Deirdre Breakenridge

FEBRUARY 12, 2018

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. Not arrogance as a high opinion of one’s ability, but a particularly pernicious form of arrogance: a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. We saw ample evidence of this kind of arrogance in the past year, in business, in entertainment, in politics, and in other walks of life.

Leadership 305

Leadership Crisis Management Crisis Groups 305

Deirdre Breakenridge

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner. Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if you can’t change your voice, you can always improve your technique.

Engineering 383

Engineering Hotels System Television 383

Axia PR

OCTOBER 15, 2018

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Reputation 275

Reputation Social Media Tools Company 275

PRSay

SEPTEMBER 18, 2018

A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions. According to Michael Josephson, founder and president of the Joseph & Edna Josephson Institute of Ethics , one of the central pieces of teaching children about ethics is that “parents need to have a focused notion of what values are important to the family.

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Ethics Comparison Privacy System 266

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to.

Strategy 276

Strategy How To Media Infographics 276

Business Wire

NOVEMBER 2, 2018

Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology.

Journalism 290

Journalism Technology Industry Media Relations 290

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. She won an Emmy in 2008 as a Field Producer at CBS 2 News Chicago and then became spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection in 2014 where she spearheaded the communication strategy for several high profile policies such as: house sharing ordinance (Airbnb); ridesh

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Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s get the bad news out of the way first.

Banking 257

Banking Facebook Reputation Crisis 257

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? The truth comes down to misinformation. There are a number of myths about public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences.

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

JULY 25, 2018

[link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. The sites which just always seem to be at the top of page one aren’t there by accident. There’s an extensive science behind it. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site.

SEO 211

SEO Tools Engineering Google 211

Deirdre Breakenridge

NOVEMBER 27, 2018

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching. I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. And your followers’ choice to follow you…or not.

Leadership 380

Leadership Energy Training LinkedIn 380

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. These five tools can do just that. A digital newsroom. There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Ma

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Tools Analytics Google Measurement 207

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Prowly

SEPTEMBER 12, 2018

Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities. The post Digital PR and SEO: The Power Team for Today’s PR Initiatives appeared first on Prowly Magazine.

SEO 199

SEO Digital PR Consumer Branding 199

Cision

JANUARY 10, 2018

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year?

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Brand Branding Web Content Marketing 254

Ronn Torossian

MARCH 28, 2018

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

How To 252

How To Brand Branding Energy 252

Business Wire

NOVEMBER 14, 2018

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide. In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging

Technology 265

Technology Trends Consumer Industry 265

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.

Publicity 256

Publicity Brand Branding Storytelling 256

Melissa Agnes

NOVEMBER 27, 2018

Each month I answer questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked me some core questions that pertain to crisis management and crisis readiness, such as: “What is crisis management and what does it mean to be a crisis management professional?” “What are some of the most common mistakes organizations make in the midst of crises and issues?

Crisis Management 187

Crisis Management Crisis Privacy YouTube 187

Flack's Revenge

JULY 11, 2018

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula. The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus.

Insurance 204

Insurance Insurance Advertising Advertising 204

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? Or even just making people feel good about who they work for? It’s time to start thinking how to amplify your coverage.

Retail 169

Retail Internal International Twitter 169

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth.

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Twitter Social Media Conference Community 347

The Proactive Report

DECEMBER 4, 2018

It’s that time of year again. We’re approaching the end of 2018 and businesses are looking ahead to the New Year. Many of you are already in the throes of planning. Keep these three important trends in mind while you work on how to improve your results next year. The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Prowly

DECEMBER 29, 2018

Trends 2019—is there anything to worry about? I’m pretty sure you’ve all read a bunch of texts on this topic already. Better focus on growing your skills—the ones XY are sharing with us will help you get ready to face the pace of change in PR and strut your stuff not only professionally, but also in the private area. The post PR and Marketing: The Skills Experts Wish to Succeed in 2019 appeared first on Prowly Magazine.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 225

Communications Marketing Radio Airlines 225

Ronn Torossian

JULY 8, 2018

You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media. Accept They Have Deadlines.

Media 247

Media Report Blogging Branding 247

Business Wire

NOVEMBER 15, 2018

It’s my favorite time of the year! We are at the point when press release goals move swiftly from awareness to purchase or donation. It is the time when products, events, guides and wrap-ups become lead stories.

Marketing 258

Marketing Publicity 258