Cision

SEPTEMBER 20, 2021

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 431

Storytelling Data Social Media Strategy 431

Business Wire

SEPTEMBER 20, 2021

Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

Report 333

Report Communications Media Relations Media 333

Ronn Torossian

SEPTEMBER 23, 2021

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services. However, advertising […]. The post Adopting New Brand Identities appeared first on.

Branding 195

Branding Brand Advertising Advertising 195

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

As PR professionals , we are meant to be experts in communication. We focus on choosing the right words, where to substitute more meaningful or original turns of phrase, and how to deliver messages that make an impact. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally.

Internal 193

Internal International Meeting Policies 193

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

SEPTEMBER 21, 2021

City A.M. print edition has returned; Hayley Richardson has started as Assistant Head of Features at The Sun; Chris Newlands appointed Head of News and Investigations at Money Saving Expert.

Print 313

Print Media Blogging 313

Ronn Torossian

SEPTEMBER 20, 2021

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence. Even luxury shoppers these days are spending a lot more time online, and specifically on […].

Branding 195

Branding Brand Marketing Advertising 195

Agility PR Solutions

SEPTEMBER 22, 2021

PR is a very popular field to work in, which means that competition for jobs can be fierce. This is particularly true when you are first starting out in the industry, whether as a new graduate or someone moving into the sphere later in life. So how can you stand out from the crowd and […]. The post 5 tips for embarking on a career in PR appeared first on Agility PR Solutions.

Industry 174

Industry Publicity 174

Cision

SEPTEMBER 23, 2021

To celebrate Hispanic Heritage Month, here are 10 of the top Hispanic news podcasts providing insights on politics, culture, business, and current events.

Blogging 288

Blogging Media 288

Communications Conversations

SEPTEMBER 21, 2021

One of the big lessons I’ve learned over the last year-and-a-half since this darn pandemic started was just how fortunate I am in my professional life. I’ve had a successful and growing consulting business for 12 years. I teach at the University of St. Thomas and the University of Minnesota. And I have the chance to work with some wickedly smart–and wonderfully nice–people.

Social Media 146

Social Media Marketing Media Insurance 146

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Most told us they encounter branded content regularly, but they also revealed preferences that might surprise some marketers—and make them realize they’re missing a big opportunity.

Branding 143

Branding Brand Banking Survey 143

Agility PR Solutions

SEPTEMBER 20, 2021

“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This article will teach you four key functions that […]. The post 4 ways to use content marketing to boost conversions and sales appeared first on Agility PR Solutions.

Content Marketing 174

Content Marketing Marketing Analysis Publicity 174

Cision

SEPTEMBER 23, 2021

Lester Holloway has started as Editor of The Voice; Jonathan Prynn promoted at the Evening Standard; Mark Atkinson now Sports Editor for The Scotsman and Scotland on Sunday.

Sports 156

Sports Media Blogging 156

Stephen Waddington

SEPTEMBER 20, 2021

Employers should focus on market proposition, vision, the split between home and office, and employee benefits. The talent market in public relations in the UK is tough. There’s a shortage of junior and mid-level practitioners. Candidates aren’t moving unless there’s significant upside. The situation is proving to be particularly acute for employers that are growing or scaling a business.

Employee 133

Employee Marketing Data Training 133

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR for Anyone

SEPTEMBER 21, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How do you get the yes when pitching the media? You pitch them in a way they want to be pitched. Journalists are busier than they’ve ever been. In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything.

Pitching 130

Pitching Television Media Interviews 130

Agility PR Solutions

SEPTEMBER 19, 2021

The business world has changed a lot since COVID-19 swept around the globe. Aside from enforcing social distancing and other health measures, businesses have had to change how they do things to minimize the impact of the pandemic on their customers and workforce. Business communications, especially PR and marketing, also needed to adapt to customers’ […].

Branding 171

Branding Brand Measurement Communications 171

Cision

SEPTEMBER 24, 2021

Angela Lashbrook joins Consumer Reports, Lara Walsh promoted at Elite Daily, and more.

Consumer 137

Consumer Report Media Blogging 137

Muck Rack

SEPTEMBER 23, 2021

6 must-have journalism skills

Journalism 115

Journalism 115

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Stephen Waddington

SEPTEMBER 19, 2021

Practitioners don’t know what they don’t know about behavioural science. A toolkit from Lynn PR aims to close the gap. The Capability Barrier is a behavioural science concept that prevents a person from undertaking an activity because they do not possess the necessary awareness, knowledge, or skills. The key finding from Lynn PR’s The BS Monitor Survey is that while there is some general understanding of the importance of behavioural science in the communications and PR industry, that knowledge

Survey 114

Survey Education Study Communications 114

Agility PR Solutions

SEPTEMBER 22, 2021

The COVID crisis and resulting lockdowns ushered in a new era of digital use and consumption, and the varying ways and degrees that Gen Z, Millennials, Gen X, and Baby Boomers embraced this new digital normal has created new challenges for brands in reaching and engaging them. New research from The Center for Generational Kinetics, […]. The post How 4 generations created a new digital normal during COVID—and new challenges for brands appeared first on Agility PR Solutions.

Branding 167

Branding Brand Crisis Publicity 167

PRSay

SEPTEMBER 23, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: Jacqueline “Jackie” Clark, APR, Fellow PRSA. Location: Kansas City. Current job title: LafargeHolcim , Western U.S. Region, Government Relations & Public Affairs. Board nominee position: Director, Midwest District. Alma mater: Undergrad: University of Missouri; Graduate: Hauptmann School of Public Affairs, Park University.

Public Affairs 111

Public Affairs Meeting Nonprofit Leadership 111

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. Creating a news release can help you appear in front of those customers. You can generate brand awareness, build recognition, and expand your reach online. Then, you can draw more people to your business with ease.

Branding 110

Branding Brand How To SEO 110

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Muck Rack

SEPTEMBER 21, 2021

This month in bad PR pitches: September 2021

Pitching 107

Pitching 107

Agility PR Solutions

SEPTEMBER 23, 2021

Without a well-known reputation as well as publicity, plenty of companies tend to have a difficult time growing in their industries. However, having a steady stream of efficient promotional strategies, including marketing and public relations, can help businesses build a target audience which leads to more growth. This is precisely where these types of promotional […].

Marketing 158

Marketing Reputation Industry Strategy 158

Landis PR

SEPTEMBER 20, 2021

PR professionals should always begin their campaigns with the end in mind! Photo courtesy of Pexels. By Brianne Miller, LCI. You’ve taken the plunge and designed a PR campaign that you hope will advance your goals. You’ve written plans, the team is in place and stakeholders are on board. That’s a lot of work for…? That’s right. Begin with the end in mind!

Measurement 105

Measurement Customer Service Survey Creativity 105

Stephen Waddington

SEPTEMBER 21, 2021

3Thinkrs is looking to cooperate with other digital, marketing and public relations agencies to solve the entry level onboarding and training challenge created by COVID-19. Yesterday I wrote about the issues faces employers in recruiting junior and mid-level talent in public relations. Today it’s the turn of entry level recruitment. The entry level market ground to a halt during the COVID-19 pandemic.

Training 99

Training Agency LinkedIn Creativity 99

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

SEPTEMBER 24, 2021

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. So I decided to write a post about my experience, and what you should take into account if you’re considering enrolling.

Analytics 98

Analytics Data Course Resources 98

Agility PR Solutions

SEPTEMBER 21, 2021

While translation is the act of rendering text from one language to another, creative translation is a subcategory that deals with innovative phrasing that’s more than translation. There have been many “translation fails” because translators transliterated, rather than transcreated, which is the process of creative translation. Here, we’ll learn about creative translations of PR materials. […].

Creativity 158

Creativity Brand Branding Publicity 158

Solo PR Pro

SEPTEMBER 21, 2021

Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown.

Meeting 91

Meeting Retail Groups Hotels 91