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Setting the Record Straight About the Ethical Practice of Public Relations

PRSay

Not only do I have to sleep at night, I need to have my ethics intact to maintain my career. Or at least, it’s not what this APR, ethical, crisis PR professional does. As professional communicators, the PRSA Code of Ethics is a powerful reminder of our responsibility toward our clients, our organizations, and ourselves.

Ethics 146
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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

Ethics 314
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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Here are some of the questions and topics that we will be discussing; What does ethics in PR really mean? About #PRStudChat.

Ethics 263
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The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th

Deirdre Breakenridge

September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.”

Ethics 268
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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. Brands that effectively leverage AI to deliver personalized experiences need strong communication strategies to educate audiences about these innovations.

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

Ethics 190
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Saying ‘No’ to the Boss: Building Your Ethics Portfolio

PRSay

In its recently released report , the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’”. Developing ethical competencies.

Ethics 147