Deirdre Breakenridge

OCTOBER 6, 2014

'Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.” I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same. My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain.

Radio 416

Radio Social Media Community Media 416

Onclusive

DECEMBER 4, 2014

'Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the … Continued.

Journalism 393

Journalism Trends Tools Industry 393

Ronn Torossian

OCTOBER 6, 2014

'You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [.]. The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.

Writing 355

Writing Agency Blogging Communications 355

ReimaginePR

DECEMBER 8, 2014

'So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

Storytelling 323

Storytelling Training Resources Branding 323

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Internal

The Proactive Report

DECEMBER 9, 2014

'Download the PDF of the Social Media Strategy Template here. [link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013.

Social Media 279

Social Media Strategy Pinterest Media 279

Rock the Status Quo

AUGUST 15, 2014

'The Robin Williams suicide hit me hard. Very hard. I’ve had decades of exposure to depression, addiction and mental illness with friends and loved ones, spending agonized months – years – trying not to lose them when their pain became unbearable. Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue.

Pitching 272

Pitching Viral Interviews Education 272

Polaris

DECEMBER 14, 2014

'One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. I guess my parents knew best and I didn’t get the pony. Yet Christmas was never disappointing at our house.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Shift Communications

OCTOBER 20, 2014

'If you’ve ever had the opportunity, try to recall the last time you tucked in a child at bedtime. You were probably asked to have the lights put a certain way. Perhaps you were asked for a drink of water. You were almost certainly not asked to read them a press release. What do they want you to read? Designed by Sarah Muscarella. If you need an acid test for compelling content, show it to a literate child at bedtime.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Communications Conversations

OCTOBER 21, 2014

'There’s a Starbucks that’s less than a mile from my house. To say I visit it frequently is probably an understatement. The baristas know me and my drinks by name. It’s sad, really. I’m usually visiting this Starbucks during the morning rush. During that time, the line can extend out the door (side rant: Only in Minnesota). Point is: there’s usually a long line.

Trends 167

Trends Training Technology Instagram 167

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ishmael's Corner

AUGUST 24, 2014

'As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search , Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Deirdre Breakenridge

DECEMBER 5, 2014

'New hashtags are surfacing every day. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags.

Engineering 413

Engineering Pinterest Social Media Radio 413

Onclusive

DECEMBER 11, 2014

'With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued.

Education 392

Education Trends Tools Industry 392

Stuart Bruce

JUNE 24, 2014

'Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR.

Social Media 158

Social Media Media Training Media Training 158

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

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Pitching

ReimaginePR

NOVEMBER 13, 2014

'Nothing can hold back people determined to make a difference through the power of story. The United Way of Greater Portland gets it. They understand the importance of using great storytelling to perfectly and seamlessly match up with their mission of bringing individuals and organizations together to advance the common good. They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories fro

Branding 306

Branding Brand Storytelling Resources 306

The Proactive Report

JUNE 7, 2014

'It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans’ newsfeed gets too crowded. So reaching these fans is gets harder and harder – a brand’s organic content is being seen by only a few percent of their fans.

Facebook 262

Facebook Training Analysis Community 262

Melissa Agnes

MARCH 13, 2014

'By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time. So how is Malaysia Airlines handling this crisis?

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Rock the Status Quo

AUGUST 11, 2014

'Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest

How To 242

How To Survey Resources Social Media 242

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Brand

Polaris

NOVEMBER 25, 2014

'If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle.

B2C 242

B2C Strategy B2B Marketing 242

Shift Communications

SEPTEMBER 15, 2014

'Photo Credit: Benny Mazur. As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Imagine that there were two grandparents and a grand-daughter named Mary that made and sold apple pie at a roadside stand.

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Communications Conversations

NOVEMBER 24, 2014

'Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client.

Case Study 166

Case Study Strategy Study Hotels 166

Ishmael's Corner

NOVEMBER 30, 2014

'After 600+ posts, I feel that I’ve honed my voice. Of course, that doesn’t mean that every post hits the mark (or even gets horse-shoe close). Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. As far as what constitutes the “best,” it’s a mashup of my subjective grade and number of views.

Storytelling 157

Storytelling Journalism Media Training Video 157

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Crisis Management

Deirdre Breakenridge

DECEMBER 24, 2014

'I met John Muscarello, founder of Endless Job Offers , a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog.

Interviews 410

Interviews LinkedIn Groups Meeting 410

Onclusive

NOVEMBER 3, 2014

'There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions … Continued.

Analytics 384

Analytics Measurement Interviews Social Media 384

Reputation Us

AUGUST 5, 2014

'The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Social Media 156

Social Media B2C Media Print 156

Stuart Bruce

SEPTEMBER 30, 2014

'‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications. Jon Sellors, RSA Group, UK head of media relations.

Social Media 150

Social Media Twitter Radio Sports 150

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

MaccaPR

SEPTEMBER 16, 2014

'The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. While it saddens me that any profession places a special emphasis for just 30 days on a code of conduct, the PRSA’s declaration does offer an irresistible opportunity to focus on a single word: "Spin.".

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Melissa Agnes

MAY 22, 2014

'Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice. When it comes to your organization’s issues management, equipping your frontline with a response flow chart is essential. A good response flow chart will: Provide your team with a visual reference to help them assess any given situation.

Crisis Management 273

Crisis Management Crisis Infographics Guidelines 273

Rock the Status Quo

OCTOBER 16, 2014

'“ Mom, come get me from school. I’m freaking out and nauseous. ” “ Mom, I can’t get out of the car. I JUST CAN’T DO THIS. I can’t breathe! I think I’m going to pass out! ” “ It’s happening again, Mom, I hate this! I don’t understand why this is happening to me. ” Teenagers have a difficult path getting to adulthood and when you throw panic attacks into the mix, that path becomes far MORE difficult.

Interviews 239

Interviews Television Exercises Training 239