NewsWhip
JULY 12, 2022
On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant. We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. .
Onclusive
FEBRUARY 28, 2022
Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that?
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Ronn Torossian
JANUARY 10, 2022
Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […]. The post Brand Narrative appeared first on.
PRT Submitted Articles
OCTOBER 9, 2022
The 2022 AP Stylebook updates include guidance on inclusive storytelling that all PR pros can benefit from. Here's what you need to know.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
ImPRessions - Crenshaw Communications
APRIL 13, 2022
In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose can make better products, offer better services and attract better employees.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JANUARY 21, 2022
The key to public relations is to get yourself the most beneficial media exposure possible. That means knowing where your name needs to be for public consumption — and at what times, places, and forums. You will be considering your acquisition of positive, technically correct, engaging, and fair coverage. However, do you also think about […]. The post Media Overexposure: How to Take Back Control of Your Media Presence appeared first on Prowly Magazine.
Agility PR Solutions
MAY 5, 2022
Business Wire
DECEMBER 15, 2022
Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises. The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond.
Deirdre Breakenridge
MARCH 9, 2022
When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others. From Harriet Tubman and Eleanor Roosevelt to Mahatma Gandhi and Nelson Mandela, there’s no shortage of visionary leaders in history who have placed ethics and values first, tuned into their Ethics GPS, and have accomplished positive change for the good of humanity. .
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Resolution Blog
AUGUST 24, 2022
Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […].
The Proactive Report
NOVEMBER 14, 2022
Download the full PDF version of the infographic here . 2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model.
Onclusive
FEBRUARY 28, 2022
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all.
Remote PR Jobs
DECEMBER 12, 2022
Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Flack's Revenge
OCTOBER 31, 2022
Tapping emotions is a time-honored tactic in PR and marketing. This can involve fear-mongering. Scaring folks can be a great attention-getter, particularly if you are promoting solutions in areas like cyebrsecurity, public safety and infrastructure protection. The reasons relate to psychology and business. We are wired to respond to emotions vs. logic , blame our reptilian brains.
ImPRessions - Crenshaw Communications
JANUARY 27, 2022
PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. While those in PR are more than happy to explain what our unique vocabulary means, there are certain phrases that should be eliminated.
Ronn Torossian
NOVEMBER 25, 2022
A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […]. The post Why Brand Reputation is so Important for Businesses appeared first on.
Prowly
MARCH 2, 2022
If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter. The post 15 PR Influencers You Need to Start Following on Twitter appeared first on Prowly Magazine.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Garrett Public Relations
NOVEMBER 29, 2022
As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? I asked 22 influencers to share their thoughts on this question: What ONE piece of marketing or PR advice would you offer to brands as we head into … 23 Experts Share Top Marketing and PR Advice for 2023 Read More ». The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.
Business Wire
JUNE 7, 2022
Number sign. Pound sign. Octothorpe. A hash. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility?
Deirdre Breakenridge
FEBRUARY 7, 2022
A situation stands out in my mind from 20 years ago. At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. When the error was discovered, there were other leaders at the firm who made excuses for him. I heard everything from “oh, he’s a good guy” and “what’s one little white lie” to “a tiny exaggeration doesn’t hurt anyone.
The Resolution Blog
FEBRUARY 9, 2022
Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success. Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]. The post The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year appeared first on PR Resolution — by Coverag
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Proactive Report
DECEMBER 9, 2022
One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or marketing.
Onclusive
MARCH 24, 2022
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools.
Communications Conversations
SEPTEMBER 14, 2022
The social media content world is an interesting place in 2022. Just browse your feeds for a few minutes for a quick glimpse into what I’m talking about. What do you see? If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Sometimes, you’ll notice the graphics include so much type it’s impossible to read on a mobile device.
Flack's Revenge
JANUARY 24, 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrase
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
OCTOBER 10, 2022
You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I have become more aware of how my own ADHD impacts my day-to-day life (thank you, TikTok!).
Ronn Torossian
NOVEMBER 8, 2022
Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. However, not many companies are aware of the fact that they’re able to measure their brand perception through actual metrics and better understand how their consumers feel […].
Prowly
JUNE 28, 2022
We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work. We wanted to get a better idea of what kinds of technology, if any, they were using to make their […]. The post More takeaways from our new “The State of PR Technology 2022” report appeared first on Prowly Magazine.
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