Ronn Torossian
AUGUST 4, 2018
While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.
Onclusive
AUGUST 10, 2018
A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. As I dug deeper, I learned that the team had also invented the Power of Voice metric, essentially an intelligent share of voice metric.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Muck Rack
AUGUST 7, 2018
How a customer service background can help you in PR
ImPRessions - Crenshaw Communications
AUGUST 9, 2018
When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work? We may be biased, because we’ve never worked on a pay-for-publicity basis, but it’s fair to ask if it can be a better model for some clients.
Advertisement
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
AUGUST 7, 2018
With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. Along those lines, the company is offering a unique level of transparency into its battle against hackers and other bad actors on the platform.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Presspage
AUGUST 7, 2018
Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. There, press releases and articles appear in organized columns by topic and date, making getting to know the brand easy and fast for media contacts and consumers alike.
ImPRessions - Crenshaw Communications
AUGUST 9, 2018
Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure.
Agility PR Solutions
AUGUST 7, 2018
A quick glance at any social feed shows influencer marketing on the rise, and eMarketer reports that 70 percent of U.S. agencies and brand marketers will likely increase influencer marketing budgets this year. But how can brands effectively implement an influencer strategy? Where are consumers most likely to discover new products? And how do consumers […].
Brand24
AUGUST 6, 2018
Check how you can follow a hashtag on Twitter with little effort. You can not only follow hashtags but also get plenty of data to analyze their performance.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ishmael's Corner
AUGUST 5, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. With that as the backdrop, I thought it was worth dusting off a post from a few.more.
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Some call it newsjacking. But in truth nothing is being “jacked” or stolen; instead something is being offered — ideally in the form of informed commentary.
Agility PR Solutions
AUGUST 8, 2018
In this age of information overload, C-level officers are turning to publishers for help sorting through the vast quantities of content coming across their screens to find the information and insights that will help them do their jobs, according to new research from B2B PR agency Greentarget. The firm’s new survey of C-suite execs, State […]. The post C-suite content consumption trends—here’s what they’re looking for appeared first on Agility PR Solutions.
Critical Mention
AUGUST 5, 2018
In the PR world, connections are crucial. And what better place to make those connections than on Twitter? If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world. Heather West. @westlevyPR. Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Steve Barrett on PR
AUGUST 10, 2018
PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.
ImPRessions - Crenshaw Communications
AUGUST 9, 2018
Photo Credit – Chinen Keiya/Flickr. Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure.
Presspage
AUGUST 10, 2018
What’s in a name? For all organizations, rebranding can be a daunting experience. Poorly executed rebrands have the potential to alienate loyal customers and members – just look at the stir caused by IHOP’s (fake, as it turns out) name change to IHOB. But Sourcewell’s decision was backed by years of research that demonstrated they had outgrown their old name, and a new name would be required to usher in a new chapter for the organization.
Agility PR Solutions
AUGUST 7, 2018
Your branding is what makes you unique, and a great brand persona is the best way to retain your customers, according to 90 percent of marketing leaders. Nailing down your brand is an incredibly essential part to launching an online business. As you create an online store, there must be as much thought and care […]. The post 3 branding mistakes most online brands make—and how to avoid them appeared first on Agility PR Solutions.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
AUGUST 6, 2018
Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. However, while good interviews have the potential to improve a firm’s credibility, deliver stronger results from their marketing campaign, and even strengthen their reputation, a bad interview can have the opposite effect.
Garrett Public Relations
AUGUST 10, 2018
It’s Friday, and you know what that means? Time to look back to see who found themselves in PR crisis mode this week. Which brands are in the hot seat? American Airlines It’s been a rough week for the airline, who’s been in the news with two crises. On Monday, the airline ended up in […]. The post PR Crisis of the Week: American, Wells Fargo and USC appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Axia PR
AUGUST 9, 2018
Why customer reviews on social media are more important than ever. Today, almost everyone has a Facebook account. For companies, this means huge opportunities to connect with audiences, promote products and services, and gain reviews. Facebook’s review system has become a respected source for online reviews over the years. We’ve recently learned that Facebook may have a new rating system in the works that could change the way it calculates review scores.
Agility PR Solutions
AUGUST 5, 2018
While sentiments on assessing PR value through metrics can often range from love to loathe, in today’s digital age, measuring PR outcomes has become more vital than ever. When news is first published, PR professionals tend to focus on the particular media outlet in which our clients have been featured, its readership and/or viewership, how […].
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Waxing UnLyrical
AUGUST 9, 2018
Guest Post by Kathy Vaské. Intelligent content aka structured content is breaking out of its traditional boundaries. No longer is it used solely for product catalogs, technical specifications and the like. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. Why? With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automat
Critical Mention
AUGUST 8, 2018
In The CEO’s Guide to Marketing , Lonny Kocina outlines a six-step process called Strategically Aimed Marketing, or SAM 6 ® for short. In these six steps, he speaks to both CEOs and marketers alike. The steps are easy to implement, fun to follow and amazingly effective. It reduces confusion around marketing initiatives and helps to create a unified team that’s laser-focused on producing campaigns that get results.
Sword and the Script
AUGUST 7, 2018
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. Typically, these calls to action include statistics pointing out how video gets better engagement. This has happened with Twitter and Facebook and now it’s occurring on LinkedIn.
Agility PR Solutions
AUGUST 9, 2018
Storytelling has proven to be a compelling best practice in modern communications, and maybe our colleagues in sales can learn a thing or two from that success. New research shows that salespeople need to use more participatory, visual storytelling techniques to be most engaging and memorable on sales meetings conducted by phone or web conference—the […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Presspage
AUGUST 10, 2018
Creating change in healthcare is difficult. It is an industry which moves slowly and cautiously. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. Expand your content. When it comes to Healthcare PR, storytelling is incredibly important.
Communications Conversations
AUGUST 8, 2018
In a couple short weeks I will be closer to 50 than I am to 40. That’s a sobering fact. No, 50 isn’t that old. But, it’s definitely a milestone and once you’re past 50, you’re closer to death than you are to your birth (now THAT’S a sobering fact!). Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo.
Mark My Words
AUGUST 7, 2018
BBC. The stars were on board, the contracts had been signed, and the third Guardians of the Galaxy movie was scheduled to begin shooting in early 2019. But Disney’s recent firing of director James Gunn has left the franchise somewhat up in the air. PR expert Mark Borkowski says there can often be ways for stars to return to their careers after a scandal – provided the situation is handled well. “You disappear for a while, you look for help, you’re contrite, and as long as
Expert insights. Personalized for you.
199 
Let's personalize your content