Business Wire
JULY 1, 2024
Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.
PRSay
JULY 3, 2024
The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. “It’s the job of spokespeople to tell the best story about the companies they represent.
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Agility PR Solutions
JUNE 30, 2024
The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing?
Sword and the Script
JULY 2, 2024
Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. While the company is still technically operating – it’ll monitor bid opportunities – it’s a shell of its former self. Burrelles was founded in 1888. That’s 136 years ago and about 18 years before Ivy Lee would send the first-ever press release.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Steve Barrett on PR
JULY 3, 2024
Fresh off numerous Lions wins, the iconic agency CEO is confident ‘the market has moved toward PR firms.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stern + Associates
JULY 3, 2024
Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.
Axia PR
JULY 2, 2024
Understanding the optimal timing for pitches will help you pitch like a pro. Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit “send” can be just as important to your pitch's success.
Buzzstream
JULY 1, 2024
Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from five years ago. What has changed is the effectiveness of different link building strategies and tactics.
Agility PR Solutions
JULY 1, 2024
After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] The post 9 of 10 B2B marketing leaders report content budget increases—global study finds nearly half will spend $500,000 or more in 2024 appea
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Notified
JULY 1, 2024
Press releases play an important role in an effective public relations program. They provide a way for companies to get the word out about their latest news. Journalists also look to press releases as a trusted way to glean accurate information from the company itself, while other audiences (such as investors) view them as a credible source of information.
Culpwrit
JULY 1, 2024
By Jill O’Mahony Stewart Special events are wonderful. And a lot of work. Special events showcase your organization and provide networking opportunities for hosts and guests alike. Whether you are deep into your first job or your first internship, there’s a good chance you’ll be responsible for the organizing those name tags. As a… Continue reading What’s in a Name[tag]?
Stern + Associates
JULY 3, 2024
Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. Based on our work with global corporations, top consulting firms and individual experts, here are six interconnected ways we’ve seen successful thought leadership cultures thrive.
Agility PR Solutions
JULY 1, 2024
Did you know that 68 percent of consumers follow brands on social media? Imagine all those people scrolling through their feeds, looking for brands they can trust and connect with. But if your brand is already out there and hasn’t built that trust and authenticity yet, you’re missing out on many opportunities. Think about it: […] The post 5 tips to amplify your brand’s trust and authenticity on social media appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
NewsWhip
JULY 2, 2024
Our new view-only dashboards provide real-time insights that can be shared across your company. This new feature will boost your team’s ability to monitor, respond, and strategize effectively, keeping everyone up to date. Unlock insights across your organization with NewsWhip’s shareable dashboards Today, NewsWhip is introducing shareable View-Only Dashboards to the Spike platform.
5W PR
JULY 1, 2024
Panelists Anncy Rowe, Global CMO, StriVectin, Lauren Edelman, Global CMO, Victoria Beckham Beauty, Sochima Mbadugha, VP of Strategy & Business Ops, Topicals New York City’s emerging beauty scene was buzzing last week following Uplink Expo New York 2024, the first fully cross-functional industry trade show connecting all key components in the emerging beauty and wellness space.
Axia PR
JUNE 30, 2024
Targeting only 1-50 recipients per pitch can maximize your open and clickthrough rates. When it comes to media pitching, many PR pros wonder how many journalists they should email to get maximal engagement with their pitch. New data from an analysis of over 14 million pitches provides a clear answer: Pitching to a highly targeted list of 1-50 journalists yields significantly higher open and clickthrough rates than pitching to larger groups does.
Agility PR Solutions
JULY 1, 2024
Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the company organically. In this article, we’ll cover what employee marketing […] The post 10 ways to boost brand reputation through employee marketing appeared first on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Mindful Marketing
JUNE 29, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “Don’t make fun of the way others talk.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. Humorous ads can be interesting and effective, but is it okay for them to poke fun at the speech patterns of specific people groups?
HMA Public Relations
JULY 1, 2024
With Abbie Fink celebrating a milestone 31 years at HMA Public Relations, and the first as agency president, we are revisiting some of her insightful blog posts from over the years on public relations, communications, education, branding, community relations, networking, social media, and much more. Happy Anniversary, Abbie!
5W PR
JULY 3, 2024
The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. With notable speakers and thought leaders, the festival provided a platform for discussing emerging trends, innovative approaches, and the power of diverse perspectives in the creative industry.
Agility PR Solutions
JULY 1, 2024
As the curtains fell on another successful Cannes Lions International Festival of Creativity, the global advertising and marketing community left the French Riviera with a wealth of inspiration and insights. While many noteworthy themes and trends were discussed throughout the week, three areas stood out in particular: artificial intelligence (AI), sustainability, and PR lead campaigns. […] The post Cannes Lions 2024 in review: A communicator’s outlook on a big year for PR appeared first
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Medianet Australia
JULY 3, 2024
Today, Medianet is joined by Sean Slatter. Sean shares some key differences in the roles of Journalists from over a decade ago, as well as a glimpse into the career highlights of his role at IF Magazine thus far.
Axia PR
JULY 1, 2024
Boeing’s new CEO tackles massive perception problem Target embraces AI for all stores chainwide 60-second close: Shifting PR needs necessitate strategy
5W PR
JULY 3, 2024
The Summer Fancy Foods Show 2024 was a vibrant display of innovation, tradition, and conscious consumerism. Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors.
Agility PR Solutions
JUNE 30, 2024
Globally, business practices differ, and China is no exception. The nation’s economy has grown significantly in recent years, and it is now a prominent player in the world market. Therefore, for professionals and companies doing business in China, it is crucial to comprehend Chinese business and accounting practices, which rely heavily on marketing and public […] The post Global comms: Understanding China’s PR, marketing and accounting practices appeared first on Agility PR Sol
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Maxim Behar
JUNE 30, 2024
For some reason, no one likes to debate or argue before and after elections in Bulgaria. TV studios present us with some faceless "political scientists" (I use quotes because, to this day, there is no clear explanation of what these people are doing), even more faceless sociologists, and some whining political candidates here and there. But these are not debates.
Buzzstream
JULY 3, 2024
We know links work. Study after study has shown a high correlation between DA/DR, organic traffic, and ranking compared with the number of referring domains. We’ve even shown the spikes in organic traffic from link acquisition in our digital PR and SEO analysis. Given that, just forking over cash for backlinks to get value fast seems appealing, right?
5W PR
JULY 2, 2024
The quick rise of artificial intelligence (AI) use and the shifting media landscape might suggest a future devoid of human interaction. However, this couldn’t be further from the truth. In this dynamic environment, the need for the human touch becomes even more important. This is especially true when it comes to public relations. PR acts as a bridge, fostering understanding and connection between people and the often-complex worlds of media and AI.
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