ImPRessions - Crenshaw Communications
OCTOBER 30, 2019
A great PR campaign will obviously build brand visibility. But can it help where it really counts — customer acquisition? Can you draw a line from a PR program to a specific number of prospects generated? What about conversions from website visits, or deals influenced by credible articles or analyst reports? Does good PR create more prospects at the top of the marketing funnel?
Ronn Torossian
OCTOBER 28, 2019
In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. The two go hand-in-hand and must stay together. Crisis management deals with identifying those events that could occur that would likely cause a company to shutter its doors and/or have a long-lasting and […].
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Deirdre Breakenridge
OCTOBER 31, 2019
A Guest Post By Emma MacKenzie, American University Graduate Student & PR Expanded Blog Contest Winner. High-quality images are key to most marketing and communications campaigns, but it can be expensive to hire photographers. How can a small organization with limited resources produce quality images? This was a question I had to answer at a very small nonprofit in rural Uganda where the annual operating budget for my department was about $10,000.00.
Ishmael's Corner
OCTOBER 28, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name. You’ve probably heard of them. Sony. At the time we supported their consumer electronics business in the U.S. handling their video camcorders, cameras and laptops.more.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
OCTOBER 30, 2019
Recently, we’ve heard a lot about a phone call between a certain U.S. leader and a Ukrainian head of state. The call was said to be perfect at least by the former, and it must be true because he’s said it not once, but over and over again. Some disagree, and there’s controversy on this (and even a non-proverbial act of Congress). But without getting all political, let’s cut some slack.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
OCTOBER 31, 2019
As I skimmed CNN recently I discovered that Fat Bear Week is a thing. Katmai National Park in Alaska shares video of bears and lets viewers vote for their favorite and fattest. Beyond the fun of bear-gazing, I gained some valuable insight into the evolving standards of newsworthiness. Media has changed dramatically since my time as a young journalist when impact, timeliness and proximity ruled the day.
Prowly
OCTOBER 29, 2019
Marketing experts have already figured out what makes web content great—it has to be beneficial, entertaining, and must be able to tell a story. But then again, there are still a few people out there who do not know how to get their content discovered and read. This is one reason why SEO can be challenging and at times frustrating. The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine.
Business Wire
NOVEMBER 1, 2019
Ever wonder when the best time is to send a press release?
Ronn Torossian
OCTOBER 31, 2019
Until recently, the idea of a tastemaker or an influencer was centered around the idea of what could be. Often, content posted by influencers was so out of reach for the average consumer that it mostly served to make onlookers feel bad about themselves. In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
OCTOBER 27, 2019
PR professionals know all too well that threats to a brand’s reputation can emerge any time, any place. And, since issues are often driven or escalated by social media, they develop at a frighteningly fast pace. Is yesterday’s crisis plan—in a binder on a shelf—really the most effective way to prepare in today’s day and […]. The post Is your crisis plan itself a crisis waiting to happen?
Prowly
OCTOBER 28, 2019
Any business or brand thrives when they have a great relationship with their audience. What a brand puts out to the public can make or break their reputation, thus making PR a vital aspect of their success and credibility. The post Why Using SEO for PR Through Newsroom is Worth Your Time and Effort appeared first on Prowly Magazine.
PR for Anyone
NOVEMBER 1, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk to you about when is the best time to post on Instagram. And interestingly, it’s very similar to when the best time to post on Facebook is. Could be because they’re both owned by Facebook. But […].
Ronn Torossian
OCTOBER 27, 2019
They say nonprofits should think and behave more like for-profits but what if the paradigm was turned upside down? One thing top performing nonprofits do better than a lot of companies is stewarding their donors. Their successful stewardship results in recurring donors and often leads to larger gifts. How might this work for corporations? Stewarding […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Proactive Report
OCTOBER 31, 2019
Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want. Too many times I hear the lament – social media is a waste of time and it doesn’t do anything for my business.
Agility PR Solutions
OCTOBER 27, 2019
Do a few members of your team have a work ethic problem? Unfortunately, this isn’t uncommon. It isn’t easy to deal with a poor work ethic. But there are a few things you can do that can help. Follow the five tips below to start helping your poor work ethic team members become more productive. […]. The post Dealing with poor performance—5 tips to engage your team appeared first on Agility PR Solutions.
5W PR
OCTOBER 31, 2019
Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run rampant with little consumer recourse. Now, accountability is front and center, which has necessitated a shift in public relations practice. Many brands go through the struggle of finding the right “human touch” for their channels.
NewsWhip
OCTOBER 30, 2019
We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
OCTOBER 29, 2019
From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars. So how have they managed to stay one of the most popular shows on television for more than four decades?
Agility PR Solutions
OCTOBER 28, 2019
Focusing on ways to improve public relations strategies within your business can bring about a number of rewards, including better visibility, improved credibility, and stronger relationships with both customers and clients alike. Overall, this should lead to more sales and higher revenue potential within your company. For that reason, public relations should be a key […].
Steve Barrett on PR
NOVEMBER 1, 2019
Several basic bloopers this week emphasized once again that brand marketers must do their due diligence before pressing the button on "smart" social media activations.
Communications Conversations
OCTOBER 29, 2019
ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Paul series. The panel consisted of General Mills’ Kevin Hunt, US Bank’s Monica Wiant and Hubbard Interactive’s Melissa Young. Photo credit: Debbie Friez. In preparation for this event, I drafted a series of questions for the panelists and collaborated with them on other questions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
OCTOBER 29, 2019
Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share. 1. Multimedia Experience.
Agility PR Solutions
OCTOBER 30, 2019
If you’re not building your brand on social media these days, you’re not doing it right. Industries across the board are having huge success with social and influencer marketing, and beauty and personal care brands are no exception. On the other end of the spectrum, word of mouth remains the best metric for offline conversations—the […]. The post Social influence driving beauty brands—who’s building the most buzz?
MaccaPR
OCTOBER 29, 2019
As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. We start to ask, “What strategies worked this year?” “What can we takeaway for next year?” “How will these plans move the needle forward?” As you begin your 2020 marketing planning and budgeting, consider these four tips: 1.
Communications Conversations
OCTOBER 31, 2019
Not Microsoft’s Satya Nadella. Not General Motors’ Mary Barra (who has 1.2M LinkedIn followers, btw). Not even American Family’s Jack Salzwedel (although he is great– I wrote about him first in 2015 ). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. And I’m not sure it’s close. Want proof?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Mark My Words
OCTOBER 31, 2019
. Dennis Muilenburg, CEO of Boeing, appeared before the US Congress yesterday in a performance that had the stench of overzealous media training. In an attempt to appear sad-eyed and apologetic, he ended up looking like he was stuck on death row without the reward of a last meal. Conservatively suited and booted, Muilenburg was contrite yet embarrassingly underprepared on the actual, important detail surrounding the fatal 737 Max crashes – and bereft of authentic integrity.
Agility PR Solutions
OCTOBER 31, 2019
Everyone in business knows the old adage that it’s easier (and cheaper) to keep a current client than to market, sell and land a new client. And yet, why is it that so many people in the service business don’t often have a proven track record to do so? As the owner of a mid-sized […]. The post Re-energizing client relationships—9 steps to success appeared first on Agility PR Solutions.
Muck Rack
OCTOBER 28, 2019
The ultimate list of journalism statistics in 2019
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