Deirdre Breakenridge
OCTOBER 5, 2015
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
Onclusive
APRIL 6, 2015
'When you’re a part of young company, ‘the grind’ shifts from doing the same thing day in and day out to constantly being asked to do a different (and often seemingly impossible) things day in and day out. As those … Continued.
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Cision
NOVEMBER 11, 2015
When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact on the top of the funnel cannot be denied, this association does not fully encapsulate the impact PR has throughout the buyer’s journey in today’s digitally-driven landscape. The most critical ingredient in virtually every sales funnel is content , which is something PR produces and owns in droves.
ReimaginePR
APRIL 4, 2015
'We had a fire: . We didn’t talk too much about it or post it on social media sites. Too many people we love have lost children, so to boo-hoo about stuff seemed somehow wrong. Christmas + ice storm: It was just before Christmas and we were on the third day of the great Toronto power outage and ice storm.We were bundled in coats and under blankets, camping in our living room near the fireplace.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Rock the Status Quo
OCTOBER 19, 2015
According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. It’s not that they don’t care–most, anyway–I believe they don’t have resources in place to catch (or handle) the mentions, and they don’t realize how damaging neglect can be.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Polaris
MAY 14, 2015
I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. . I often refer to Grammar Girl (or my handy Canadian Press Style Guide ) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. However, I do have several grammatical pet peeves that sometimes transform me into a rabid dog—and I’m not the only one.
The Proactive Report
OCTOBER 5, 2015
DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy.
Shift Communications
SEPTEMBER 15, 2015
The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a troll haven of downvotes, there’s a good chance that some users will use it expressly for that purpose. Says Zuckerberg via CNBC: ‘”People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today
Stuart Bruce
MARCH 19, 2015
'Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!). Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ishmael's Corner
AUGUST 30, 2015
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications.
Deirdre Breakenridge
JUNE 10, 2015
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.
Onclusive
MARCH 10, 2015
'I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.
Cision
NOVEMBER 9, 2015
A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure to your content. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. What is structure? It’s the headings, the lists, the bold and italic text, the colors, the quotes and even the images.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ReimaginePR
MARCH 13, 2015
'It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.
Communications Conversations
FEBRUARY 25, 2015
'In case you’ve been living under a rock, you probably heard the big news out of Bentonville last week: Walmart is set to increase its minimum wage for associates. Big news, right? HUGE news is more like it. So, given the fact that I am a PR counselor by trade, and Walmart has been a client of mine in the past, I was more than a little interested to see how they broke the news.
MaccaPR
AUGUST 5, 2015
Must your company identify the author of each of your blog’s posts with a byline? Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create.
PR Conversations
OCTOBER 9, 2015
Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. Given the topicality of the VW crisis, PR Conversations asked Aaron about his research and the lessons he would take from the classroom to the boardroom: One of the things you quickly realise when you study crisis management is that there are numerous examples in th
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Waxing UnLyrical
FEBRUARY 6, 2015
'When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. As the workshop facilitator, it’s my job to help participants understand how to overcome these challenges or, at the very least, find a way to deal with them that’s not quite as painful. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1.
Shift Communications
NOVEMBER 4, 2015
In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Why? The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. Two years ago, we found that Monday and Tuesday were the most popular days and early hours (7 to 9 a.m.
Stuart Bruce
JANUARY 5, 2015
'What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. A big part of the problem is that many people who work in PR are also confused about what PR is and think it is simply communications and publicity.
Ishmael's Corner
APRIL 5, 2015
'In the world of startups, there’s truth to the cliché, “Ignorance is bliss.”. If founders truly understood what was ahead of them — the agony of pushing the boulder up the hill only to have it backslide over one’s toes — many wouldn’t choose such a path. The founders’ combination of smarts, energy, optimism and chutzpah allows startups to jump over obstacles that logic says shouldn’t be possible.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Onclusive
JUNE 17, 2015
Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.
Cision
OCTOBER 7, 2015
If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one. Here’s what journalists want to know that you need to include in your pitch. 1. Why Do My Readers Give a #^&$?
ReimaginePR
JULY 25, 2015
Your project is your child. And like every parent, you think it’s special, and that everyone should love it like you do. Including media. The hard reality is, media will never love your “baby” like you do. In fact, they can barely stand most other people’s children. They spend their lives forced to look at baby pictures (pitches) of people they don’t know or worse, can’t stand.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Communications Conversations
JANUARY 23, 2015
'A PSFK post stopped me in my tracks earlier this week. In fact, at first glance, I really thought it was an sponsored Onion post on PSFK. Really, I did. But nope–this is very real. Grey Advertising, AdWeek’s 2014 Agency of the Year, has created a separate work environment–specifically for Millennials–within its New York office called “Basecamp.” Grey representatives describe “Basecamp” as “an environment that gives structure, but creates sel
Solo PR Pro
AUGUST 25, 2015
How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers? To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until
PR Conversations
SEPTEMBER 22, 2015
By Enrica Orecchia. A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. Framework. A few years ago, I wrote a post for PR Conversations, where I detailed issues faced by Italian women working in PR. With great pleasure, I accepted the invitation from Judy Gombita to provide an updated perspective.
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