PR Job Coach

JUNE 29, 2011

'Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries.

How To 202

How To Ethics Technology Education 202

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us. Image: JKönig via Flickr, CC 2.0 Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET.

Pitching 111

Pitching Facebook Twitter Interviews 111

Bad Pitch Blog

JANUARY 28, 2011

'The media is and will continue to be a mess. forever. For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. How does this affect us? For one, content now moves upstream.

Pitching 109

Pitching Viral Writing Blogging 109

PR Job Coach

JULY 29, 2011

'As government bickering and inaction continues, job seekers are growing ever restless, frustrated and annoyed because, for many folks, there just are no jobs to be had. You are either too old, too young, suffering the stigma of no job or you have run out of runway in your network. According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S. states that appear to be disproportionately caught up in t

How To 176

How To Leadership Government Reputation 176

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PR Job Coach

SEPTEMBER 24, 2011

'There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter. You have scoured your network to find insiders at the company and you have followed their advice to the letter.

Radio 161

Radio How To Construction Energy 161

PR Job Coach

FEBRUARY 28, 2011

'For certain we are enduring one of the worst job markets since the 1930s. Unemployment is still near double digits and we are now only seeing early buds of a recovery. Jobs are far and few between and those landing are bolstered by solid networks and a great ability to communicate their accomplishments to employers only too willing to hire the best, the brightest and the most economical.

Employee 158

Employee Web Company Google 158

PR Job Coach

NOVEMBER 1, 2011

'Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms. Managing a career in the public relations and communications industry can often be a full time job akin to managing the communications strategy for a Fortune 1000 firm or being a product promotion specialist in the world of technology.

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Google Web LinkedIn Facebook 148

PR Job Coach

DECEMBER 19, 2011

'You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not. You are analyzing every question and answer to grade your performance with the hope that you got a touchdown and will soon be on your second interview cycle with the offer letter close behind. Then reality sets in and you hear nothing for the next several weeks except the sound of your own criticism and an occasional heartbeat.

Interviews 140

Interviews Analysis Communications 140

PR Job Coach

JANUARY 14, 2011

'As public relations experts we strive to successfully deliver the goods for our customers and clients. “Brand” for us is critical and a solid reputation is what is important at the end of the day. Words are the vital threads that we weave together in a cohesive statement that fully and succinctly describes the organization so that it strongly resonates with customers and other audiences.

Branding 133

Branding Brand Exercises Guidelines 133

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR Job Coach

APRIL 12, 2011

'You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Everyone has an opinion and I am no different. As I coach though, I have seen literally hundreds of resumes and have come to consensus about their content.

Real Estate 129

Real Estate Education Fashion Interviews 129

PR Job Coach

MAY 28, 2011

'In this age when knowledge and information are king and social infrastructure platforms are proliferating, professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges and rewards and these days membership organizations are a quick means to building a network.

Insurance 111

Insurance Insurance Crisis Management Meeting 111

Waxing UnLyrical

MARCH 14, 2011

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Twitter, which was founded in 2006, didn’t exist when I left.

Community 110

Community Training Social Media Twitter 110

Waxing UnLyrical

JUNE 1, 2011

For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write

Twitter 110

Twitter Writing Facebook Social Media 110

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Bad Pitch Blog

SEPTEMBER 18, 2011

'It''s been a while since we first discussed this topic here and I think it''s time it returned. I have toiled in Public Relations for around 95 years now and it still seems as if most of my friends — not to mention immediate family — have an innate trouble understanding exactly what I do. When I am speaking about a media interview, say on television, they assume I’m on camera.

Advertising 108

Advertising Advertising Newspapers Education 108

Waxing UnLyrical

FEBRUARY 18, 2011

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! We are (insert school/team/whatever of your choosing). The mighty mighty _ (see above). YAY TEAM!!!!! Or words to that effect.

Hotels 109

Hotels Measurement System Journalism 109

Waxing UnLyrical

FEBRUARY 16, 2011

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0. I’ve written before about how good customer service is the best kind of PR. And so have many other people.

Publicity 108

Publicity Media Case Study Nonprofit 108

Waxing UnLyrical

MAY 12, 2011

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. You won’t find a definition in any dictionary, as far as I can tell, but the word came about thanks to Jill Foster and Erica Holt who, despite never having met each other (to the best of my knowledge), came together via the comment thread on a recent question I asked via Facebook and Twitter: “ Do you secretly want to puke

Social Media 108

Social Media Media Facebook Twitter 108

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Brand

Waxing UnLyrical

JULY 27, 2011

Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine.

B2C 108

B2C Advertising Advertising Mobile 108

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Say Cheese, You’re An Ad! January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads.

Facebook 108

Facebook Privacy Twitter Social Media 108

Waxing UnLyrical

DECEMBER 8, 2011

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding.

Energy 108

Energy Community Twitter Social Media 108

Waxing UnLyrical

APRIL 4, 2011

Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#. And yet, I feel like I want to write a lengthy rant, mocking her and the show, because of my perceptions. That would be unfair. It was announced that Snooki would be speaking at a major college on the East Coast.

Google 108

Google Fashion Analysis Writing 108

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Crisis Management

Waxing UnLyrical

NOVEMBER 30, 2011

Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me. In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds. The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it. “K” is the 11 th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good.

Company 106

Company Branding Brand Banking 106

Waxing UnLyrical

MARCH 19, 2011

When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating). I was pretty sure that I would overwhelmingly start seeing tweets related to the disaster, as more and more people in different time zones found out about it.

Facebook 105

Facebook Twitter Crisis Pitching 105

Waxing UnLyrical

FEBRUARY 17, 2011

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. Image: Massimo Barbieri via Flickr, CC 2.0. While a lot has already been written about how to deal with Facebook’s latest changes, here are seven ideas on making your business page just a tad better and easier to us

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Facebook System Twitter Examples 105

Waxing UnLyrical

FEBRUARY 23, 2011

Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets! Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. I’ve been part of the core group since Arik Hanson and Valerie Simon launched the initiative, and think it’s absolutely fab.

Meeting 105

Meeting Facebook Local Groups 105

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Waxing UnLyrical

SEPTEMBER 1, 2011

It’s been a month since I embarked on redefining my life from the inside out – getting healthy and fit – with Grant Hill. One month since I’ve been getting up at 5 am every day (well, every weekday, I sometimes sleep in a little on the weekends) to get my butt kicked in what is aptly called #mybootcamp. Those of you who were kind enough to comment and cheer me on (thank you!

Exercises 105

Exercises Groups Energy Facebook 105

Waxing UnLyrical

OCTOBER 12, 2011

“How do you become a social media expert?” That was one of the questions I was asked when I was in Lincoln, Neb., last week. I was speaking to several students at UNL, and while I didn’t get a chance to speak to each of them one-on-one, I could tell that they are serious about being the best professional communicators they can be (this was at the College of Journalism & Mass Communications).

Social Media 105

Social Media Journalism Industry Facebook 105

Bad Pitch Blog

JANUARY 9, 2011

'In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. While I thought I''d be noting how much has changed since it was written, it still holds up. But I''ve edited it a bit to better reflect 2011. Everyone wants to know the secret formula to pitching blogs.

Media Relations 104

Media Relations Social Media Media Pitching 104