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Public relations is, essentially, the umbrella term for effective and mutually beneficial working relationships between a company, its customers and media, as well as the company and other businesses. This is why PR is not only an excellent investment for the short term but is also a vital cog in the machine of longevity and […] The post 4 tips to get the most out of public relations for your company appeared first on Agility PR Solutions.
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR. But it’s just as important to ask why technology is important to the PR industry.
Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information. Multimedia has become just as important as the text of a release when it comes to conveying a clear and catchy message to the public.
Lithium batteries have become an integral part of people’s lives. They power everything from smartphones and laptops to electric vehicles and renewable energy storage systems. As the demand for portable and sustainable energy solutions continues to grow, it’s important to understand the future of lithium batteries. Longevity The longevity of lithium batteries depends on several […] The post Understanding the Future of Lithium Batteries appeared first on.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking the ROI of public […] The post How to grow your business by amplifying your media coverage appeared first on Agility PR Solutions.
In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. According to Edison Research , 42% of Americans 12+ said they’d listened to a podcast in the past month and 31% claimed to have listened to one in the past week.
In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. According to Edison Research , 42% of Americans 12+ said they’d listened to a podcast in the past month and 31% claimed to have listened to one in the past week.
Taking a safari was truly the trip of a lifetime! At this age we are still young and fit to enjoy it and, have the ability to splurge on it to make it a trip of a lifetime. I outline everything below and also in this video: We were blessed to be able to go with our 25-year-old son and experience this together with him. This is a great trip for you to take with your spouse/significant other, young adult kids, and older grandchildren.
In a complex world where businesses must lead on trust and repair fractures in society while also transforming their enterprises amid fundamental technological change, senior comms counsel has never been more important.
Last week, I attended the European Women in Tech conference in Amsterdam. It's been a while since I went to an event like this and it was great to be back learning and networking. I attended dozens of sessions and wanted to spend some time reflecting on them. The best way for me to reflect is by writing. Writing is my way of thinking and learning and I'm getting back to it more and more as well.
Unless you’ve been living under a rock over the past week, you will probably have heard of, and most likely signed up to the latest Meta platform – Threads. Mark Zuckerberg’s response to the downfall of Twitter was to create an almost identical app to rival Twitter’s format ( obviously ). Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Taking a safari was truly the trip of a lifetime! At this age we are still young and fit to enjoy it and, have the ability to splurge on it to make it a trip of a lifetime. I outline everything below and also in this video: We were blessed to be able to go with our 25-year-old son and experience this together with him. This is a great trip for you to take with your spouse/significant other, young adult kids, and older grandchildren.
While two-thirds of marketers consider thought leadership to be among their top priorities, recent research finds that only 26 percent say their current program is successful, and 65 percent say only moderately successful—even though their organization’s thought leaders are insightful and loaded with expertise. What’s going wrong? Establishing your company as a thought leader in […] The post Are you doing thought leadership right?
After seeing a flag flying in front of just about every cabin when visiting Munds Park, Arizona, Scott Hanson eventually learned that this can communicate another message. Find out more in this blog post.
Integrated communications measurement is where comms evaluation and measurement is heading. All the data in one place, all the KPIs and metrics agreed upon, all the progress plain to see. If you are not already doing it, you will be, sooner or later. ** Click here to read all our posts on integrated communications measurement. ** But developing an integrated communications measurement dashboard can be a tricky and involved process.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Taking a safari was truly the trip of a lifetime! At this age we are still young and fit to enjoy it and, have the ability to splurge on it to make it a trip of a lifetime. I outline everything below and also in this video: We were blessed to be able to go with our 25-year-old son and experience this together with him. This is a great trip for you to take with your spouse/significant other, young adult kids, and older grandchildren.
These days, almost 80% of people value online reviews as much as personal ones. Maintaining a positive online reputation has become crucial for individuals and businesses alike. The demand for professional services that specialize in managing. Read More The post Reputation Manager vs. PR Services: What Are the Differences? appeared first on eReleases.
Briana Whitney is the creator and host of True Crime Arizona for AZ Family, which consists of a podcast, TV specials, documentaries, and case investigations. Meet Briana and learn more about her beat and programs in our latest #MediaMonday feature. Check it out!
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Today’s episode centers around a topic that we know all too well but often avoid talking about—grief. As much as our prime years are full of excitement and vigor, it’s also a time of turbulent change in our relationships and career. Clinical psychologist Dr. Sherry Walling is here to help us navigate trauma and grief. She talks about the different kinds of loss and how we may comfort each other through compassionate curiosity.
PRSA members can access exclusive video content with Bryan Garner and Sandra Ericson, APR, offering further insights on crisis communications at this link. When Hurricane Ian made landfall on Florida’s Gulf Coast last Sept. 28, the Category 5 storm brought 155-mile-per-hour winds and a water surge that killed more than 150 people in the state and left millions more without electrical power.
With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!
This is Part 1; Part 2 to come at year’s end The first half of 2023 has just concluded, and already a long-time belief of mine—which I have written about and told many times to people who reported to me—has once again been proven true: that a tuition-free Master Class in Advanced Public Relations is […] The post Free PR lessons abound if you’re paying attention to the news in 2023 appeared first on Agility PR Solutions.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
These days, I’m a freelance reporter, editor and consultant. My work has appeared in a lot of places, namely The Verge , Heatmap News , The Atlantic , TechCrunch , Road & Track and a few others. I also part-time edit at The Autopian with some former Jalopnik comrades. I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces.
As the summer season approaches, businesses in the outdoor furniture industry have a unique opportunity to showcase their products and capture the attention of consumers. Effective advertising strategies for home brands can help attract customers, increase brand awareness, and drive sales. Highlighting benefits When advertising outdoor furniture, it’s crucial to emphasize the benefits of outdoor living.
Depending on the brand, profiling team members can elevate the brand and increase engagement with a desired audience. Learn more from Rayna Burgett on the benefits of promoting a team in this blog post.
As emerging tech floods into business operations, martech is presenting problems for CMOs, marketing agencies and departments, new research from digital experience platform provider Optimizely finds, revealing that nearly three-quarters (72 percent) of marketing leaders feel that their tech stacks don’t function as seamlessly as they should. Based on a survey with survey partner Wakefield […] The post Confessions of a CMO: How hidden costs are reshaping marketing realities appeared f
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details. The leading automotive conference of the summer, the CAR Management Briefing Seminars (MBS), is returning for its 58th year.
As we recently hit the halfway point of 2023, we took the opportunity to look back on the top publishers in Singapore over the past three months to see who came out on top in Q2 2023. Our rankings are determined by using NewsWhip’s Spike and API technology, which sums the aggregated likes, shares, and comments on content produced by the outlets in the rankings.
Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. With over 2000 vendors from all around the world, the show offers a platform for showcasing new products, engaging in discussions, and providing samples to attendees. In recent years, a notable cultural change has occurred among consumers with many adopting a more mindful approach to their well-being.
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