Ronn Torossian
MAY 8, 2024
In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice. This shift has put brand reputation management in […] The post What is Brand Reputation Management appeared first on.
PRSay
MAY 8, 2024
Web visitors read, on average, just 20% of the words on a page, according to Nielsen Norman Group coverage. So how can you reach these flippers, skimmers and other nonreaders? Pass The Palm Test. Encourage reading and skimming by breaking your text into little pieces. In other words, pass The Palm Test. The Palm Test says you should be able to put your palm down anywhere on your message and cover something besides just paragraphs.
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Agility PR Solutions
MAY 9, 2024
Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By analyzing these metrics, you can gain valuable insights into the performance of […] The post Email marketing metrics: Key indicators for success and how to leverage them appeared first on Agility PR Solutions.
PR for Anyone
MAY 8, 2024
On today’s very special episode, my very first guest, Joanne LaMarca Mathisen (former Executive Producer of the Today Show), returns to flip the script and interview me, Christina Daves, the host and creator of the podcast! Celebrate our one-year anniversary with us as I talk about how I started the show, share stories from some of our favorite guests, discuss my vision for the future of Living Ageless and Bold, and much more!
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Steve Barrett on PR
MAY 7, 2024
Agency Business Report 2024: Editor's letter.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MAY 6, 2024
The first fear many employees had when Generative AI steamrolled into business operations was that the tech would displace their jobs, and leaders soon began quelling those fears by stating that if anything, the opposite was true—more manpower would be necessary to optimize AI’s output. But new research from young professionals’ support platform Intelligent.com examining […] The post AI will take jobs away after all: 8 in 10 companies plan to lay off recent college grads this year because
Contently - Strategy
MAY 9, 2024
Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook.
OnePitch
MAY 9, 2024
More often than not, you’ll hear from novice and seasoned PRos alike that your best bet when working with reporters is to present a well-researched, thought out, and data-backed story idea that’s relevant to their coverage. While this is absolutely true and the case for a lot of folks, today, we’re presenting three reasons why taking a slightly different approach might help you score coverage and build awareness for your client.
HMA Public Relations
MAY 6, 2024
11 years since her first #MediaMonday feature, Cynthia Sassi, president and founder of Fabulous Media Group, returns to share an exciting update on her company's expansion and the stories she is looking for nationwide. Meet Cynthia and learn more about her fabulous outlets in this post.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
MAY 6, 2024
As a PR professional today, digital accessibility is not just a technical requirement; it’s a strategic asset that can significantly enhance your toolkit. By ensuring your digital content is accessible, you not only comply with various legal standards but also open your brand to a broader audience, enriching user engagement and ultimately positively impacting your […] The post Why digital accessibility should be part of every PR professional’s strategy appeared first on Agility
Burrelles Fresh Ideas
MAY 7, 2024
While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. In this time of transformation, there is increasing pressure on PR professionals to demonstrate how their activities are driving business results through measurement and reporting.
OnePitch
MAY 7, 2024
Anthony L. Fisher is the senior opinion editor and a columnist for The Daily Beast, and also writes the “Calling Balls and Strikes” newsletter on Substack.
Solo PR Pro
MAY 7, 2024
Public Relations professionals know the power of cultivating a strong brand. We spend our days crafting powerful stories and giving life to vision through meticulous planning and thoughtful execution. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
MAY 7, 2024
As a PR professional, I have witnessed the evolution of PR measurement manyfold over the last 10 years. Today the conversation is not about trying to show the value of measurement, but rather which metrics and what measurement programs are best for a given objective. This is a huge leap forward for the industry, and […] The post Trust me, your team is not trained for PR measurement: Here’s why it’s a job best left to the pros appeared first on Agility PR Solutions.
Reputation Us
MAY 6, 2024
ReputationUs has been honored to partner with the Allegacy Federal Credit Union team for more than three years. We are honored and humbled to received former President and CEO Cathy Pace’s testimony. “The value that the RepUs team provides me and our Allegacy Federal Credit Union team is immeasurable. They constantly safeguard our brand, offer meaningful counsel when it matters most, and their content development is spot-on.
Bianchi Biz Blog
MAY 6, 2024
I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. I joined the commercial vehicle space just this February, after working for the same company on water infrastructure brands for just under three years.
Sword and the Script
MAY 7, 2024
It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. It’s been pretty quiet this month, which is starting to look like it’s going to be characteristic of the year.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
MAY 8, 2024
New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI. The agency’s 2024 Matter Health Marketing Outlook survey reveals that the top two […] The post PR research: Healthcare brands are prioritizing multichannel marketing program
The Hoyt Organization
MAY 10, 2024
Google has unveiled a major update to its search algorithms and policies. This update is aimed squarely at addressing the issue of spammy and low-quality content that sometimes appears in its search engine results. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. It encompasses changes to the algorithm that are designed to enhance the overall quality of search results.
5W PR
MAY 7, 2024
The recent Disrupt HR Event hosted at Fairleigh Dickinson University in Northern NJ provided a platform to delve into the intricacies of generational differences in the workplace. After the chance to mingle, attendees had the opportunity to listen into an insightful discussion on the evolution of work dynamics and solutions to bridge the generational gap. 5WPR’s Chief People Officer, Erica Kirwin, and Technology Vice President, Steph Hadas, led a presentation titled “Generational Differenc
Stern + Associates
MAY 6, 2024
The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform. When it comes to digital marketing, it’s important to take an approach that aligns with each organization’s unique business needs—leading to the creation of cross-channel strategies meticulously crafte
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MAY 9, 2024
As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building media relationships, measuring the ROI of PR, how to put together the perfect PR apology, […] The post ICYMI: Bulldog’s Top 10 most popular posts from April appeared first on Agility PR Solutions.
Axia PR
MAY 7, 2024
Industry professionals should stop using these two words interchangeably. A “communications strategy” or a “communication strategy.” Your company’s “corporate communications department” or “corporate communication department.” It’s all the same, isn’t it? Not exactly.
Mark My Words
MAY 9, 2024
The Sun Littler, whose nickname is “The Nuke”, is the reigning world youth darts champion. He rose to prominence at the 2023/24 PDC World Championships, kicking off the contest with one of the greatest debuts in the history of the sport as he beat Christian Kist in the first round.
Medianet Australia
MAY 8, 2024
Today, Medianet is joined by Jane Albert, a Freelance Arts Writer and Deputy Editor whose work has been published by Broadsheet (Sydney), Harper’s Bazaar, Limelight and The Weekend Australian.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MAY 5, 2024
Virtually every brand and business out there knows that video marketing is critical today, and they’re getting off to a good start—but new research from video technology platform Cloudinary reveals that it’s post-production challenges that are causing problems, and that brands will struggle to scale their video usage and harness critical customer engagement opportunities if […] The post New research finds brands are struggling to deliver video-rich experiences at scale appeared first on Ag
Axia PR
MAY 5, 2024
Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. As technology continues to evolve, PR agencies should look for ways to stay ahead of the curve. Artificial intelligence is becoming increasingly popular and accessible, and we’ve seen industries adopt and adapt to the new technology — and public relations is no exception.
Mark My Words
MAY 6, 2024
MSN The source added: “They have something of a pact to look out for one another and make sure they’re both being treated with the respect they deserve.” Josie has reportedly found herself at the centre of a bidding war between ITV and BBC, who want her for Strictly Come Dancing. But ITV are keen to secure her for I’m A Celebrity this year. Mark Borkowski told OK!
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