Deirdre Breakenridge
OCTOBER 5, 2015
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
Onclusive
APRIL 6, 2015
'When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued.
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Ronn Torossian
MARCH 9, 2015
'One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts. Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Cision
NOVEMBER 11, 2015
When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact on the top of the funnel cannot be denied, this association does not fully encapsulate the impact PR has throughout the buyer’s journey in today’s digitally-driven landscape. The most critical ingredient in virtually every sales funnel is content , which is something PR produces and owns in droves.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ReimaginePR
APRIL 4, 2015
'We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong. Christmas + ice storm: It was just before Christmas and we were on the third day of the great Toronto power outage and ice storm.We were bundled in coats and under blankets, camping in our living room near the fireplace.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
MARCH 10, 2015
'I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.
Deirdre Breakenridge
JUNE 10, 2015
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.
Onclusive
JUNE 17, 2015
Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.
Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Onclusive
OCTOBER 13, 2015
I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […].
Onclusive
AUGUST 24, 2015
Ever have one of those late afternoons where you stop to take a breath and realize your desk has become a complete disaster area in the past week? Yeah, that was me last Friday around 5:50pm. Since most everyone else had left for the weekend, I decided to take advantage of the peace and quiet […].
Onclusive
APRIL 1, 2015
'Company Institutes Mandatory “CSO” Position For All In an effort to fight for one of the most controversial equality issues of modern day tech culture, Title Equality, technology company AirPR has announced it will change all employee titles to CSO. … Continued.
Onclusive
JANUARY 14, 2015
'Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. The topic? Why, PRTech of course. Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll … Continued.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Deirdre Breakenridge
AUGUST 5, 2015
Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.
Deirdre Breakenridge
SEPTEMBER 14, 2015
A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft.
Onclusive
OCTOBER 6, 2015
Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. (You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].
Deirdre Breakenridge
OCTOBER 20, 2015
A Guest Post By Ai Zhang, Professor, Stockton University. “To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Onclusive
SEPTEMBER 28, 2015
In PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […].
Onclusive
JULY 13, 2015
Raise your hand if you’ve ever done one (or all) of the following: 1) Paced back and forth in front of the telephone, waiting for it to ring (remember land lines?) 2) Starred down your iPhone, willing that text notification to pop-up 3) Incessantly refreshed your email hoping to see Inbox (1) Follow-up question, did […].
Onclusive
MAY 5, 2015
When you’re a busy entrepreneur, there’s nothing worse than having your time wasted. A lot of frustration can occur as a result of others’ carelessness and disregard for your busy schedule and crowded inbox. Many sales and marketing professionals continually … Continued.
Ronn Torossian
JANUARY 5, 2015
'These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. The post Where is the PR Industry Heading in 2015? appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Deirdre Breakenridge
JANUARY 20, 2015
'Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it.
Deirdre Breakenridge
NOVEMBER 6, 2015
A Guest Post By Shonali Burke, Social PR Strategist, Trainer and Teacher. You know you’re a superhero if … You understand the importance of smart listening. In this digital age, everyone has the potential to be a publisher… which means there’s a lot of noise out there as they “contribute to the conversation.” And we PR pros are just as likely to do this as anyone else.
Deirdre Breakenridge
NOVEMBER 8, 2015
A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. Berst, Producer, Co-Writer. A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. A production is always looking for money to keep it moving forward. When feature documentary Pioneers in Skirts needed to raise the funds to finish production of the film, and begin the efforts of transitioning into post-production, the producers lau
Onclusive
JUNE 10, 2015
It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits… three little pigs…three sheets to the wind…ok, maybe not … Continued.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Deirdre Breakenridge
JULY 30, 2015
I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is one of the best ways to get through my own writer’s block (yes, it happens to everyone), while you lose yourself in a great story along the way. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers , How Ballroom Dancing Made Me a Happier Woman,
Onclusive
JANUARY 6, 2015
'One of my favorite go-to phrases in PR consultant-land was always: “You can’t put lipstick on a pig.” Translation: “Hey, listen buddy, if you have a crappy product, a less than stellar website, and missed the market trend by more … Continued.
Onclusive
SEPTEMBER 17, 2015
When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […].
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