ImPRessions - Crenshaw Communications
JUNE 22, 2021
Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. What’s more, new platforms are popping up regularly. New platforms can work for B2B PR .
Cision
JUNE 23, 2021
These obstacles could be getting in the way of your goals.
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Prowly
JUNE 23, 2021
In this fast-paced world we live in, news comes and goes incredibly quickly. There is an almost constant cycle of reports and stories, which means getting your news out there has never been more challenging. Every modern PR professional understands this struggle, which is why having a media list of relevant news journalists is essential […]. The post Top News Journalists – The 2021 List appeared first on Prowly Magazine.
NewsWhip
JUNE 25, 2021
BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . Global brands from the likes of McDonald’s to Fila and Samsung have done work with the group, and here we will examine the earned media coverage and public interest that emerged from the announcement and launc
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
JUNE 24, 2021
Guest post by Crenshaw Communications account coordinator, Jordan Farbowitz . There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. Yet at many specialist agencies, some characteristics are more important than others.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Presspage
JUNE 23, 2021
We work in an amazing field, but there are some tough challenges that communications departments face regularly. From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. 1.
Ronn Torossian
JUNE 25, 2021
After creating an event, which includes setting up details such as the schedule, the location, speakers, and guests, companies still have to do some PR awareness for that event before everything is finished. With the help of public relations, everything about these event will go smoothly, and all of the attendees will be talking about […]. The post Event Awareness and Outreach appeared first on.
PRSay
JUNE 21, 2021
As the race to win top talent intensifies, the importance of understanding how to command the attention of ideal candidates has become a mission-critical priority. The secret to determining those compelling recruitment messages lies within the process candidates use to make the decision to pursue a position or an employer. While every individual is different, the majority of job seekers are looking for one very important thing: fit.
Cision
JUNE 25, 2021
Data-driven PR, social listening and your brand.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Communications Conversations
JUNE 25, 2021
A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult of very difficult. Put differently, 4 in 10 communicators have no idea what content their audiences want to read. Whoa. It makes sense if you think about it. Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels.
Ronn Torossian
JUNE 23, 2021
Through public relations companies can build and maintain a positive public reputation and image. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage. With the help of PR, businesses can level the playing field between themselves and bigger competitors.
Agility PR Solutions
JUNE 21, 2021
Although many small businesses tend to have smaller budgets in general, which means smaller marketing and PR budgets, implementing a campaign doesn’t have to be a challenge. There are many ways that smaller businesses can market themselves to their consumers without spending too much money. Considering that many small business owners are already busy running their companies, […].
Cision
JUNE 24, 2021
New role for Lucy Meakin at Bloomberg; Laura Hampson appointed Associate Editor at The Knot Worldwide; Sophie Elkan made Editor of the OX titles.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
JUNE 23, 2021
Widespread migration to work-from-home arrangements over the last year to control the spread of COVID-19 left organizations more exposed than ever to virulent infections of a different sort: ransomware. According to Boston-based cybersecurity firm Recorded Future, U.S. companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals.
Ronn Torossian
JUNE 21, 2021
A brand stands a chance of reaching its prospects by using the relevant channels. Knowing the right type of digital media to use for different audiences helps disseminate information about a brand and its services. The goals of digital marketing include creating content, brand building, and engagement generation. But to achieve these objectives, a business […].
Agility PR Solutions
JUNE 22, 2021
Has a little misunderstanding ever got you into trouble? Then I don’t have to explain why effective communication matters so much! Not only for your personal relationships, but in the workplace as well. A team can’t succeed if its members aren’t on the same page. It’s that simple. If they are working towards the same […]. The post How to use video content for internal communications in your company appeared first on Agility PR Solutions.
Cision
JUNE 22, 2021
EMPIRE magazine Editor Terri White to leave Bauer Media UK this September; Hannah Watson is now a Studio Producer at The One Show; Kathleen Gallagher is now Features Editor at Investment Week.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Muck Rack
JUNE 23, 2021
New Muck Rack survey: How PR teams build relationships, measure success and leverage technology in 2021
PR for Anyone
JUNE 23, 2021
Niching Your Expertise. Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? When someone Googles you, what do they see? Do they see interviews, media, articles featuring you as the expert? It’s time to separate from the crowd and be seen as the expert you are.
Agility PR Solutions
JUNE 22, 2021
This June it’s all about Pride, but savvy Gen Z and LGBTQIA+ consumers are looking for more than a rainbow logo as an indication of whether a brand is truly an LGBTQIA+ ally. A recent study from Horowitz Research among 13-24-year-olds in the U.S. suggests that it will be critical for corporate America to be […]. The post Beyond Pride: Why values alignment matters to connect with LGBTQ+ and Gen Z audiences appeared first on Agility PR Solutions.
Cision
JUNE 25, 2021
Jean Guerrero, Phillip Gray join LA Times Opinion, Usha Sahay new at Politico, and more.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
JUNE 22, 2021
Learn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer. Guest: Our episode guest is Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence.
PR for Anyone
JUNE 23, 2021
How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Showing your expertise on that hot topic is a simple way to get yourself attention from the media. See how Patricia Mickus, travel agent, used her expertise in travel and current events (a hurricane) to land in the media.
Agility PR Solutions
JUNE 23, 2021
Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. The firm’s new study uncovers the critical risks marketers face in understanding advertising performance when constrained by siloed measurement.
Muck Rack
JUNE 21, 2021
Best practices for proofreading your media pitch
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Landis PR
JUNE 21, 2021
Photo courtesy of Pixabay. By David Landis, President, LCI. When it comes to video, the choices can be overwhelming. YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. And what about Vimeo? How do you determine which platform is best for your needs – or your clients’ needs? Our colleagues at the Weidert Group in Wisconsin had some interesting insights from a previous blog, as noted below.
PR for Anyone
JUNE 22, 2021
How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Think about what topic you are an expert on and then think about how it can help those watching.
Agility PR Solutions
JUNE 20, 2021
After a year of unfounded challenges, developments and solutions, health tech journalists today are ready to move beyond the COVID-centric coverage in which they’ve been embroiled. New research from PR and digital comms agency V2 Communications uncovers the issues, trends, and companies these reporters are most interested in covering in the aftermath of the pandemic.
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