Business Wire
OCTOBER 26, 2023
As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?
The Resolution Blog
SEPTEMBER 8, 2023
The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise. And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […] The post How to tell your coverage success story and help secure your PR budget appeared first on PR Resolution — by CoverageBook.
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Ronn Torossian
OCTOBER 15, 2023
Effective communication and positive brand perception are crucial for success in the business world. Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success. Reputation building and management A good reputation is crucial for organizational success.
ImPRessions - Crenshaw Communications
OCTOBER 4, 2023
In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Resolution Blog
SEPTEMBER 7, 2023
How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 10, 2023
While Artificial Intelligence (AI) is not new, Generative Artificial Intelligence like ChatGPT is a new offshoot of AI that has captured the imagination of the world. The buzz has been relentless – both for good and bad. Since its launch, the popular chatbot surpassed 100 million monthly active users in less than two months. The PR world, among other industries, is still absorbing its impact.
The Resolution Blog
SEPTEMBER 15, 2023
In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shares some of the strategies and tactics that underpin their communications work. She provides valuable insights into how the charity has built its reputation as a trusted spokesperson for childcare-related issues through media commentary.
ImPRessions - Crenshaw Communications
OCTOBER 31, 2023
As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in use as of 2023, and the number will reach 8.4 billion by 2024.
Business Wire
DECEMBER 7, 2023
Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Flack's Revenge
MARCH 13, 2023
In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying). The buzz has been deafening and sparked a race to incorporate LLMs and generative AI in commercial solutions. This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry.
PR for Anyone
SEPTEMBER 20, 2023
Money conversations make a lot of people feel uneasy, but it’s definitely a conversation that needs to be had with aging parents. Estate planning with aging parents is best done in advance. Take it from someone who had to learn the hard way. As the caregiver for her parents, Kay Bransford was tasked with getting their finances in order. Although they thought they were prepared, when it came down to it, they weren’t and the task after they passed away was more challenging than it needed to be!
Garrett Public Relations
DECEMBER 7, 2023
As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% last spring (based on the fall 2023 CMO … 24 Marketing and PR Experts Share Insightful Advice for 2024 Read More » The post 24 Marketing and PR Experts Share Insightful Advice for 2024 appeared first on Garrett Public Relations.
Agility PR Solutions
SEPTEMBER 13, 2023
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
MAY 2, 2023
For college seniors, graduation day is approaching this spring. Preparing to enter the workplace can be stressful, especially when trying to find the right organization and opportunity. As a senior PR student at Appalachian State University in Boone, N.C., I have been hunting for the perfect job. This year’s graduates are trying to present the best versions of themselves while searching for the right workplace.
Sword and the Script
APRIL 4, 2023
Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.” Panelists included Zach Cutler , Co-Founder, CEO & Chairman at Propel; Tressa Robbins , Vice President of Customer Onboarding, Burrelles; and Yours truly.
Prowly
JANUARY 5, 2023
The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged. Read on to […]. The post PR Pros Share Top 2023 PR Trends (And What to Leave in 2022) appeared first on Prowly Magazine.
Communications Conversations
FEBRUARY 23, 2023
Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. A couple things to point out as you watch the video or review the deck. First, I am NOT a trend expert.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Reputation Us
OCTOBER 16, 2023
When individuals or companies overly promote themselves without credible evidence to back up their claims, it can erode trust. Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid
ImPRessions - Crenshaw Communications
OCTOBER 23, 2023
“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising fast, but it’s better known in marketing circles than in the PR business.
Business Wire
JANUARY 19, 2023
Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.
Stuart Bruce
NOVEMBER 12, 2023
The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so … © Stuart Bruce - AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
JANUARY 1, 2023
One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis. Mistakes in corporate social responsibility strategies can end up damaging or completely destroying the reputation of a business, which is why it’s important for co
Garrett Public Relations
JANUARY 29, 2023
As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks. For me, one of the biggest issues was not having anyone to commiserate … 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 Read More » The post 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 appeared first on Garrett Public Relations.
Agility PR Solutions
SEPTEMBER 20, 2023
It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats. New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the diverse methods hackers are now employing to breach systems, steal sensitive information and automate complex […] The post ChatGPT scams are increasing exponentially: How to avoid them appeared first on Agility PR Solutions.
PRSay
DECEMBER 7, 2023
As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests. Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.
Prowly
FEBRUARY 13, 2023
Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […] The post 7 Ways to Ruin Your PR Relationship with a Journalist appeared first on Prowly Magazine.
Stern + Associates
NOVEMBER 13, 2023
As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But the way executives communicate and the channels they use are always evolving.
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