content, and more. Carousel Post Carousel posts on Facebook can be used to […].
The Daily Mail marked a third straight month at the top of the publisher rankings in May, as mainstay at the top of the charts The Daily Wire fell to fifth place. . As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.
Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. The latest AP Stylebook, released on June 1, has more than 300 new or revised entries. The 600-page book — in a spiral-bound format — also aggregates usage additions and changes made earlier in 2022 and posted on the AP website.
Companies across all industries need to apply tactical measures to set themselves apart from their competitors and win over customers. Being able to project a positive image is fundamental to a company’s bottom line and its capacity for growth. Here are a few things that can help businesses advance their public relations initiatives to generate […].
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat.
Let's cover the big issue of external factors (that we can’t control no matter what) and what we can do about it! When working as a vendor for a company, you need to always be on your “A” game. Sometimes when you aren’t at your highest performance, mistakes happen. Mistakes can also happen when you are on top of your game as well. It makes you feel worse when accidents happen that shouldn’t have happened.
Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by using what they see around them, such as a map […]. The post How location marketing works—and the benefits for your brand appeared first on Agility PR Solutions.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The global PR market is expected to grow at a CAGR of 11.1% to reach 102.8 billion in 2022. The increased spending is being driven by the growth of digital marketing and the need for better communication with customers and prospects. Businesses that are. Read More The post 12 Tips for Choosing a Press Release Company appeared first on eReleases.
Photo courtesy of Christina Morillo. By Andie Davis. As a PR pro, a decent portion of your job involves pitching the media. Usually, we reach out to the press when a client makes an announcement or if there is a news story in which a client can be a subject matter expert. Your pitch can say a lot about you and your agency in terms of professionalism, so it’s essential to take the time to get it right.
Prowly #PRChat is where we turn the microphone over to a wide range of accomplished professionals from the world of PR and get their views & commentary on various topics of interest to anyone in our business. The man with the mic today is Roy Morejon, President and Co-Founder of Eventys Partners digital marketing agency, […]. The post Prowly #PRChat with Roy Morejon, Enventys Partners appeared first on Prowly Magazine.
In the ever-changing digital world, staying ahead of the curve is essential for brands looking to maintain a strong presence. One way to do this is through real time marketing or reacting to current events as they happen. UK marketers report a 26 percent increase in conversion rates from real-time marketing. By responding to current […]. The post How to leverage real time marketing for your brand appeared first on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
New social commerce features are giving brands the chance to enhance sales, build social media presence and more. In today's post, Justin Liggin discusses how shopping has become a part of social media. Read more!
As consumers spend more time each year on social media platforms, your potential clients are likely looking for PR agencies to offer relevant services, like social media management and monitoring. In fact, many of them have growing social media budgets they need to strategically address in their annual marketing plan. This is also likely true […].
As digital channels become the primary source of shopping efforts, consumer marketing is shifting to an anytime, anywhere approach, allowing customers access at their fingertips. New research from cross-channel marketing platform Cordial reveals how these changes are impacting customer engagement expectations. “When communicating with customers today, brands must break through endless noise to reach their […].
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The public relations profession is capitalising on its new found status following the COVID-19 pandemic but it must take a more strategic view of its capabilities and work a lot harder to address inequalities. There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relation professions that needs to be challenged.
In 1999, the first project bank account (PBA) was used on a Ministry of Defence project. Since that time they have been successfully used on a number of high profile major projects, for example Crossrail. The government has promoted their use over the years and, since 2010, it has mandated their use on all government projects. The government’s 2020 Construction Playbook confirms that they should be used “unless there are compelling reasons not to” Standard form PBA documentati
Our guest this week on Coffee with a Journalist is Marlize van Romburgh , the editor-in-chief for Crunchbase News. Marlize leads a team of journalists doing data-driven reporting on venture capital and private companies. During the episode, Marlize tells us about her start in business journalism, how the Crunchbase team sources data for their stories, the pitches that succeed with her and her team, and more. .
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content