Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against compet

Marketing 195

Marketing Measurement Advertising Advertising 195

Ronn Torossian

JUNE 15, 2022

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends. Additionally, the journalism industry has also shifted, which means companies need to work hard and fast so they can get themselves and their solutions in front of the public, which […]. The post Utilizing Newsjacking for PR appeared first on.

Journalism 195

Journalism Trends Industry Company 195

PR 20/20

JUNE 13, 2022

If you had to guess the number of email newsletters you receive in a given week from news channels, associations, resources, customers, partners, etc.—what would that number be? Based on the fact that 333.2 billion emails are expected to be sent and received each day in 2022, we’d take a gamble that your number is pretty high. And you’re not alone. As the creator of an email newsletter, every person you’re trying to reach in their inbox is also being inundated with email newsletters.

Resources 85

Resources Tools Measurement Industry 85

Business Wire

JUNE 16, 2022

People don’t read the news.

Education 448

Education Marketing Publicity 448

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against compet

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

JUNE 17, 2022

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Then there’s what one report calls “defense of malicious behavior” where a PR team chooses to represent a bad actor.

Ethics 182

Ethics Reputation Corporate Industry 182

Flack's Revenge

JUNE 13, 2022

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show.

Engineering 156

Engineering Trade Shows Local Interviews 156

Agility PR Solutions

JUNE 16, 2022

Product marketing is one of the most important and often overlooked, aspects of product development. A successful product launch requires a well-executed marketing strategy that starts long before the product is launched. A product launch is an exciting time for any small business owner. It shows that your company is growing and that your new […].

Product Launch 176

Product Launch Marketing Small Business Strategy 176

Ronn Torossian

JUNE 13, 2022

Although there isn’t a single strategy that companies can use to generate more followers on Instagram, there are several mistakes that many businesses end up making. In fact, when companies make these types of mistakes, they end up hurting their potential to grow their accounts. Expertise One of the biggest mistakes that companies end up […].

Instagram 195

Instagram Company Strategy 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Axia PR

JUNE 14, 2022

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics. Mark and On Top of PR host Jason Mudd, APR, discuss ethics in public relations, ethical failures, advice for dealing with ethical dilemmas, why people are making unethical decisions, how to have a difficult conversation with an unethical person, and how to encourage ethical responsibility in your company.

Ethics 174

Ethics Company Publicity How To 174

PRSay

JUNE 15, 2022

While June is generally celebrated as LGBTQ Pride Month across the United States, smart communicators know that celebrating and honoring Pride is a year-round activity. Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. At the same time, America is seemingly more divided than ever, with a vocal minority favoring anti-LGBTQ policies and threatening boycotts against those who speak out in favor of equality, and a majority becoming more vocal about th

Policies 165

Policies Community Corporate Enterprise 165

Remote PR Jobs

JUNE 16, 2022

Working from home has a lot of benefits, like maintaining a flexible schedule or relaxed dress code. But when work teams have only met through a Zoom meeting or email chain, it can be difficult to build a tight-knit, collaborative, and supportive dynamic. When a company builds a strong, trustworthy team, productivity can skyrocket. Here are a few ways you can cultivate those relationships, near or far.

Employee 130

Employee Sports Meeting Groups 130

Agility PR Solutions

JUNE 17, 2022

In the first year of their existence, almost 20 percent of small businesses fail. While this number can be discouraging to some, it also means that over 80 percent of startups succeed in their first years. If you recently started your own small business, several factors will play a part in your success. By planning […]. The post 3 important comms success factors for a young startup appeared first on Agility PR Solutions.

Small Business 157

Small Business Branding Brand Publicity 157

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Steve Barrett on PR

JUNE 17, 2022

As the second annual official federal Juneteenth holiday approaches, there is still a vast amount of work to do to combat inequality in the PR industry.

Energy 167

Energy Industry Blogging 167

Reputation Us

JUNE 15, 2022

Finding time to sleep the seven to nine hours a night recommended by The National Sleep Foundation can be difficult with business challenges vying for attention—many requiring more than a quick-fix Zoom call. Maintaining profit margins, bolstering security, and finding (and retaining) the right staff, are ever-evolving puzzles. On a larger scale, the pandemic and Russia’s invasion of Ukraine have presented the world with significant set-backs.

Reputation 146

Reputation Nonprofit Crisis Training 146

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 135

B2B Video Marketing Survey 135

Agility PR Solutions

JUNE 16, 2022

Public relations may not be your first thought when introducing a new restaurant to the public, but it can be one of the most effective ways of getting people talking. If you have just launched a new restaurant and are still trying to get things off the ground, implementing a PR strategy will give you […]. The post 4 public relations tips for your new restaurant appeared first on Agility PR Solutions.

Publicity 156

Publicity Strategy 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Prowly

JUNE 15, 2022

We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox. Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]. The post Media Monitoring Case Study: How US Media Covered Depp vs.

Case Study 118

Case Study Study Media Report 118

Axia PR

JUNE 13, 2022

Breaks from tech can help you recharge and focus on your work. Today’s technology has been a blessing for productivity – but also a curse in some ways. Connecting to your team and company 24/7 with technology like smartphones means you can easily reach someone and have people reach you, but it also means you can’t disconnect yourself from work, which can lead to issues like decreased creativity.

Technology 117

Technology Creativity Tools Company 117

Practical Law Construction

JUNE 14, 2022

Construction claims usually arise out of a breach of contract , because it is easier to establish liability than under a tortious claim. However, where there is no contract or the contractual limitation period has expired, or a contracting party is insolvent or is uninsured, parties may have no choice but to bring a claim in tort. To succeed in an action for negligence at common law, it is well established that a claimant must prove that the defendant owes it a duty of care, that the defendant h

Construction 120

Construction Insurance Insurance Exercises 120

Agility PR Solutions

JUNE 15, 2022

The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause. It is often used interchangeably with terms such as ‘social marketing’. […]. The post 4 ways to get the most from cause-related marketing appeared first on Agility PR Solutions.

Marketing 156

Marketing Analysis Publicity 156

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

JUNE 14, 2022

Can you name an industry that isn’t being transformed by technological advances that offer new and better ways to do things? Probably not, and neither can we. There is a constant stream of new applications that help us get things done faster, make the final product better and, often, save us money in the process. […]. The post Here’s some of what you’ll find in our new “The State of PR Technology 2022” report appeared first on Prowly Magazine.

Technology 104

Technology Report Industry Trends 104

Stephen Waddington

JUNE 16, 2022

The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice. The CIPR's #AIinPR Panel has launched a crowdsourced project to characterise the AI tool market in public relations. It is inviting practitioners to submit details of the tools that they use in practice via this form before 12 August 2022.

Tools 104

Tools Analysis Video Technology 104

5W PR

JUNE 15, 2022

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage.

Branding 88

Branding Brand Consumer Pitching 88

Agility PR Solutions

JUNE 14, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020 levels, reversing gains made in 2021. According to Forrester’s US 2022 Customer Experience […].

Crisis 146

Crisis Branding Brand Survey 146

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Culpwrit

JUNE 14, 2022

By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years. Keynote speaker this year was Lewis Williams, EVP of Brand Impact at Weber Shandwick.

Advertising 96

Advertising Advertising Community Brand 96

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. Endless excitement and stimulation. Meetings with celebrity influencers and TV personalities. A social calendar packed with glamorous parties and Michelin-starred restaurants in exotic cities all over the world. Er …. no. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. . In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest brands, and analyze some of the themes and trends that emerged. . If you’d like to see our piece covering the key takeaways, here’s where you can find that.

Data 78

Data Branding Brand Twitter 78