ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions.
Agility PR Solutions
OCTOBER 7, 2018
With the resources available today in the way of professional social media PR help, there’s really no reason to damage your brand on Twitter. But people seem to do it every day. That said, a smart, well-played response on Twitter can go a long way toward reinforcing or elevating your brand, even if the initial comments directed […]. The post J.K.
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Ronn Torossian
OCTOBER 6, 2018
Blink and you’ll miss it: 2018 has sped by, and we’re only just catching up. Incredibly, it was nine months ago that the world waited with baited breath to find out if Kylie Jenner was indeed pregnant (spoiler: she was), and six months since an avocado could get you a discount on Virgin train tickets (keep eating your toast, that time has long past).
Deirdre Breakenridge
OCTOBER 8, 2018
Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. There are some PR tactics that can help. 6 PR tactics to differentiate your brand.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
OCTOBER 11, 2018
I had the pleasure of interviewing James Alexander, the head of influence and advocacy at global drinks business Diageo. We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business. I found out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.
Agility PR Solutions
OCTOBER 9, 2018
Are you marketing your business on Twitter? How about Facebook, Pinterest, Instagram, G+ and LinkedIn? If, like many marketers, you’re struggling to keep up with the ever-increasing repertoire of social media platforms, you’re certainly not alone. Is it really important to be marketing on all of them? Or can too much diversity kill off your […].
Prowly
OCTOBER 11, 2018
Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. There is a lot of thought, planning, and strategy that must be put into each campaign if it is going to be successful. The post Are You Making These 5 Mistakes with Your Facebook Advertising?
Ishmael's Corner
OCTOBER 10, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip overseas in 1994, supporting press conferences in Tokyo, Seoul, Hong Kong, Taipei and Singapore in one week. Talk about a PR hustle. As you might expect, things didn’t always go according to plan. At our first press conference in Tokyo, no one had bothered to mention that the format.more.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
OCTOBER 8, 2018
Judith Harrison was blunt with her assessment on the state of diversity and inclusion in public relations, calling it dire. “I’ve said it before and I’ll say it again: If we are going to communicate with a rapidly changing world of stakeholders in ways that are authentic, resonant and relevant, it is imperative that we treat ramping up diversity in our industry as an urgent, hair-on-fire emergency,” said Harrison, president of the PRSA Foundation, during a presentation at today’s General Session
Stephen Waddington
OCTOBER 9, 2018
The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Alibaba founder Jack Ma is famously reported as saying that once you’ve established trust with a customer everything else is easy. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments.
Communications Conversations
OCTOBER 10, 2018
Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager. You love it, but you find yourself capped out a bit, as there are really only 8-12 “social media director” jobs in town (the highest “social” role you’ll most likely find).
Prowly
OCTOBER 8, 2018
The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks. Here are 4 examples of my favorite PR campaigns with logotypes playing the lead. The post Lions for logos. Branding cases from Cannes Lions appeared first on Prowly Magazine.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
OCTOBER 7, 2018
Every Friday, Jonathan Mildenhall has a conversation with himself about whether he’s treated his coworkers and employees with kindness and decency over the past week. “It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students.
Stephen Waddington
OCTOBER 8, 2018
Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value? British anthropologist and evolutionary psychologist Robin Dunbar suggests that the maximum number of relationships that an individual can maintain is 150. His research found a correlation between primate brain size and the average size of a social group.
PR News
OCTOBER 11, 2018
That hissing sound you hear is the Edelman Trust Barometer dropping like a lead zeppelin. The main culprit this time is Google. Did you read its Oct. 8 blog post? In “Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+,” the search engine leader says, among other things, it’s phasing out Google+.… Continued.
PR Conversations
OCTOBER 11, 2018
Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals – and collectively – can improve our professional practice? This PRConversations conversational post examines the importance of happiness as a performance improvement trigger.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
OCTOBER 12, 2018
Austin, Texas, was the backdrop for PRSA’s International Conference this past week. What’s on the mind of PR professionals these days? The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes.
Brand24
OCTOBER 8, 2018
Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.
Agility PR Solutions
OCTOBER 10, 2018
As the #MeToo movement has redefined “acceptable” conduct in every sphere of society—from the workplace to the university, from Hollywood to the Supreme Court—reputation and crisis management consultancy Temin and Company has logged 810 high-profile figures from Cosby to Kavanaugh accused of sexual harassment. This creates a comprehensive database of those accused of #MeToo-related conduct since the arrest of Bill […].
Stephen Waddington
OCTOBER 12, 2018
A senior communication professional shares a personal story of their own mental health and the difference between their organisation’s policy on mental health and the reality. A reader speculatively sent me this guest blog post after the conversation this week around World Mental Health Day. It spotlights the gap between what organisations say, and what they are actually doing, to support their employees.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
OCTOBER 8, 2018
3 tips to improve your pitches. For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. One time, an editor declined my offer to write about an emerging artist. "What will your second paragraph say?" he asked. He explained that he wanted human interest.
Muck Rack
OCTOBER 10, 2018
Master the PR pitch: Journalists from Digiday, CNBC, WHYY & Adweek weigh in
Agility PR Solutions
OCTOBER 11, 2018
For the tech Gods, it seems like the easiest PR lessons are the hardest to learn. Case in point: The report in this week’s The Wall Street Journal that Google is shutting down Google+ following the discovery of a software glitch earlier this year that exposed user information of nearly 500,000 consumers. Adding insult to […]. The post Google’s search for transparency is hiding in plain sight appeared first on Agility PR Solutions.
Communications Conversations
OCTOBER 12, 2018
The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. It’s a report I review every year–partly because my clients are mostly all big companies and partly because my podcast partner, Kevin Hunt, always flags it for me!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Garrett Public Relations
OCTOBER 12, 2018
Which brands found themselves in crisis management mode this week? We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag. Google+ Google shuttered its long-suffering social media platform Google+ this […]. The post PR Crisis of the Week: Google+, Fyre Festival and La Croix appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Brand24
OCTOBER 10, 2018
Choosing the right social media platform for your business can be a daunting task. Here's how to pick up the right one!
Agility PR Solutions
OCTOBER 8, 2018
In the PR landscape, we know what media hits are considered big wins. You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company featured—Forbes, Fast Company and Wall Street Journal, to name a few. But what is talked about and measured less often are the results of hyperlocal […].
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