Business Wire

NOVEMBER 29, 2021

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners. These events condense the product education journey, allowing visitors to learn as much as they can at one time.

Trade Shows 397

Trade Shows Blogging Education Publicity 397

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms.

Internal 323

Internal International How To Media 323

Ronn Torossian

DECEMBER 2, 2021

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand. Designs give products meaning and purpose. Design becomes an integral part of the narrative of a brand. For a […].

Branding 195

Branding Brand Consumer Strategy 195

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack.

How To 397

How To Media Software Analytics 397

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

NOVEMBER 29, 2021

Secure the budget you need to make the maximum impact for your PR efforts.

Strategy 335

Strategy 335

Ronn Torossian

NOVEMBER 29, 2021

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform […]. The post Leveraging Twitter in Marketing Strategies appeared first on.

Twitter 195

Twitter Strategy Marketing Social Media 195

Flack's Revenge

NOVEMBER 29, 2021

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. I also like the show because of its strong focus on PR. There’s lots of talk about optics, crises, and influencing the media, both directly, by messing with the editorial independence of Waystar’s own

Pitching 156

Pitching Conference Enterprise Course 156

Brand24

DECEMBER 1, 2021

In this article we will discuss what influencer marketing is, how to identify your next brand ambassador, and what tools you might need to work. The post What is Influencer Marketing? An Ultimate Guide by Brand24 first appeared on Brand24 Blog.

Marketing 193

Marketing Tools Blogging Brand 193

Steve Barrett on PR

DECEMBER 2, 2021

As the industrial behemoth prepares to split into three separate entities, it’s worth reflecting on the enormous amount of respected communications leaders who plied their trade at GE.

Training 179

Training Industry Communications Blogging 179

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

DECEMBER 1, 2021

There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them. Thankfully, there are many tools that brands can use to take their first […]. The post 7 common PR mistakes your brand needs to avoid appeared first on Agility PR Solutions.

Branding 170

Branding Brand Tools Company 170

Flack's Revenge

NOVEMBER 29, 2021

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. I also like the show because of its strong focus on PR. There’s lots of talk about optics, crises, and influencing the media, both directly, by messing with the editorial independence of Waystar’s own

Pitching 156

Pitching Conference Enterprise Course 156

PRSay

DECEMBER 3, 2021

At Greentarget PR, we value the work of journalists and appreciate the privilege to collaborate with them on stories that benefit society. We also recognize that their role has become even more essential over the past couple of years. The public needs credible information, guidance and clarity on emotional topics such as the spread of COVID-19, police brutality and the Black Lives Matter movement.

Journalism 157

Journalism Survey Ethics Report 157

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important. That might be the first and most impactful impression you make on a potential client or customer.

Interviews 130

Interviews Video Film Industry 130

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

NOVEMBER 30, 2021

The buyer’s journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will directly affect whether they convert and make a purchase or […]. The post The critical role of PR in supporting the sales funnel appeared first on Agility PR Solutions.

Company 164

Company Analysis Publicity 164

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Dealing with the consequences of cybercrime can cost a company up to USD 13 million (we’ll let that sink in). Aside from being costly, it also disrupts business and erodes trust – you would think twice before giving any personal data to an organization that has gone through public data breaches, right?

Software 135

Software Enterprise Data International 135

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 a

B2C 133

B2C Healthcare Training Agency 133

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe.

B2B 98

B2B Trade Shows Survey Study 98

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

DECEMBER 2, 2021

People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. Hackathons are events that bring together internal teams—sometimes with start-ups or outside talent to collaborate—and create new applications that are either consumer-facing or internally focused ways of automating intelligence […].

Examples 156

Examples Marketing International Internal 156

Shift Communications

NOVEMBER 30, 2021

By Reva Seth, Senior Advisor. It’s the season of company and team goal setting. Organizations across industries and stages are looking at what their 2022 growth targets will be, and the strategies for getting there. Enter brand narrative. Growth depends on the ability to get noticed — by customers, investors, partners and talent. In the competitive and crowded marketplace of 2022 and in a valuation and investment landscape shaped by economic, social and political change, a brand’s narrative stor

Branding 97

Branding Brand International Internal 97

Communications Conversations

DECEMBER 2, 2021

As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Because I think we’re on the precipice of a big shift.

Strategy 106

Strategy B2C B2B Resources 106

Culpwrit

DECEMBER 2, 2021

By Keala Bilbao Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career. Melody, the culprit behind the viral and media attention of Patti Labelle’s famous sweet potato pies, says maintaining her unique experiences and relationships helped her navigate her public relations career.

Viral 108

Viral Publicity Media Communications 108

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

NOVEMBER 29, 2021

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. New research from CX solutions firm Uberall reveals that while most buying journeys start online, consumers prefer to do business with brands and retailers that […].

Web 157

Web Local Consumer Branding 157

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value. Obliviousness is not without its costs. In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation.

Reputation 88

Reputation Crisis Government Corporate 88

5W PR

NOVEMBER 29, 2021

Key messages are an extremely important category of information that a company wants its target audience to hear, understand and remember. A key message articulates what a business does, why it does it, how it is different, and what value it brings to stakeholders. Key marketing messages should have certain traits, as enumerated below. Concise. Shorter attention spans and the increasing use of mobile devices have made it necessary to create messages that are concise.

Marketing 88

Marketing Insurance Insurance Mobile 88

PRSay

NOVEMBER 30, 2021

Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. We’d meet in May and discuss how to grow our PR agencies, build culture, retain clients, survive (and thrive) in agency ownership — and even discuss making that sought-after pivot later in life.

Agency 87

Agency Leadership Conference Groups 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

DECEMBER 1, 2021

Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling stories, and finding the right people to promote your brand. Furthermore, as more people continue relying […].

Digital PR 156

Digital PR Branding Brand Social Media 156

Muck Rack

NOVEMBER 30, 2021

Approaching media relations like a Hardy Boy: Get to know CannonDesign’s Chris Whitcomb

Media Relations 123

Media Relations Media 123

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Dealing with the consequences of cybercrime can cost a company up to USD 13 million (we’ll let that sink in). Aside from being costly, it also disrupts business and erodes trust – you would think twice before giving any personal data to an organization that has gone through public data breaches, right?

Software 78

Software Enterprise Data International 78