ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs.

Measurement 334

Measurement How To Retail Analysis 334

Ronn Torossian

FEBRUARY 11, 2024

In today’s fast-paced and unpredictable business environment, having a robust crisis relations plan is essential for organizations aiming to navigate turbulent times effectively. Crises, whether internal or external, can have a profound impact on a company’s reputation, operations, and bottom line. A well-prepared crisis communication plan serves as a roadmap for managing and mitigating the […] The post A Guide to Strengthening Your Crisis Relations Plan for Smooth Navigation i

Crisis 243

Crisis Crisis Communications Reputation Internal 243

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. Stronger campaign performance, a competitive edge, and increased brand health to name a few.

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Trends Marketing Analysis Leadership 195

Agility PR Solutions

FEBRUARY 13, 2024

In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it’s essential to align your efforts with overarching business goals and objectives. But when it’s all said and done, how can you effectively measure your PR efforts? […] The post Measuring PR success: Going beyond traditional metrics and defining 9 KPIs appeared first on Agility PR Solutions.

Measurement 195

Measurement Branding Brand Publicity 195

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their or

Corporate 182

Corporate Analysis Reputation Trends 182

Steve Barrett on PR

FEBRUARY 13, 2024

One in three Americans watched the big game this year while PR firms were busy activating on behalf of their clients on media row and elsewhere in host city Las Vegas.

Media 147

Media Blogging 147

Agility PR Solutions

FEBRUARY 11, 2024

AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure. This multi-variety version is referred to as Insights AI: a set of technologies—Emotion AI, […] The post Beyond Generative AI: The next tech plateau combines three AI varieties into a grander version dubbed Insights AI—with un

Analytics 187

Analytics Course Technology Communications 187

Sword and the Script

FEBRUARY 13, 2024

Research shows new customer acquisition rates are falling in SaaS at tech companies slash marketing to make a margin; high-growth tech companies can be profitable, or they can scale, but they cannot do both at the same time Years ago, I went to work for a large company that was trying to do something new. Although it had roots in technology, it had little software experience and even less when it came to SaaS.

Software 134

Software B2B Employee Meeting 134

Ronn Torossian

FEBRUARY 14, 2024

Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence. The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation. The latest situation with a door […] The post Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand appeared first on.

Consumer 195

Consumer Branding Brand Reputation 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR for Anyone

FEBRUARY 13, 2024

Rachel Martin is the Founder and CEO at Oceano Wines, a rare find of a female-owned vineyard. Rachel’s magnificent journey began with her stepfather’s collection of fine wine, which sparked a passion for crafting her own luxury selection. As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia.

Instagram 130

Instagram YouTube LinkedIn Travel 130

Agility PR Solutions

FEBRUARY 11, 2024

Optimizing your PR strategy will strengthen your brand reputation. This will help you to use media to emphasize your brand values, what makes your brand unique, and convey what’s going on within your organization. When you use third parties to convey information about your brand, the message appears more objective and trustworthy. (Image Source: Freepik) […] The post 5 ways to optimize your PR strategy to increase media visibility appeared first on Agility PR Solutions.

Strategy 182

Strategy Media Reputation Branding 182

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” In a world where diversity and belonging ignite innovation and growth, the leaders who reflect on the transformative power of inclusion within their organizations and take action to foster it will be the ones who come out on top.

International 119

International Internal Groups Employee 119

Ronn Torossian

FEBRUARY 11, 2024

Building and maintaining a strong corporate reputation is both an art and a science. In today’s interconnected and information-driven world, a company’s reputation is a critical asset that influences consumer trust, investor confidence, and overall success. Navigating the delicate balance between the art of perception and the science of strategic communication is paramount for fostering […] The post Navigating the Art and Science of Building a Strong Corporate Reputation appear

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Corporate Reputation Consumer Company 195

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prowly

FEBRUARY 13, 2024

Do you want to be in control of how the media talks about your brand? You don’t need to learn magic or the art of mind reading. To get started, all you need is a media kit for your business – a collection of carefully curated information for journalists and bloggers. Today, we’re going to […] The post What Is a Media Kit? Definition, Examples + How To Guide appeared first on Prowly Blog.

Examples 118

Examples How To Media Blogging 118

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable. And as powerful technologies emerged in lockstep with this new focus, marketers found themselves overwhelmed with the digital takeaways their data analysis delivered.

B2C 181

B2C Strategy Retail Analysis 181

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. Political backlash as well as some stakeholder disengagement have made DEI seem more controversial to some, with the consequence that investment in such initiatives has taken a backseat and executives are often less willing to talk publicly about them.

Communications 116

Communications Ethics Corporate Conference 116

Ronn Torossian

FEBRUARY 11, 2024

In recent years, the finance industry has witnessed a transformative wave driven by advancements in artificial intelligence (AI), with generative AI emerging as a powerful force. Generative AI, a subset of AI that involves machines creating new content, is reshaping the landscape of financial services. This technology has far-reaching implications, from automating complex tasks to […] The post How Generative AI is Impacting the Finance Industry appeared first on.

Industry 195

Industry Financial Technology 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Reputation Us

FEBRUARY 13, 2024

Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. The impressive panel included: Susan Orr, Indianapolis Business Journal, Technology Reporter Nida Ansari, Karmic Partners, CEO Stephen Cox, State of Indiana, Indiana Broadband–Infrastructure & Broadband Administrator Christopher Day, Elevate Ventures, CEO Aaron Gillum, 50 South Capi

Journalism 109

Journalism Construction Technology Financial 109

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks. The importance of consumer […] The post Security showdown: 3 in 4 consumers would stop purchasing from a brand if it suffered a cyber incident appeared first on Agility PR Sol

Consumer 178

Consumer Branding Brand Course 178

Wadds Inc.

FEBRUARY 15, 2024

The criticism levelled at Arts Council England this week highlights the sensitivity that organisations face in making statements on political and social issues. The non-departmental public body published a new relationship framework, including risk monitoring guidance to the organisations that it funds. It covers investment, governance and management, financial viability and reputational risk.

Creativity 105

Creativity Government Financial Reputation 105

PR Fuel

FEBRUARY 11, 2024

One significant milestone for any growing company is when they begin hiring top executives. But imagine reading about one of your competitors in the news announcing a new hire a month after you did the same thing! Yours went under the radar while your. Read More The post 11 Benefits of Hiring a New Hire Press Release Service appeared first on eReleases.

Company 105

Company Writing 105

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

FEBRUARY 13, 2024

While “spray and pray” tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Such approaches might yield a few responses but rarely lead to quality media placements or lasting relationships. This method, ultimately a time sink, doesn’t contribute to long-term brand success. Moreover, with the diminishing number of journalists and […] The post How to Improve Your Pitching Strategy Using Email Performance Data appear

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Data Pitching Strategy How To 104

Agility PR Solutions

FEBRUARY 12, 2024

In today’s digitized business operations, data security is an important aspect of running a successful business. The cost of choosing to skimp on extra security poses significant financial risks. Additionally, it’s very damaging to a business’s reputation if it’s revealed to the public. This article aims to spread awareness on why businesses simply can’t afford […] The post The cost of compromise: Why businesses can’t afford to skimp on data security appeared first on Agi

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Data Financial Reputation Publicity 173

HMA Public Relations

FEBRUARY 15, 2024

Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!

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Strategy Branding Brand Consumer 96

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

Public Affairs 88

Public Affairs Communications Radio Television 88

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

OnePitch

FEBRUARY 15, 2024

When crafting a pitch for media, where do you start? What’s your first thought? Maybe it’s, ‘Who will I target?’ or ‘What lead can I use to draw the reporter in?’ Or perhaps you prefer to write the story first, get the words down, and edit afterward.

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Pitching Writing Report Media 88

Agility PR Solutions

FEBRUARY 15, 2024

PR professionals are pivotal in shaping public perception. They manage reputation and foster trust between organizations and their stakeholders. However, it gets extremely challenging to maintain brand integrity and credibility in a world where facts and reality can be easily manipulated, especially now that deep fake technology has stepped out of the shadows and keeps […] The post Navigating PR in the era of deep fakes: Challenges, preparation, and crisis management appeared first on Agil

Crisis Management 120

Crisis Management Crisis Reputation Technology 120

HMA Public Relations

FEBRUARY 12, 2024

This #MediaMonday feature comes to us from George Zeliff, who is the North Valley Schools and Sports Editor for Independent Newsmedia, covering Fountain Hills, Scottsdale and Paradise Valley. Meet George here!

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Sports Meeting Media 95