Cision

SEPTEMBER 2, 2020

Join us each week as we update our media analysis of The State of the 2020 Election.

Report 369

Report Analysis Media Blogging 369

Ronn Torossian

SEPTEMBER 2, 2020

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human. Consumers have a lot more […]. The post Storytelling That Stands Out appeared first on.

Storytelling 367

Storytelling Consumer Branding Brand 367

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has f

Retail 320

Retail Healthcare Crisis Management Social Media 320

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late.

Branding 234

Branding Brand Reputation Crisis 234

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

SEPTEMBER 1, 2020

Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy.

Branding 284

Branding Brand Strategy 284

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

For PR people , few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Often it means you’ll get valuable feedback even if every offer doesn’t turn into a quick story.

Pitching 208

Pitching Report Social Media Meeting 208

PRSay

SEPTEMBER 4, 2020

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. What are some of the best practices of video conferencing that have emerged over the last six months of remote work? And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders?

Conference 197

Conference Video Software Privacy 197

Onclusive

SEPTEMBER 2, 2020

Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels. Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper.

Strategy 195

Strategy Media Measurement Data 195

Ronn Torossian

AUGUST 31, 2020

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction. Based on the trailer, it appears […]. The post Latest Trailer Shows Even Darker Batman appeared first on.

Film 195

Film Agency Strategy 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

AUGUST 30, 2020

The big challenge of every e-commerce business working to promote their work online is to increase its visibility as a brand. The harsh truth is that people find many, many products that, at first glance, might not be that different from yours. So, if you want your prospects to understand how your product’s unique features […]. The post How marketers can make engaging and effective product videos appeared first on Agility PR Solutions.

Video 174

Video Marketing Branding Brand 174

Muck Rack

SEPTEMBER 2, 2020

6 questions with Scott Nover from Adweek

172

172

Ishmael's Corner

AUGUST 30, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We’re on the lookout for a recent graduate to join the team here at Hoffman, which means navigating through cover letters and CVs, both of which constantly veer between the brilliant and the downright stale.

Storytelling 171

Storytelling Interviews Communications Publicity 171

Steve Barrett on PR

SEPTEMBER 4, 2020

The resilience of everyone has been tested to the extreme by the events of this year, but the PR industry has shown it has the strength and resilience to come through the other side battered but unbowed.

Industry 169

Industry Blogging 169

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PRSay

SEPTEMBER 1, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. The World Economic Forum (WEF), in 2016, identified the nine most pressing ethical issues we face as artificial intelligence (AI) transitions from science

Ethics 163

Ethics Publicity Transportation Twitter 163

Muck Rack

SEPTEMBER 3, 2020

How to get the attention of two top PR blog editors

Blogging 170

Blogging How To 170

Agility PR Solutions

AUGUST 31, 2020

New research from restaurant tech company OneDine highlights a three-part plan for “Restaurant Recovery” in 2020 and beyond following the impact of COVID-19. Generally speaking, most restaurants must function at 75 percent capacity in order to achieve profitability. With many now operating at 50 percent capacity or less, it’s essential to identify how they can make […].

How To 158

How To Company Marketing Publicity 158

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The Big Apples are the gold standard of excellence for PR practitioners in the New York metro area and celebrate the best work of PR agencies, companies, governmental bodies, and not-for-profit organizations during the prior year. . This year, we have been nominated in the B2B PR category for our campaign on behalf of event management software company Bizzabo.

Software 156

Software B2B Agency Company 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Cision

SEPTEMBER 3, 2020

Make room on your calendar for one or several of these learning opportunities for journalists, bloggers, and freelancers in September.

Blogging 150

Blogging Media 150

Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […]. The post Why Small Businesses Need to Invest in Their Digital Presence appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 148

Small Business Study Report Publicity 148

Agility PR Solutions

SEPTEMBER 3, 2020

The recent surge in video conferencing brought on by the COVID pandemic has provided a wealth of comedic material for social media – from bosses transforming themselves into potatoes to Saturday Night Live’s take on the ubiquitous Zoom call, and many fails and awkward moments in between. my boss turned herself into a potato on […]. The post 7 ways to use humor in your presentation appeared first on Agility PR Solutions.

Video 158

Video Social Media Media Analysis 158

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. That’s hard to believe – that we are somehow closer to the end of the year than the beginning – and at the same time, the pre-pandemic era feels like 10 years ago.

International 146

International Internal Tools Software 146

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Stephen Waddington

SEPTEMBER 4, 2020

Brandwatch adds virtual focus groups to platform with Social Panels. Consumer research has been tricky during the pandemic. It’s been challenging to run focus groups and polling. Survey fatigue has also become an issue. Brandwatch reckons it has an answer. It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest.

Groups 140

Groups Tools Reddit Web 140

Awario

SEPTEMBER 2, 2020

In this article, we gathered online reputation management tools that will help you take care of your brand and save it from possible troubles.

Reputation 127

Reputation Tools Branding Brand 127

Agility PR Solutions

AUGUST 30, 2020

“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince someone to want and consume a product or service. […]. The post Classical marketing: The persuasive secrets of Aristotle appeared first on Agility PR Solutions.

Marketing 148

Marketing Consumer Publicity 148

Ishmael's Corner

SEPTEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Everyone is counting on the vaccine to return the planet to its axis and the economy to growth mode. Yet polling shows many Americans — depending on the poll, anywhere from 33% to 50% — would take a pass on vaccination. That’s a problem.

Communications 122

Communications Storytelling Publicity 122

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

AUGUST 31, 2020

The next four months are likely to be as chaotic as the last eight. Here are some of the issues that need to be front of mind as we head towards 2021. Communication teams, both internal and external, have never been so valued by organisations Strategic communications will focus on vaccinating products and services, continuing to market, and planning what comes next Return to the office is likely to see a hybrid home and office approach depending on the size of the organisation The job market wil

Communications 125

Communications Crisis Leadership Sports 125

Muck Rack

SEPTEMBER 1, 2020

Why transparency is not a magic pill during a crisis

Crisis 120

Crisis 120

Agility PR Solutions

SEPTEMBER 2, 2020

New research from performance marketing agency Tinuiti offers insight into how the beauty industry continues to see growth, amidst the financial and economic challenges caused by COVID-19. The firm’s new survey generates a snapshot of current beauty spending and preferences—providing guidance for sellers not only through the current pandemic, but moving forward into 2021 and […].

Branding 144

Branding Brand Financial Survey 144