Garrett Public Relations
FEBRUARY 12, 2020
Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no content marketing, social media or […].
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2020
For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story.
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Ronn Torossian
FEBRUARY 10, 2020
Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. But what is the best way to measure the results of these modern PR opportunities? The first thing to do is to integrate an effective influencer and digital marketing strategy. By leveraging social credibility and niche relevance […].
Flack's Revenge
FEBRUARY 12, 2020
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients. It’s a mistake to indiscriminately shoot them all down, as some are worth considering.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Sword and the Script
FEBRUARY 11, 2020
Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. It used to be that you’d put backlinks to your website in a press release, and then publish the press release over a wire service. A bunch of partner sites would syndicate those press releases – that’s the distribution you are buying – and many include the backlinks too.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
FEBRUARY 11, 2020
Public relations is an all-round career. Other than a college degree, the PR industry requires professionals to arm themselves with various skills to remain competitive. Thanks to the significant shifts and advancements that the industry has undergone in recent years, PR careerists and journalists can now access modern gadgets and social media platforms to unveil […].
Cision
FEBRUARY 12, 2020
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?
Ronn Torossian
FEBRUARY 14, 2020
With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest? There are a number of things helping Pinterest. One is Product […].
Onclusive
FEBRUARY 10, 2020
Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. This “panel based” approach to attribution uses third-party data from providers like Jumpshot to infer earned media exposure.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Prowly
FEBRUARY 12, 2020
Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.
Cision
FEBRUARY 13, 2020
Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.
5W PR
FEBRUARY 14, 2020
Margaritas may pair best with a tropical beach, or a summer soirée, but why should the drink be banished to only enjoy during warmer days? In fact, the middle of a cold long winter is when you need the pick-me-up a margarita can offer the most. Luckily, February 22 nd has become known as National Margarita Day which will give you the perfect excuse to indulge!
Agility PR Solutions
FEBRUARY 11, 2020
Inevitably at the start of each year, a list is published featuring the country’s most stressful jobs. Topping the list? Public relations executive. And PR pros are not alone. A 2019 Gallup poll revealed that a whopping 94 percent of all Americans feel workplace stress and, among them, those aged 30-49 feel the most anxiety of any age […]. The post PR mental health: 5 ways to start the new decade with less stress appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Prowly
FEBRUARY 13, 2020
It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” But what is news value really? The post What Makes the News? Two Sets of News Values Compared appeared first on Prowly Magazine.
Cision
FEBRUARY 13, 2020
There are many things to consider in a couples photo session. Here are a few tips for capturing the perfect shot.
PR for Anyone
FEBRUARY 14, 2020
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to give you a little stealth hack on how to find publications that will cover your industry. Look at your competitor’s websites and see what media logos they’re showing. So if they’re showing X number of magazines and […].
Agility PR Solutions
FEBRUARY 9, 2020
In 2009, people heard the phrase “TiK ToK” and thought of the debut single by Ke$ha. But if you ask a Gen Z’er today, when they hear “TikTok,” they think of a social media app to share and create videos. And like its predecessor, TikTok the app has become a global hit. The short-form video […]. The post 4 timely PR lessons from the rise of TikTok appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stephen Waddington
FEBRUARY 11, 2020
A new privacy tool provides insight into how your data is shared with Facebook. More than 400 apps and sites track my data. My mobile phone or device is listening to me is a common misconception of modern life. It’s an assertion that’s grown louder with the rise of virtual assistants such as Amazon’s Alexa, Apple’s Siri, and Google Home. In the last week I’ve been served ads on Facebook about places to visit after a discussion about a day out.
Cision
FEBRUARY 11, 2020
British VOGUE announces multiple role changes, Hearst UK re-works their Homes team, and Lara Kilner takes on a new role across Reach plc's magazine supplements.
The Stalwart Blog
FEBRUARY 11, 2020
Well, it’s official. The Coronavirus has reached panic proportions. It’s in part because it has now eclipsed the amount of those infected from the SARS virus. Here in San Diego we actually have a confirmed report of one person being affected. I’m fine by the way, thanks for asking. Here’s the thing. The pandemic will start to affect economies soon, and not just for the stock market.
Agility PR Solutions
FEBRUARY 13, 2020
Business owners—no matter how large or small the organization is—want to make sure they’re getting the name of their brand out to their potential customers. This is how a brand can grow: by presenting itself in front of the people who may wish to use their services or buy their products. If you’re in this […]. The post 4 ways PR markets your business to all your stakeholders appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
FEBRUARY 10, 2020
Every brand should have a story, and every customer of that brand should connect that product or service with that story. Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market. But what if that newcomer had a compelling story?
Cision
FEBRUARY 13, 2020
Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy.
PRSay
FEBRUARY 12, 2020
Isobel Parke, APR, Fellow PRSA, a longtime PRSA member and leader, died on Feb. 4. She was 93. Parke’s distinguished PRSA service included her role as secretary on the Board of Directors. In 1965, Parke joined the behavioral public relations and management consulting firm of Jackson Jackson & Wagner (JJ&W) in New Hampshire, where she provided invaluable counsel to clients in a wide variety of industries for more than five decades.
Agility PR Solutions
FEBRUARY 10, 2020
It’s no secret that women are the driving force when it comes to the global PR industry. After all, two-thirds of PR professionals on the planet are women. Yet, their male colleagues are the ones who sit in the comfy chairs and discuss corporate matters behind closed doors. Moreover, statistics show that women in other […]. The post Overcoming the shortage of women leaders in PR in 2020 appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Communications Conversations
FEBRUARY 10, 2020
Never a dull moment in the world of influencer marketing. Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). This should surprise no one. These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks.
Cision
FEBRUARY 13, 2020
Alexa Corse, Jim Christie, Caitlin McCabe new at The Journal, Evi Helibrunn joins Parents magazine, and more.
Muck Rack
FEBRUARY 13, 2020
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