Deirdre Breakenridge

OCTOBER 6, 2014

'Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.” I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same. My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain.

Radio 416

Radio Social Media Community Media 416

Onclusive

DECEMBER 4, 2014

'Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the … Continued.

Journalism 393

Journalism Trends Tools Industry 393

Ronn Torossian

OCTOBER 6, 2014

'You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [.]. The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Writing 355

Writing Agency Blogging Communications 355

ReimaginePR

DECEMBER 8, 2014

'So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

Storytelling 323

Storytelling Training Resources Branding 323

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Internal

The Proactive Report

DECEMBER 9, 2014

'Download the PDF of the Social Media Strategy Template here. [link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013.

Social Media 279

Social Media Strategy Pinterest Media 279

Rock the Status Quo

AUGUST 15, 2014

'The Robin Williams suicide hit me hard. Very hard. I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years – trying not to lose them when their pain became unbearable. Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue.

Pitching 272

Pitching Viral Interviews Education 272

Flack's Revenge

SEPTEMBER 3, 2014

'When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). The straw that broke the camel’s back was an article in the NY Times , by Robert Moore, CEO of RJMetrics (which my friend Judy Gombita shared).

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Skype Pinterest Agency Social Media 266

Polaris

DECEMBER 14, 2014

'One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. I guess my parents knew best and I didn’t get the pony. Yet Christmas was never disappointing at our house.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR Job Coach

MAY 28, 2014

'From time to time the PR Job Coach invites guest posts from colleagues on related career management topics. This guest post come from Tori R. Terhune and Betsy A. Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap! As a young professional in the workplace, it can be difficult to know how best to deal with all the different personalities surrounding you.

How To 215

How To Groups Engineering Conference 215

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR Matters

JULY 31, 2014

'We’re all swamped. Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. But are we using it in the best way we could? That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which

Twitter 178

Twitter Guidelines Infographics Social Media 178

Deirdre Breakenridge

DECEMBER 5, 2014

'New hashtags are surfacing every day. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags.

Engineering 413

Engineering Pinterest Social Media Radio 413

Onclusive

DECEMBER 11, 2014

'With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued.

Education 392

Education Trends Tools Industry 392

Ronn Torossian

OCTOBER 13, 2014

'In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Google 339

Google Social Media Blogging Branding 339

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

ReimaginePR

NOVEMBER 13, 2014

'Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it. They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories fro

Branding 306

Branding Brand Storytelling Resources 306

The Proactive Report

JUNE 7, 2014

'It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded. So reaching these fans is gets harder and harder – a brand’s organic content is being seen by only a few percent of their fans.

Facebook 262

Facebook Training Analysis Community 262

Melissa Agnes

MARCH 13, 2014

'By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time. So how is Malaysia Airlines handling this crisis?

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Rock the Status Quo

AUGUST 11, 2014

'Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest

How To 242

How To Survey Resources Social Media 242

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Brand

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Farhad Manjoo wrote an article in the NY Times about the state and decline of banner ads. It is a good read about unintended consequences, and how the banner came to not only dominate online ads but also set the stage for other unfortunate web things.

Advertising 235

Advertising Advertising Branding Brand 235

Polaris

NOVEMBER 25, 2014

'If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.

B2C 242

B2C Strategy B2B Marketing 242

PR Job Coach

JUNE 12, 2014

'Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened. Your life is self-fulfilling because all aspects are generally working together to make you high performing and personally and professionally satisfied with your career and life. In my coaching practice I see this phenomena from time to time.

How To 197

How To Apparel Tourism Interviews 197

Shift Communications

OCTOBER 20, 2014

'If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release. What do they want you to read? Designed by Sarah Muscarella. If you need an acid test for compelling content, show it to a literate child at bedtime.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

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Crisis Management

Deirdre Breakenridge

DECEMBER 24, 2014

'I met John Muscarello, founder of Endless Job Offers , a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog.

Interviews 410

Interviews LinkedIn Groups Meeting 410

Onclusive

NOVEMBER 3, 2014

'There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued.

Analytics 384

Analytics Measurement Interviews Social Media 384

Ronn Torossian

NOVEMBER 4, 2014

'Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric. The post What the Electric Golf can teach you about Innovation appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Blogging 326

Blogging Branding Brand Publicity 326

Deirdre Breakenridge

NOVEMBER 19, 2014

'On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media, our initiative helps women to gain valuable media skills.

Radio 406

Radio Education Interviews Community 406

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Deirdre Breakenridge

JULY 23, 2014

'This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if y

Interviews 402

Interviews Meeting Exercises Social Media 402

Deirdre Breakenridge

NOVEMBER 11, 2014

'A Guest Post By Rebecca DeLuca. On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Deirdre Breakenridge

SEPTEMBER 3, 2014

'It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. 1.

Communications 383

Communications Tools Google Resources 383