Onclusive
DECEMBER 19, 2019
This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.
Critical Mention
DECEMBER 20, 2019
PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. An increase in mentions and link shares, especially from reputable broadcast stations, reputable websites and high-profile social media accounts, can have an incre
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Cision
DECEMBER 19, 2019
In our latest recap of AP Style rules, we review apostrophes and the proper usage of versus, vs., and v.
NewsWhip
DECEMBER 19, 2019
As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. 1. Content as a priority, not a one-off campaign. While there have always been great campaigns by large brands focused on producing content that will draw attention or bring in new audiences, unless there’s a clear direction for how
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Barokas
DECEMBER 19, 2019
It’s well known that the media landscape has been shrinking for years. According to the latest figures, it appears that the decline is picking up momentum. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
DECEMBER 17, 2019
Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.
Business Wire
DECEMBER 17, 2019
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. , CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES. If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show.
Ronn Torossian
DECEMBER 16, 2019
A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Why? Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […]. The post The Real Problem with Peloton’s Ad appeared first on.
Prowly
DECEMBER 17, 2019
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Cision
DECEMBER 18, 2019
What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas.
ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA.
Agility PR Solutions
DECEMBER 15, 2019
As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. The mainstream use of technology has essentially […]. The post 2020 vision—6 PR trends and predictions for the new year appeared first on Agility PR Solutions.
5W PR
DECEMBER 18, 2019
If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision
DECEMBER 20, 2019
You don't need 184 birds for Christmas. You do need some quality analytics.
PR for Anyone
DECEMBER 20, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk to you because I hear this all the time – people think, because they’re new in an industry, they can’t get publicity and that is so far from the truth. Remember media is 24/7/365. They need […].
Agility PR Solutions
DECEMBER 18, 2019
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark If you’ve been keeping up to date on Google’s ranking factors throughout 2019, then you’ve probably heard or read about Google’s focus on E-A-T – Expertise, Authority and Trust. Since this has had and will […]. The post E-A-T, BERT and PR—mastering Google rankings in 2020 appeared first on Agility PR Solutions.
Prowly
DECEMBER 19, 2019
A media database or media contact database is one of the most important media relations tools available. Simply put, it’s a database of editors, journalists, bloggers, influencers and other media contacts, as well as media outlets. Carefully used, it can determine the success of a campaign and allow you to build meaningful relationships that will […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
DECEMBER 19, 2019
CES 2020: The Secret to Boosting Media Success from Cision.
MaccaPR
DECEMBER 19, 2019
Will anyone be able to look at a $2,000 Peloton bicycle again with a straight face or, inspired by the actress featured in Peloton’s widely-maligned TV spot, a terrified face? Since unleashing the unintentionally hilarious Christmas TV spot, “The Gift That Gives Back,” Peloton has endured consumers on social media hammering their ad depicting a husband gifting his wife a Peloton, which inspires her to joylessly work out to, seemingly, please her male partner.
Agility PR Solutions
DECEMBER 16, 2019
I grew up in southern New Jersey—minutes away from popular beach towns Ocean City and Cape May—with a single mom who, when I left for college, had a severe case of “empty nest syndrome.” To fill the void that comes with realizing your only child is growing up, my mother took a unique path and […]. The post 3 tips to bring home value from your PR internship, literally appeared first on Agility PR Solutions.
PRSay
DECEMBER 18, 2019
On Oct. 4, Daryl Morey, general manager of the NBA’s Houston Rockets, sent a tweet that said “Fight for Freedom,” and “Stand with Hong Kong.” The image was from an activist group that has called for foreign intervention to stop China’s violent, antidemocratic crackdowns in the semiautonomous administrative region. Within hours of sending the message, Morey found himself the subject of a Twitter uproar.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Cision
DECEMBER 19, 2019
Ava Welsing Kitcher has joined STYLE, Sam Taylor is now Editor at Femail, and Natalie Fahy has been appointed Editor of the Nottingham Post.
Steve Barrett on PR
DECEMBER 20, 2019
Reflections on a decade editing PRWeek US and covering the PR industry as the 2010s come to an end and the 2020s loom on the horizon.
Agility PR Solutions
DECEMBER 16, 2019
Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks. In a previous blog, we discussed the importance of keeping your website updated as more users utilize their mobile devices to do […].
Waxing UnLyrical
DECEMBER 14, 2019
Countdown to 2020: Part II. When I published last week’s post, I noted that it was exactly four weeks to 2020. Exactly four weeks not just to a new year, but a whole new decade. OMG. The next decade is already knocking on our door! Looking back. Last week, I talked about how, before getting ready to look forward , it’s appropriate to look back at the highs and lows of the decade we’re about to say goodbye to.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
DECEMBER 19, 2019
Elisabeth Buchwald joins MarketWatch, Tara Golshan new at HuffPost, and more.
Axia PR
DECEMBER 17, 2019
Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one.
Agility PR Solutions
DECEMBER 15, 2019
As marketers get ready to start a new year and a new decade, CMOs are thinking about more budget, stronger skillsets and new strategies to bring their ideas to fruition. The latest annual research from B2B tech and healthcare agency PAN Communications gathers predictions from industry leaders and brings together the marketing community to discuss priorities […].
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