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Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. I’ve seen a lot of theory bandied about, and a lot of historical background. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.
A new client, product, service or announcement can be cause for media research. From databases to Internet search queries, Twitter and everything in between, research can be time consuming and inefficient. So, here are five steps to ensure the next time you sit down to create a new media contact or distribution list, you are able to maximize your time and improve your results. 1.
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Whereas they once reveled in being colorful, brash, and outspoken, today’s leaders have quieted down a bit. The trend has implications for traditional tech company PR campaigns that focus on the top guy.
Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities. The post Digital PR and SEO: The Power Team for Today’s PR Initiatives appeared first on Prowly Magazine.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can get very personal. I’m not talking about being forced to answer embarrassing questions or being publicly “outed” in a humiliating way.
Last year I had a conversation about my “ what’s next ” with my dad. You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company. The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. On the surface one might make the mistake and see this as a transactional position.
Last year I had a conversation about my “ what’s next ” with my dad. You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company. The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. On the surface one might make the mistake and see this as a transactional position.
Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. PR as a lead generation machine. Earned media boosts SEO.
Discover strategies and techniques to assess, implement, and strengthen your organization’s culture in a way that will lend to your brand’s invincibility. You can also listen to this episode on iTunes , Spotify , and Stitcher. Mike Ganino, company culture expert and author of Company Culture For Dummies , joins The Invincible Brand Podcast to discuss how you can assess and implement a strong culture that will lend to your brand’s invincibility.
As the media industry continues to shift, the world of Public Relations is moving as well. Digital communication , the nearly universal use of the Internet, and the fast-growing dedication to social media and podcasting as news consumption venues are combining to transform how we create and distribute messages and measure the impact of narratives. That’s not to say public relations as a whole is changing dramatically.
In case you’ve been on a desert island somewhere for the last week, you’ve undoubtedly heard about Nike’s “Dream Crazy” campaign featuring new front-man Colin Kaepernick. Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO. — Colin Kaepernick (@Kaepernick7) September 3, 2018.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet.
Women entrepreneurs are increasingly optimistic about the future—and this sector is leading the digital transformation, according to the 2018 Women Business Owner Spotlight from Bank of America. The annual study of more than 1,000 entrepreneurs across the country found increased confidence toward future revenue growth, as 58 percent of women entrepreneurs expect their revenue to increase […].
Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. It’s not just that change is making this happen faster, it’s the change itself is coming faster too.
As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard. I have a liberal arts degree and my experience was primarily in broadcast and internal communications. I’d […]. The post What the tech?! Navigating the world of technology as a PR pro appeared first on Agility PR Solutions.
Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs. However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.
Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can make any writing assignment more difficult than it needs to be.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
This post is brought to you by GUINNESS WORLD RECORDS™ — a proud sponsor of PRSA. . This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. With seeing old friends, meeting new ones and taking away key learnings to help my team and advance my career, it never gets old.
There is no shortage of opinion on the future of work. One thing that most people agree is that “ the way individuals look for work and companies identify and recruit talent ” is changing. This largely means matching services using digital platforms. Another trend is towards flexible working within a ‘gig economy’ In this PR Conversation post, I discuss how these developments affect the PR industry, with Nigel Sarbutts, founder of The PR Cavalry , a service designed to co
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Events of last week struck me regarding the concept of anonymity these days. Like everyone else, I’m curious to learn the author of the now infamous New York Times anonymous op-ed. (Analysis from Slate and the BBC is fun to read.) I will let others jump into the mud pit to wrestle over whether the author is a patriot or a coward. I’m interested in how one actually remains anonymous in the digital age.
Blogging is one of the most effective tools that every business owner has right at their fingertips. You can establish your brand and publicize it at the same time. There is little in the way of personal marketing quite like blogging. Every business needs a blog For a new business especially, blogging can be the […]. The post A marketing communicator’s guide to effective blogging appeared first on Agility PR Solutions.
How to turn website visitors into customers. Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement. Content is what brings your website to life, enabling you to create and share your company’s story the way you want to tell it.
It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Every day we throw something out, tossing it into the garbage or recycling bin without much thought. At home, we cart the trash can up to the curb (or have our kids do it) and go on with our lives. Meanwhile, back at the office, we are letting a lot of work garbage pile up.… Continued. The post Trashy Thoughts for Clear-Minded Communicators appeared first on PR News Blog.
Now that families have successfully sent their kids off for a new school year, marketers and communicators have shifted their focus to crafting holiday campaigns—particularly ones that will entice mobile users and amp up engagement for the coming season. According to the second annual Mobile Holiday Report from growth marketing platform YouAppi, one-third of mobile marketers […].
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