PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. Check them out here. Is this the year that Pride Month becomes an afterthought? I hope not: We all need Pride now more than ever. And we need it year-round, not just in one performative month when some people and organizations decide to pay attention.

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Onclusive

JUNE 6, 2024

See how media is influencing public opinion and generating conversations in our 2024 Election Media and Social Trend Analysis.

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Agility PR Solutions

JUNE 2, 2024

Sustainability isn’t a new word. Companies have been pursuing sustainability efforts for decades, with more emboldened efforts over the last 20 years. Unfortunately, with sustainability comes greenwashing—a term first coined in the 1980s that acknowledges the false and misleading claims companies make about their environmental impact. While neither sustainability nor greenwashing are new, brands still […] The post The planet is on fire and greenwashing won’t save it—real actions brands mu

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Steve Barrett on PR

JUNE 6, 2024

Some brands may be dialing back their support of the LGBTQ+ community in the febrile atmosphere of 2024, but PRWeek will not be one of them.

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Community Brand Branding Blogging 158

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Axia PR

JUNE 5, 2024

Avoid creating friction between you and journalists after a story goes live. Getting a positive story featuring your company in the news is always cause for celebration. Your company will likely want to thank the journalist for the article and see if you can keep pitching your company to that journalist. However, this can actually cause problems with your company’s relationship with that journalist.

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Agility PR Solutions

JUNE 3, 2024

Public relations professionals understand the delicate dance of managing a brand’s image. But when a crisis erupts, meticulously crafted plans can be thrown into disarray. Negative headlines erupt, public sentiment sours, and the pressure to respond mounts. In these turbulent waters, adaptability and flexibility become the life rafts of effective crisis communication.

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HMA Public Relations

JUNE 3, 2024

With her return to print journalism after eight years in audio, Kerry Fehr-Snyder, the editor of the Arizona Capitol Times and Yellow Sheet Report, is featured in this #MediaMonday update. Discover some of her favorite stories she has covered, what to expect from her publications, and much more in this blog post.

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Print Journalism Report Blogging 105

Prowly

JUNE 3, 2024

Navigating press release costs is a tricky task. Both writing and distribution highly influence the final quote, and there’s a lot of options to choose from. This article tries to answer the question: how much does a press release cost – and why? We’ll elaborate on: factors influencing press release costs press release distribution costs […] The post Press Release Costs for 2024: Comprehensive Guide appeared first on Prowly Blog.

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Bianchi Biz Blog

JUNE 6, 2024

For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. This year, as CAR has revitalized MBS to meet the industry’s changing needs, Bianchi PR asked CAR marketing executive Mark Garrison to give us a preview of the 2024 rendition.

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Automotive Industry Conference Energy 102

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

JUNE 5, 2024

A press release boilerplate is often viewed as just another box to tick—the last piece of the puzzle that few might pay attention to. After all, it’s placed at the end. However, dismissing the boilerplate as merely an afterthought could be a missed opportunity. Why? You’ll find out in this article. Let’s start at the […] The post How to craft an effective boilerplate for your press release appeared first on Agility PR Solutions.

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OnePitch

JUNE 4, 2024

Sarah Allard is a digital director at Conde Nast Traveller.

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Travel Media 94

Sword and the Script

JUNE 4, 2024

Note to readers: the monthly PR tech sum will get back on schedule next week. You are not your target audience. Multiple cognitive biases from a “ False Consensus ” to “Dunning-Kruger” demonstrate that’s easy to say and hard to follow (a solid but fast read on cognitive biases is The Choice Factory by Richard Shotten). Yet it’s important to remember because sometimes what sounds different to us, sounds the same to others.

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B2B Marketing Survey Software 88

Bianchi Biz Blog

JUNE 3, 2024

I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine. In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I also assist in copyediting our magazines and with event coverage depending on availability.

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Meeting Media Training Automotive 98

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Agility PR Solutions

JUNE 5, 2024

PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. This forces PR professionals to stay flexible and conduct constant research to stay ahead of the curve. Building winning global campaigns has become an art form—perfectly blending local tastes with worldwide trends. Hence, we intended this guide as […] The post How to leverage local PR tactics for global impact appeared first on Agility PR Solutions.

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OnePitch

JUNE 6, 2024

Anyone can tell a story. What we mean by that is, anyone can recount a tale of something that happened to them or someone they know. In PR, this is much the same. Many PR pros are tasked with “telling their client’s story” and go about this by pitching out an executive’s biography and accomplishment to a reporter with a CTA of “let me know if you want to talk to [NAME] for any upcoming coverage!”.

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HMA Public Relations

JUNE 6, 2024

Long-term business success is bolstered by public relations efforts, particularly through earned media. Discover the impact of earned media, its benefits for businesses, and how agencies like HMA can provide trusted guidance in this post from Justin Liggin.

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Media Agency Publicity 84

5W PR

JUNE 7, 2024

In the dynamic world of defense technology, innovation is the touchstone, and secrecy is the constant backdrop. This sector thrives in the high-stakes realm of complex ethics and public scrutiny, making public relations a crucial element in shaping its public perception and fostering trust among various stakeholders. Traversing this multifaceted landscape requires a specific set of skills.

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Publicity Government Crisis Communications Ethics 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

JUNE 4, 2024

What does stepping into the world of legal communications entail? It goes beyond a solid grasp of law—it requires the sync of legal craftsmanship with the creative strategies of public relations. PR stands as an influential skill, capable of building a robust reputation for a law firm, enhancing client relations, and adeptly managing crisis situations. […] The post Public relations in the legal sphere: Vital strategies and key challenges appeared first on Agility PR Solutions.

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Lauri Pehar Borsh

JUNE 1, 2024

In the ever-evolving landscape of modern marketing, one of the key components to success lies in mastering digital brand management strategies. From social media platforms to content creation, brands are constantly seeking innovative ways to engage with their audience and stand out in a crowded marketplace. But with the rapid pace of technological advancements, […] The post Digital Brand Management Strategies for Inbound Marketing Success appeared first on Laurie Pehar Borsh Digital PR.

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Strategy Brand Branding Marketing 78

The Hoyt Organization

JUNE 5, 2024

Mental health advocacy campaigns are crucial in educating the public, reducing stigma, and promoting access to professional help. These campaigns are especially useful today as mental health disorders are on the rise worldwide. However, despite this uptick in mental health disorders, mental health services are still stigmatized, leading to people shying away from seeking help.

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5W PR

JUNE 3, 2024

The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. Amid this digital joust, creating a niche and gaining brand visibility can resemble an uphill battle. However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and B2B tech PR.

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SEO B2B Engineering Leadership 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

JUNE 3, 2024

Almost every company deals with a crisis at some point in their years of operation. This often includes legal issues, too. Whether it’s litigation or non-compliance with certain business laws, legal challenges can take hold at any moment. The key is to always be prepared for such crises and know how to respond when they […] The post Crisis management: How to restore your company’s reputation after legal challenges appeared first on Agility PR Solutions.

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Culpwrit

JUNE 6, 2024

Throughout my career, I’ve been a news junkie. It didn’t take too long to realize how so much of what happens today relates to history. I often refer back to something I learned long ago from friend Bruce Weindruch, founder of The History Factory: “You have to understand the past if you’re planning for… Continue reading D-Day: A Debt We Can Never Forget The post D-Day: A Debt We Can Never Forget appeared first on Culpwrit.

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Axia PR

JUNE 1, 2024

OpenAI unveils new chat PR blunder: Starbucks blames customers Bumble blunders with anti-celibacy ad Social media updates to watch 60-second close: Reaching peaks and avoiding PR pitfalls

Social Media 71

Social Media Media 71

Institute for Public Relations

JUNE 4, 2024

This summary is provided by the IPR Organizational Communication Research Center based on the original study. An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times Dr. Linjuan Rita Men and colleagues explored CEO leadership communication during crises. Using an emerging framework of transparency, authenticity, empathy, and optimism … Continue reading How does Leadership Communication Impact Employee Trust during Crisis

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Leadership Employee Crisis Communications 69

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 2, 2024

Virtual influencers are an interesting emerging trend that isn’t just about entertaining people, it’s changing how marketing works. According to a survey conducted by The Influencer Marketing Factory, 58 percent of users follow at least one virtual influencer on social media platforms. These computer-generated characters act like real influencers for social media marketing.

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Strategy Brand Branding Marketing 113

PRSay

JUNE 6, 2024

“The percentage of consumers today who are looking to do business with organizations that support and believe the same things they do continues to grow,” Jon Goldberg said. Brands are under pressure to make statements on divisive social issues or be “lined up for public cancellation.” Goldberg, founder and chief reputation architect of Reputation Architects , a communications firm in Roseland, N.J., was the guest on May 30 for Strategies & Tactics Live , PRSA’s monthly livestream series on L

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Reputation Employee Analysis Strategy 68

Stern + Associates

JUNE 6, 2024

Research is vital to organizations and society. It ensures that decision-making is well-informed by accurate data and facts, rather than by hearsay or biased intuition. But there’s another thing about research: there’s a lot of it out there. So much, in fact, that data often gets lost in the ether. That’s why marketing your research is crucial to getting across to a wider audience.

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