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In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .
Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Ask 10 PR people to define public relations and you’ll get 10 different answers. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%)
The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television. For those not in the media industry, getting […]. The post 3,2,1… Action!
PR is competitive but it can be leveraged throughout the year. A business has to take advantage of unexpected opportunities of publicity when they occur. PR can be a means of seizing the moment and putting a product or service in the mind of the target audience. For sustained media presence and fame, a business […]. The post Capitalizing on PR appeared first on.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.
As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. From ‘Spoon Freiz’ to ‘Cheese Martinis’ – here’s our thoughts on some of the top standout food campaigns, and how and why they worked so well. Brewdog’s Sad AF campaign.
As the first half of 2022 draws to a close, we’ve rounded up six of the best food and drink PR campaigns from the year so far that really caught both our, and the UK medias attention. From ‘Spoon Freiz’ to ‘Cheese Martinis’ – here’s our thoughts on some of the top standout food campaigns, and how and why they worked so well. Brewdog’s Sad AF campaign.
Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not seem all that pertinent to PR professionals. But if you […]. The post The legitimacy of owned media—and how PR execs should react appeared first on Agility PR Solutions.
Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!
“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. A solid thought leadership content strategy is more than just writing a few articles, it’s about connection and providing value to your audience through various mediums and efforts.
By Brianne Miller . Photo courtesy of Pexels. According to writer Stefan Emunds, “Time is an illusion, timing is an art.” That holds true with news media relations as much as with all the other things in life that require us to “read the room.” . In the case of news announcements, that room is rather large. The zeitgeist of the media landscape changes by the moment, but there are a few ways that PR professionals can tap into that knowledge to amplify outreach or avoid disaster.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
On this week’s Pitches That Placed, we are highlighting a pitch that introduced a source as a thought leader and landed coverage in Smart Cities Dive. Operated by Industry Dive, Smart Cities Dive “sparks ideas and shapes agendas for 10+ million decision-makers in competitive industries.” Let’s take a look at why this pitch worked: Let’s take a look at the actual pitch that placed: .
When I first started EthicalVoices in 2018, I knew who my first interview had to be. Paula Pedene, APR, Fellow PRSA. She is a whistleblower who embodies the ideal of the ethical public relations professional. . She collaborated with Phoenix VA Dr. Sam Foote, members of Congress, and the media to expose the unethical wait times and delays managers were imposing on our nation’s veterans.
Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove. Here are four strategies for getting your PR team out of its slump: 1. Reinforce a sense of […]. The post 4 strategies to motivate your PR team appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. Can you tell us what types of stories, trends or issues are on your radar now?
Happy #MediaMonday! Today's feature comes to us from Loy Englehardt, owner and general manager of KINO-AM in Winslow, Arizona. Learn more about the media icon in this post.
I usually can come up with punchy headlines for the weekly ethics roundup – but this week in PR ethics, the topics are just too important, bizarre, and complex. So, without further ado, five articles that raise ethics issues that will make you laugh, scratch your head and possibly creep you out. Go old school – When I read this Harvard Business Review article this week, I said “This is so freaking cool.
Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists and other media members to find and share information. PR pros must […]. The post 5 tips for PR to better incorporate technology appeared first on Agility PR Solutions.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
By David Selby “View your career as a lifelong apprenticeship” was a wonderful piece of advice I received early in my now long professional journey. I probably didn’t know what to make of it at the time, but it is advice that I have carried with me and reflected upon often. To me “lifelong… Continue reading The Apprenticeship Gap. The post The Apprenticeship Gap appeared first on Culpwrit.
Anticipating customers' needs is key to delivering good customer service. Read more from Abbie Fink on how something as simple as a pair of ear plugs can make an impact.
Scale is a strange thing, isn’t it. Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level.
Inconsequential titles have been a hallmark of the communications business for as long as I can remember In our trade, the propaganda industry, I’ve seen titles handed out like raindrops during a storm, mainly for three reasons: 1) to placate restless account people; 2) to give clients the impression that a higher-ranking individual was watching […].
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Amid something of a summer lull for content engagement, The Daily Mail maintained its place at the top of our rankings in July, with around 10 million engagements more than the nearest competitor. . Here are some of the key takeaways for this month: . The Daily Mail’s dominance continued, though its level of engagement did fall compared to June. The top five publishers remained the same compared to the previous month.
Some of the biggest social media platforms in the world have introduced paid subscription options for users. Find out what's included in this post from Justin Liggin.
Scale is a strange thing, isn’t it. Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level.
In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do business with them happily ever after. But the world we live in isn’t even remotely perfect now, […].
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
From interview stages right through onboarding and into the role, the process of joining the Newswhip team has been seamless and really enjoyable. Everyone across the Company, has gone out of their way to be l and welcome me to the Team. The onboarding and training stages allow for a multitude of learning, with a combination of self learning material and exposure to Clients in their day to day interactions with each of the teams.
In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. In today’s digital world, it’s more important than ever for SaaS companies to establish an effective public relations strategy.
There are increasingly two distinct viewpoints when it comes to businesses being a force for social change: the founders and leaders rejecting the expectation and distancing their businesses from politics and then those who agree with BlackRock CEO Larry Fink , “It’s not woke. It’s capitalism.”. Taking a stance on societal issues isn’t black and white.
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