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8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.
Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. But what I also did was create a new playlist on my YouTube Channel called Established to Known™.
Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Lloyd is the President and Narrative Lead of Curious Public. Hockey isn’t just important to Canada — hockey IS Canada. We Canadians play the game in our driveways in the summer and on frozen ponds in the winter. And while the game divides us into fierce, team-loving tribes, a love of the game also unites Canadians like nothing else. .
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me. If there is one important PR lesson learned from the disaster-rich crops […]. The post An important media-response aspect during a PR crisis is underused: Common sense appeared first on Agility PR Solutions.
The pandemic disrupted daily routines, stunned business operations and challenged our traditional approach to how we connect and collaborate with one another. As many companies transitioned to virtual work, event and conference organizers were forced to do the same. After initial cancellations, postponements and many trials, conference planners adapted to the digital landscape.
The pandemic disrupted daily routines, stunned business operations and challenged our traditional approach to how we connect and collaborate with one another. As many companies transitioned to virtual work, event and conference organizers were forced to do the same. After initial cancellations, postponements and many trials, conference planners adapted to the digital landscape.
A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. If you ask communicators and PR professionals why clients hire outside help, the majority will find consensus around one answer: execution, or in other words, an extra pair of hands. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ).
By Landis Communications Inc. President Sean Dowdall and Founder David Landis. What constitutes a functioning society? What role does the community play? How does that influence how we do business and interact with one another? And how can communications impact the results? These are questions that the ever-insightful artistic director Brenda Way publicly put forth at a recent 50+ anniversary fundraiser for ODC , San Francisco’s iconic modern dance company, theatre and school.
With the 2022 PRGN Asia Summit beginning this week in Singapore, we are sharing a blog post from Boh-Tiong Yap, chairman of PRGN member agency and host for the summit, Mileage Communications. Read more as he discusses the importance of integrity.
You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I have become more aware of how my own ADHD impacts my day-to-day life (thank you, TikTok!).
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Companies are struggling with social media marketing. Oh, you may not read headlines about this. You may not hear CMOs admitting this. But make no mistake about it, many are having a tough time. Many of the reasons are legit, too. Content shock is a real thing–so, so, so much content to compete with out there. Social teams are stretched thinner than ever before.
New research from digital global community ISACA shows significant gaps between what enterprises are doing now and what they should be doing to establish leadership and earn customer trust in the future digital ecosystem in the race toward digital transformation. The organization’s new State of Digital Trust 2022 report defines digital trust as the confidence […].
The age of the internet has permanently changed the landscape of public relations. Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry.
You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I have become more aware of how my own ADHD impacts my day-to-day life (thank you, TikTok!).
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
An inspiring trip to Chicago for PRWeek’s big annual conference showed business is committed to keeping purpose top of mind despite a challenging economy and detractors attacking “woke capitalism.”.
The travel industry is still alive and kicking, it’s just adjusted to accommodate the digital age. If you work in travel and tourism, you know how tough it can be to find and convert customers. You need the right marketing strategies to reach your audience and inspire them to take a trip. This post will […]. The post 4 marketing strategies for the travel industry appeared first on Agility PR Solutions.
A new Wadds Inc. tool supports business planning for creative agencies. The UK is heading into one of its most testing times in recent history. The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. The situation has been exacerbated by a change of political leadership and monarchy, global trade wars, and an impending recession.
8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, CoinTelegraph, and others tweet.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
October 2022 – Corporate Comms Strategies to Use in Unprecedented Situations. A slew of recent headlines has showcased a unique challenge for PR teams — how to approach bad publicity and what to say when there is no precedent to take. We’ll look at two examples, one bad and one good, of how to shape your communications strategy in unprecedented times.
Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. While most companies can benefit from PR distribution , some types of companies benefit more than others.
Before the weekend begins and you forget about Public Relations for two days (or at least try to), it’s Friday – and Fridays are for new #PRChats. This time we’ll dive into the similarities and differences between PR and marketing with the one and only Domenica D’Ottavio. While she’s tried both, she gathered up top […]. The post Prowly #PRChat with Domenica D’Ottavio, Associate Director of Digital PR at Journey Further appeared first on Prowly Magazine.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
OK, (regrettably) everyone recognizes the “spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. When that logo was introduced, the pandemic domino-effect took out the global supply chain. Toilet paper, disinfecting wipes, hand sanitizers, and […].
In this post, Rayna Burgett discusses the importance of having a focused brand identity, drawing insights from a Harvard University lecture held by the late fashion designer Virgil Abloh.
Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? If so, then here is some good news! Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customer
Today is the first day of the second generation of Wadds Inc. We’re relaunching the professional advisory firm as a family business. Wadds Inc. is transitioning to become a family business. It’s one of the original forms of regenerative business models. In practice that means operating the business to support our family, working with people that inspire us where we can make a difference and investing in projects in our communities aligned to our values.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Can your astrological sign be a predictor of your career path? Abbie Fink examines the parallels between communications and Libras in this birthday blog post. Read more!
On this week’s Pitches That Placed, we are highlighting a pitch that landed an exclusive in TechCrunch due to its relevance, flexibility, and explanation of company history. Let’s see more on why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: Exclusive offer: New transport-AR partnership announcement; brother and sister create blockchain-based “carpooling for packages” system after mom couldn’t get same-day delivery of critical medication.
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