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Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.
First-rate PR is always solidly rooted in fact. Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics.
As the world rushes to aid the victims of the earthquake on Sept. 8 in Morocco , Susan Malandrino looks back at her work with the American Red Cross in Turkey and Syria this past February. It’s been several months since the devastating earthquakes rocked Türkiye and Syria , killing more than 50,000 people and causing immeasurable strife. As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Soci
In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shares some of the strategies and tactics that underpin their communications work. She provides valuable insights into how the charity has built its reputation as a trusted spokesperson for childcare-related issues through media commentary.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world?
PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by: Declining numbers of local journalists Journalists and reporters changing roles frequently An abundance of PR noise to compete with Releases and announcements being ignored by journalists Lack of evidence to prove the impact of PR activities Limited bandwidth to pursue opportunities that matter In this episode we will talk
PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by: Declining numbers of local journalists Journalists and reporters changing roles frequently An abundance of PR noise to compete with Releases and announcements being ignored by journalists Lack of evidence to prove the impact of PR activities Limited bandwidth to pursue opportunities that matter In this episode we will talk
58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business.
On Sept. 21 at 1 p.m. ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Sign up for this free PRSA member resource here. In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI.
Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it’s hardly surprising that artists and designers regularly working with this type of content have honed a handful of animation techniques that pair exceptionally well with explainers.
The journalists of today are bombarded with a torrent of storie s, making it easy for PR pieces to get lost in the shuffle. As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. This loyalty not only leads to repeat purchases but also to positive word-of-mouth, increased customer lifetime value, and a solid foundation for growth.
Just shy of her 50th birthday, Lisa Niver moved back in with her parents after leaving a toxic marriage. What felt like rock bottom at the time, was actually the beginning of an incredible journey that would span 102 countries across six continents! Lisa is an award-winning travel expert and one of the top travel influencers in the world. Her website “We Said Go Travel” ranked third on Rise Global’s top 1,000 Travel Blogs.
The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape. New research from business services firm Capterra explores comms pros’ […] The post 2023 social media landscape: Most marketers say Threads will ultimately make Inst
PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by: Declining numbers of local journalists Journalists and reporters changing roles frequently An abundance of PR noise to compete with Releases and announcements being ignored by journalists Lack of evidence to prove the impact of PR activities Limited bandwidth to pursue opportunities that matter In this episode we will talk
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
A recent report shows compensation, team size and responsibility are on the rise in the CCO’s office — but ethnic and gender diversity are still lagging.
Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies.
To say that mobile gadgets have changed the world would be an understatement. It stands to reason that throughout history, the most popular technologies have been those that facilitate human interaction and communication. We rely heavily on our portable and mobile devices today and would struggle to get through the day without them. The ability […] The post How to utilize behavioral science to enhance mobile marketing appeared first on Agility PR Solutions.
Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds. Abbie Fink discusses a recent interview from Francis Wick of Wick Communications on his purchase of the Arizona Daily Sun newspaper and shares why this highlights the importance of speaking with the media in this post.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Thanks to technology, Journalists have many options for conducting interviews. Some prefer interviews in person because they want to build a genuine connection, while others prefer phone calls for speed and convenience. When setting up an interview, it’s important to ask the journalist what interview format they prefer. We ask all our Coffee With a Journalist guests what interview format they like best, and their answers (and reasons why) are just as unique as they are.
I’m the senior editor of FleetOwner, a job I’ve had for just a few short weeks. FleetOwner, part of Endeavor Business Media’s Commercial Vehicle Group, addresses topics such as fleet operations, vehicle maintenance, and industry regulations, and since being in this position I’ve also covered alternative fuels and cybersecurity risks to fleet owners and drivers.
It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers. In this article, we will look at some effective local SEO tips, with a specific focus on optimizing your presence on Google My […] The post Local search SEO tips to increase visibility for small businesses appeared first on Agility PR Solutions.
Are you telling stories that elevate your brand? Discover how to build deep connections with audiences and create an identity around your brand through captivating storytelling in this post from Rayna Burgett.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
If you’re seeking guidance on top press release submission sites and how much they may cost, search no further than this article. We will delve into a comprehensive list of paid and free press release sites, discussing their costs and features. Additionally, we will explore more affordable and effective alternatives that can help you gain attention for […] The post Best Press Release Websites 2023: Top 20 Free and Paid appeared first on Prowly Magazine.
Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute. PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies. Out of all the tools at their disposal, one is absolutely vital: […] The post 5 steps for creating a PR calendar to streamline your strategies appeared first on Agility PR Solutions.
600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable? Read more in this post from Scott Hanson.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Toss-Across, Evel Knievel, Simon, Big Wheel – the most popular toys of the 1970s offer a trip down memory lane for many of us who were kids during this unique time. We probably didn’t think then that some children weren’t able to enjoy these common playthings because of certain physical limitations.
A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus – you’ll […] The post How to Write an Acquisition Press Release (Example & Template) appeared first on Prowly Magazine.
Every company, regardless of its size, is at risk of a data breach. Statista reports that during Q1 2023, more than six million data records were globally exposed through cyber attacks. An IBM study offers further cause for concern, stating that the average cost of a data breach worldwide in 2023 is $4.45 million—a 15 […] The post 6 steps companies can take to maximize damage control during a data breach appeared first on Agility PR Solutions.
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