Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? On leads? On sales? On votes? On donations? And on and on. I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decisio

Measurement 114

Measurement Communications Survey Web 114

Deirdre Breakenridge

MARCH 27, 2019

A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season. For all the anticipation of shocking storylines and complex character clashes, I’m also avidly awaiting the lessons the show offers on strategic communication.

Communications 374

Communications Publicity Employee International 374

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

Consumer 134

Consumer Branding Brand Television 134

ImPRessions - Crenshaw Communications

MARCH 28, 2019

In today’s B2B PR , good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers buy on an ongoing basis.

Meeting 168

Meeting B2B Technology Resources 168

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

MARCH 25, 2019

Cannabis has increasingly become a focal point of international attention. In the United States, nine states have legalized cannabis for recreational purposes, and another 30 have legalized it for medical use. For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […].

Branding 150

Branding Brand International Internal 150

The Resolution Blog

MARCH 29, 2019

Part 1?—?How Diageo Measures PESO We had the pleasure of catching up with James Alexander, the Head of Influence and Advocacy at global drinks business Diageo , on the PR Resolution Podcast to talk about multi-channel marketing and measuring results. James digs deep into standardising reporting processes, specific measurement tools, and how insights can be used to fuel future campaigns and budget decisions.

Marketing 120

Marketing Measurement Data Tools 120

Agility PR Solutions

MARCH 25, 2019

In a classic case of “evolve or perish,” the once red-hot practice of content marketing is starting to get a cold shoulder from some communicators. With less than 10 percent of marketers saying their content marketing is effective, it’s clear that businesses need to rethink their strategies in order to drive engagement and turn insights […].

Content Marketing 140

Content Marketing Strategy Marketing Communications 140

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. A big part of the reason I pursued this adjunct professor role was the opportunity to shape young minds. But, the truth is, young minds are kicking ass! And, they have been for a while now. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!).

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

MARCH 25, 2019

Anything written inside an organization should be treated as if it could quickly go public. Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents. There has, perhaps, never been a greater premium on the “propriety” aspect of “proprietary information.” So, what are the best ways to lessen the potential negative impacts of your internal communicat

Internal 156

Internal International Communications Employee 156

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

The Resolution Blog

MARCH 25, 2019

(& the Experts Have Their Say) Time is sacred for PRs. With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem?—?until now. Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker than ever before.

Tools 120

Tools Google Social Media Writing 120

Agility PR Solutions

MARCH 25, 2019

While “people problems” have traditionally been siloed under Human Resources departments, the Annual CEO Benchmarking Report 2019 from talent optimization platform The Predictive Index (PI) finds talent optimization challenges are actually keeping CEOs awake at night. “CEOs’ fixation on optimizing their talent makes sense—not just on an emotional level, but also on a financial level,” said Mike Zani, […].

Report 139

Report Financial Resources Trends 139

Steve Barrett on PR

MARCH 29, 2019

BCW is the latest PR agency to set out a new stall in a bid to differentiate itself in the market.

Agency 139

Agency Brand Branding Marketing 139

PRSay

MARCH 29, 2019

The decisions you make in your job are more valuable than the work you do. That’s the truth, even though your current work environment may not reflect it. I was sharing this idea with one of my longtime personal coaching clients, a self-confessed workaholic and perfectionist. One of his team members had just delivered a project that was “good but not great.

Pitching 143

Pitching Course Financial Media Relations 143

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR Insiders

MARCH 26, 2019

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic! But in fact, he was underwhelmed. “I don’t […].

Interviews 94

Interviews Journalism Media Publicity 94

Agility PR Solutions

MARCH 27, 2019

Gen Z is on track to outnumber millennials, and they’re poised to shake up the workforce and the economy. New research from CPC Strategy, now part of Elite SEM, finds that their values and motivations differ from millennials and other generations. So what can brands do to appeal to this up and coming generation? The firm […]. The post The future is female—so what motivates female Generation Z shoppers?

Strategy 138

Strategy Branding Brand Publicity 138

NewsWhip

MARCH 28, 2019

[…]. The post How influencer marketing made EA’s Apex Legends release a success appeared first on NewsWhip.

Marketing 114

Marketing Branding Brand Communications 114

Stuart Bruce

MARCH 28, 2019

One of the most frequent problems I hear from fellow public relations professionals is that their leaders fail to communicate effectively. I’ve identified some of … The post Top five reasons why leaders fail to communicate appeared first on Stuart Bruce.

Communications 90

Communications Publicity Corporate 90

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Prowly

MARCH 25, 2019

Today, millions of fans from around the world look favorably at the capital of Silesia. How did esports change the marketing of Katowice? The post Katowice: A City in Poland Became the World Esports Capital [Case Study] appeared first on Prowly Magazine.

Case Study 80

Case Study Study Marketing Publicity 80

Agility PR Solutions

MARCH 28, 2019

It’s nearly unanimous among small businesses—invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from business news and how-to website The Manifest. Ninety-five percent of small businesses are committed to spending more on digital marketing in 2019.

Small Business 129

Small Business Marketing Survey Social Media 129

NewsWhip

MARCH 27, 2019

[…]. The post The top publishers on Facebook in February 2019 appeared first on NewsWhip.

Facebook 122

Facebook Data Analytics Social Media 122

Communications Conversations

MARCH 26, 2019

“Who do you report up through?” It’s a question that’s been popping up a lot more lately–in conversations over coffee, in meetings and online. And, apparently, for good reason. According to one recent survey , in-house comms teams report up through at least EIGHT different departments, including–GULP–legal! (I don’t want to know the story behind that one).

Corporate 87

Corporate Report Social Media Media 87

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Brand24

MARCH 27, 2019

10 best social media marketing tools to bring your social media marketing tactics to a new level!

Social Media 120

Social Media Tools Marketing Media 120

Agility PR Solutions

MARCH 24, 2019

Research clearly shows that Generation Z will make up almost a quarter of the global workforce by 2020, making it the fastest-growing generation in the workforce. Gen Z workers have high expectations when it comes to earnings, promotions, and management opportunities, but still worry about making decisions, not being “good enough,” and their ability to repay […].

Employee 124

Employee Trends Publicity 124

Stephen Waddington

MARCH 25, 2019

Women, young people, and those who work part-time are most likely to work in roles that are at high risk of automation. The Office on National Statistics published a report today that estimates that 27% of marketing and public relations jobs are at risk from automation. Automation involves replacing tasks currently done by workers with technology, which could include algorithms and software.

Report 75

Report Marketing Software Education 75

Mindful Marketing

MARCH 23, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.” Most people understand that a business model based on bribery is wrong, but there’s another angle to this story that's relevant to each of us, as marketers of ourselves.

Branding 80

Branding Brand Education Sports 80

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

MARCH 25, 2019

We face a daily reality where online networking, for example, Instagram, Facebook and Twitter create a personalised and highly accessible stage where you can advertise your item and brand.Thanks to its sudden rise in use all over the world, Instagram is viewed as a vital platform to assist you with your business needs. As such, it’s imperative to grow your Instagram account as quickly as possible.

Instagram 74

Instagram Social Media Trends Advertising 74

Agility PR Solutions

MARCH 26, 2019

On February 25, 2019, the SEC sought a court order for Elon Musk to show cause on why he shouldn’t be held in contempt for violating a previous agreement with the Commission. Part of that previous agreement required Musk to comply with pre-approval procedures on tweets—this was before Musk tweeted any company information. Musk then […]. The post Death by social media—Elon Musk is showing us how it’s done appeared first on Agility PR Solutions.

Social Media 113

Social Media Media Company Analysis 113

Muck Rack

MARCH 25, 2019

6 questions with Lilit Marcus from CNN Travel

Travel 135

Travel 135