Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection in 2014 where she spearheaded the communication strategy for several high profile policies such as: house sharing ordinance (Airbnb); ridesh

Interviews 284

Interviews Radio Small Business Pitching 284

Deirdre Breakenridge

FEBRUARY 23, 2018

We’re headed into March and spring is almost here. In a few months, seniors will graduate and look forward to pursuing new opportunities in the workplace. What’s the best way to get noticed between now and then? Using social media to launch your personal brand and help you land your dream job. On Thursday, March 8th at 12:00 p.m. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career.

Branding 213

Branding Brand How To Social Media 213

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. Many companies operate in a crowded environment prone to fast changes and quick obsolescence.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Ronn Torossian

FEBRUARY 22, 2018

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing. There are so many factors that need to be considered for success, but timing is one of the most important.

Blogging 150

Blogging Agency Strategy Branding 150

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Flack's Revenge

FEBRUARY 20, 2018

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR. Does getting results from what some might call B.S. amount to a good day’s work?

Pitching 149

Pitching Trade Shows Software Agency 149

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2018

For any organization in initial conversations with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories. Every client has its list of questions, including very relevant ones and occasional eye-rollers. Here are some of the most common questions we get and our perspective on how helpful – or not – they are in making the best decision.

Agency 136

Agency Media Relations Resources International 136

Ronn Torossian

FEBRUARY 22, 2018

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there. You can get a basic kitchen timer in fun food shapes like a lemon or tomato usually for $10 or less. You can also get a very high-tech or even timer if you love gadgets.

Blogging 150

Blogging Publicity 150

Prowly

FEBRUARY 20, 2018

There are certain stories out there that would connect to the people all around the world. That no matter what culture, age or gender, it’s universal. These are little tricks by Matthew Luhn. The post How To Turn “Once Upon a Time” Into A Secret Storytelling Weapon For Your Business appeared first on Prowly Magazine.

Storytelling 143

Storytelling How To Content Marketing Marketing 143

PRSay

FEBRUARY 20, 2018

“ E. pluribus unum ” graces the back of the U.S. dollar and is Latin for “out of many, one.”. The phrase captures the original vision of our country, where the differences of the colonies created a greater whole. This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry.

Employee 129

Employee Groups Energy Resources 129

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Steve Barrett on PR

FEBRUARY 23, 2018

Integrity and trust must be the objectives of all modern enterprises - and the effective CCO is at the heart of achieving these elusive goals.

Enterprise 133

Enterprise Company 133

Ronn Torossian

FEBRUARY 20, 2018

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped. If you were a kid who begged your parents to take you to the movie, you likely laughed the way through Peter and his pals playing pranks on the annoying human characters in the film.

Film 150

Film Groups Blogging Crisis 150

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Hard to select just one, eh? Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!

Instagram 98

Instagram Crisis Local Privacy 98

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all. But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage.

Sports 94

Sports Communications Viral Fashion 94

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Presspage

FEBRUARY 20, 2018

4. The Shepherd Center. Even though the work that is being done at the Shepherd Center can sometimes remind us of the fact that miracles do exist, it is not everyday that a hospital specializing in brain and spinal cord injuries, gets the opportunity to make the evening news or the morning headlines. Atlanta-based Shepherd Center has used its hybrid content strategy effectively, attracting attention of news media and the general public alike. 5.

Healthcare 89

Healthcare Branding Brand System 89

5W PR

FEBRUARY 21, 2018

Joining the 5W team a year and a half ago, I never could have anticipated the growth and opportunities that would come my way as I stepped foot into the buzzing offices on my first day. Leading the Recruitment team means I get an up-close and personal view of our staff on a daily basis and it’s truly been one of the most rewarding experiences of my career.

Publicity 79

Publicity Creativity Employee Industry 79

Communications Conversations

FEBRUARY 20, 2018

Two weeks ago, the eyes of the world were on Minneapolis during Super Bowl week. And, among other things (including a fantastic game), that meant brand activations. At parties. At Mall of America. And, at Super Bowl LIVE in downtown Minneapolis. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week.

Social Media 76

Social Media Media Video Facebook 76

Ishmael's Corner

FEBRUARY 22, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every person in a consultancy — and not just a PR agency … could be any type of professional services firm — has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture.

Agency 71

Agency Storytelling Communications Publicity 71

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Presspage

FEBRUARY 23, 2018

The company’s history dates back to 1889, when the Michelin brothers ran a rubber factory in Clermont-Ferrand in France. Historical records speak of a cyclist entering their shop to repair -what is now called- a tubular tyre. As tubulars are glued to the rim, it took the brothers over three hours to remove and repair the tyre, which then needed to dry overnight.

Automotive 88

Automotive Engineering Advertising Advertising 88

PR in High Definition

FEBRUARY 20, 2018

Already failed your New Year’s Resolutions? Back to munching on the chocolate, crisps or having that cheeky 6pm G&T? Luckily (or unluckily) Lent poses another opportunity when we can all try to give something up. So what bad marketing habit should we be trying to give up? I’m sure there are quite a few that spring to mind, but there is still one bad habit that many are still guilty of – guessing.

Marketing 69

Marketing Analytics Data Creativity 69

Sword and the Script

FEBRUARY 17, 2018

“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement. On one hand, the marketing landscape is changing at an increasingly faster rate, and it’s a genuine challenge to keep up. On the other hand, marketing is one of the few things in business that everyone experiences in their daily lives, and so are quick to assume they are

Data 63

Data Technology Fashion Interviews 63

HMA Public Relations

FEBRUARY 22, 2018

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations. The post Frequently Asked Questions about Public Relations appeared first on HMA Public Relations.

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Publicity Journalism Local Media Relations 73

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Beyond PR

FEBRUARY 22, 2018

A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9 percent turnover whereas others with low company cultures have 48.4 percent. But what does it mean to have company culture?

Company 70

Company How To Employee Resources 70

Mark My Words

FEBRUARY 23, 2018

Are they, aren’t they? Will they, won¹t they separate? Forget the TV soaps. This week has been all about the Cheryl and Liam. Earlier in the week the Sun¹s showbiz guru Dan Wootton broke the story that the showbiz couple were about to split. According to his scoop, the dynamic duo were struggling to keep their relationship afloat. His breaking news caused an avalanche of Twitter and social media commentary as the veracity of the leak was debated.

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Course Energy YouTube System 60

Sword and the Script

FEBRUARY 20, 2018

I’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me.

Technology 61

Technology Marketing Retail Interviews 61

Axia PR

FEBRUARY 19, 2018

Don’t waste the media’s time with non-newsworthy details. There’s a difference between internal news that you share with your employees and your company’s board of directors and external news that’s worthy to share outside the walls of your company. As a public relations firm, we work hard to educate our clients about what news they should share with the media.

Education 63

Education Employee Pitching International 63

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

FEBRUARY 20, 2018

Recently, I sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely

Strategy 69

Strategy Analysis Technology Measurement 69

Buzzstream

FEBRUARY 21, 2018

Here at Siege Media , link building is one of our main strategies for helping clients gain traffic not only to specific content, but to their website as a whole. Google has written and tweeted about the importance of generating inbound links to your website. It helps drive referral traffic to your site and more importantly, it helps tell Google that your site is valued, raising your Domain Authority.

Media 54

Media Google Pitching Agency 54

PR in High Definition

FEBRUARY 20, 2018

They say that the secret of success is 1% inspiration and 99% perspiration – and that’s certainly true for any one campaign – but when you’re facing a new financial year and taking a more strategic view, you can’t keep sweating the same propositions over and over, expecting to achieve great results. This is particularly tough in the marketing world where it might feel like the industry moves fast, but new developments and channels can be relatively few and far between.

Communications 54

Communications Marketing Financial Fashion 54