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For anyone new to ad tech PR , it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.
A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands. These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions.
Your online reputation depends on your online presence - on what people see when they search for your brand or when they stumble upon it online. It determines how people perceive your business. Consequently, online reputation management (ORM) proactively influences what information they will find and what they might see accidentally.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
There were a number of interesting communication ethics issues this week ranging from business operations and liability to sources of disinformation. Who is liable when AI kills – It is something communication pros will have to grapple with more frequently as AI becomes more ubiquitous. What happens when the way your company developed an AI means it killed someone?
Whether you’re pitching the company’s management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these use cases. Though PR and marketing professionals have excellent relationship-building and networking skills to spread […].
Whether you’re pitching the company’s management team on a new marketing initiative or campaign, speaking at a networking event or conference, or presenting a webinar for potential or existing customers, an effective and engaging presentation is central to all these use cases. Though PR and marketing professionals have excellent relationship-building and networking skills to spread […].
Americans are very likely to abandon a brand after a poor customer service experience, affirms a new research report from cloud-based call center platform TCN—on the other hand, they are also very likely to recommend a brand after a positive experience. But even despite the labor shortage the country has been experiencing over the past […]. The post New research finds significant increases in brands being abandoned for poor customer service appeared first on Agility PR Solutions.
With 2.29 billion daily users and over 36% of the world’s population with an active account, Facebook is the most used online social network worldwide. With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is the perfect opportunity for your brand, business or client to successfully promote new and existing services, engage new followers, drive traffic to your website or key landing pages, build relationships with more consumers
Timeline now delivers visualizations that help you quickly understand if media and public interest in any topic you are monitoring is up or down since the previous period. Assess change in interest at a glance. The Timeline widget gives you hour by hour, and day by day graphs of real-time public and media interest in any topic. For a comms professional, it can be difficult to understand the state of play for the many topics you have to monitor on a daily basis, but not anymore.
As the founder of OnPurpose PR in Fairfield County, Conn., I firmly believe that regardless of the age, stage or phase of any organization, there are many ways to make a social impact. If you are a newly established PR consultancy, perhaps you cannot donate funds to charity yet, but with your expansive network, you may be able to rally others around a good cause.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Most businesses have customers, and most businesses want more customers. It only makes sense, then, that building good relationships with other businesses can be a great way to expand your customer base. But it’s not just about making a quick sale; building good relationships with other businesses can also lead to long-term benefits like increased […].
Life is about ultimately establishing meaning in the world. Young entrepreneurs are trying to make the world a kinderplace. When it comes to business, doing good is what matters. These people are passionate about paying it forward. After all, an entrepreneur is in a position to think about society and is in a position to […]. The post Entrepreneurs who are making the world a better place appeared first on.
“I’m a social media team of one–how can I best manage all these different channels?” “My team is stretched super thin and now we’re being asked to take on TikTok–how are we going to do this?” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!
YouTube is the favorite social media platform for American teenagers ages 13–17, with 95 percent saying they use the video-sharing site, Pew Research Center finds. Next in social media popularity among U.S. teens is TikTok, which 67 percent of those surveyed say they use. Sixteen percent say they use TikTok “almost constantly.”. Meanwhile, the share of teens who say they use Facebook has plummeted from 71 percent in Pew’s 2014–15 survey to 32 percent today.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
It’s easy to get disheartened by the news agenda in the UK but there’s plenty to celebrate about its people and places. The numbers tell the story: a marathon walk, 3,400 metres climbing, almost £8,000 raised for charity, and 1,050 miles on the road, over seven days. My son Dan and I are back in the North East of England after spending a week on the road in our campervan visiting Scotland, Wales, and England, and climbing the highest mountain in each country.
This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing.
Did you know that about 88% of PR specialists are relying on a new strategy that may shape the future? This new press release strategy is called ‘digital storytelling.’ However, does your business need a press release? Writing a press release. Read More The post 10 Tips for Hiring a Press Release Distribution Service appeared first on eReleases.
After his 30-year-old tree was uprooted in a storm last year, Scott Hanson gives us an update us on how his yard has recovered and shares what this occurrence can teach us about reputation restoration. Read more!
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Pinterest is not just about food and wedding content—it is becoming an extremely popular platform for creative ideas and bits of vital information. A majority of Pinterest users make a purchase after finding a business on Pinterest. The interface of Pinterest is visual which makes it engaging. It is easy to keep everything organized by […]. The post Tips for connecting with Pinterest users appeared first on Agility PR Solutions.
Joining us today on Coffee with a Journalist is Blake Montgomery. He is the tech news editor at Gizmodo where he oversees a team of reporters covering technology news. . During the episode, Blake shares his love of writing, his recommendation for building a working relationship together, his honest opinion on embargoes, and lots more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.
By Tina Charpentier, EVP, Client Experience. If there’s anything we’ve learned from the last few years, it’s that even the best-laid plans can become completely irrelevant in the blink of an eye. How many trips, conferences, campaigns and launches were delayed or cancelled all together as people waited out wave after wave of COVID? And who’s lost track of how many times we set and subsequently had to bump our planned “return-to-office” dates?
Are you using YouTube as a PR tool for your business? Learn more on the benefits of the platform and the best practices for posting in this post from Justin Liggin.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
You can make your company stand out by having great public relation strategies in place. When utilized correctly, PR is a great tool in the tech industry. The idea is to maintain the great reputation you have built. When used creatively, PR strategies can be used to help with various challenges that may arise for […]. The post Effective technology PR strategies you need to know appeared first on Agility PR Solutions.
CES 2023 is around the corner! How is your planning going? With less than 100 working days left until the show, your CES planning should be in full swing. With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. But early indications look to be positive, especially for automotive and mobility companies, as travel begins to return to more normal levels.
Podcasts have risen in popularity significantly over recent years and they can be a very powerful tool for businesses wanting to reach their target audiences and communicate key messages. Here we’ve taken a look at the background of podcasts and why it can be useful for brands. What is a podcast? A podcast is a spoken audio file usually in a series format that discusses a certain theme.
Jackie Yoder, chief operating officer of Wilde Wealth Management, joined Abbie Fink and Adrian McIntyre in the latest episode of #CSOM to discuss how financial advisors can approach their marketing and communications efforts to find new business and become a skilled resource. Listen now!
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
These days, almost every business has a website. Even that little knitting shop on the corner of your street has finally got around to building one. While everyone knows how important they are to the success of a business, you might wonder why. Whether you sell t-shirts, candles, SEO services, or repaired gaming consoles, here […]. The post 6 reasons why the quality of your business’s website is so important appeared first on Agility PR Solutions.
As PR, marketing, and communications employees, your work constantly demands your attention. It doesn’t matter if you're at your favorite coffee shop, the library, or shopping downtown; in this fast-paced industry, you have to act quickly. So, there are many times where you have to finish up some work, send some emails, or post content from a location other than your home or office.
If you’re familiar with BuzzStream’s mailbox functionality, then you already know that it provides a clean way to manage all of the emails tied to your BuzzStream account across campaigns and team members. In this update, we’ve substantially upped the functionality in your mailboxes even further. Now you’ll have the flexibility to get greater insight into the contacts you’re emailing, have more actionable controls for interacting with them, and greater filtering capabilities to get right to the
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