Stephen Waddington

SEPTEMBER 4, 2018

Frequently over used and abused because of the perceived low cost and ease of automation Graphics – information communicated via visual design; infographics are frequently used as a visual way of presented data Podcasts and video – an audio and/or visual means of communication that is frequently educational or informational.

How To 113

How To Media Print Infographics 113

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials. Analyze Customer Response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Barokas

JULY 3, 2019

They educate, influence and offer the promise of lead generation. Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Consider a professional writer.

Case Study 100

Case Study B2B Survey Education 100

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). Free ebook: “Get It in Writing!”. Founder of Solo PR PRO & #solopr chat. Kellye Crane.

Infographics 40

Infographics Creativity eBook Education 40

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, an educational video about how to interview your customers would be beneficial in the long term.

eBook 142

eBook YouTube Video Social Media 142

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Therefore, it takes time, education and patience to help new clients, who aren’t as familiar with SEO practices, to understand this. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Contently - Strategy

OCTOBER 9, 2024

Its LinkedIn articles position it as a leader in the banking field by using articles to make announcements, highlight its commitment to diversity, offer behind-the-scenes content from leadership and educate readers on important issues. Here are a few quick tips on how to create an article on LinkedIn: Write a compelling headline.

LinkedIn 92

LinkedIn Analytics Banking Writing 92

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Focus on employee education and advocacy. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 107

Financial Industry Report Insurance 107

PR Fuel

MARCH 19, 2021

If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. This also adds a human touch to the writing. Not Too Long.

Small Business 98

Small Business Writing Engineering Infographics 98

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Guidelines 98

ImPRessions - Crenshaw Communications

JULY 18, 2017

Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Take your statistic and see how it fares when you compare it against different age groups, gender, geography, education, and income. This is where the real fun begins. Take the time to compare data sets.

Survey 136

Survey How To Construction Data 136

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

AUGUST 26, 2024

The problem is, nobody cares about pest control and definitely nobody wants to write about it! Creating a straight-up pest control infographic would be content marketing suicide. So, I decided to create a simple but effective educational infographic titled ‘DIY Pest Control for the Savvy Gardener.’ There aren’t any!

SEO 71

SEO Company Case Study Infographics 71

The Proactive Report

AUGUST 5, 2016

It should be taught along with writing, in all PR classes. LinkedIn news consumers are more likely to be high earners and college educated. Infographics are liked and shared on social media 3X more than other any other type of content. Write content that gives them the news and information they need.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Contently - Strategy

AUGUST 22, 2019

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. But just like bottled water, it’s the packaging that counts. Few banks are as well positioned to deliver meaningful content as Bank of the West.

Banking 106

Banking Content Marketing Examples Industry 106

The Hoyt Organization

MAY 10, 2024

This means that authors should possess some level of expertise on the topic they are writing about, whether through personal experience, extensive research, or professional training. Whether it is to educate, entertain, inspire, or persuade, the content should serve a specific purpose that aligns with the website’s overall goal.

Google 81

Google Engineering Infographics Policies 81

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. It takes an average of 4 hours to write in 2022.

B2B 113

B2B Marketing Survey Software 113

Contently - Strategy

MARCH 15, 2019

The first step you should take is educating them on these core details. On the other hand, if you have a directory of standout articles, infographics, and case studies to choose from, they’ll have an easier time seeing things your way.

Company 111

Company Pitching System Interviews 111

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. She writes about tech education and health related issues and loves to live simply, give generously, watch football and love technology. Common ones include: Blogs. White papers. Case studies. Assessments.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Please let me know.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

NOVEMBER 29, 2016

Why are you writing? Why are you writing more posts, creating more videos, or designing more infographics? Step 1: Write down your goals. Once you figure out these goals, write them down. Even if you do consistently release a piece a month, a piece a week or even a piece a day, results aren’t guaranteed.

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

APRIL 2, 2021

Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas.

Social Media 76

Social Media Media Mobile Infographics 76

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Instructure is a company that builds tools for online educators.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”. Another new PR tech player. Podcast passion. Client retention.

Software 92

Software Banking Technology Corporate 92

Contently - Strategy

AUGUST 27, 2024

The first part of your freelancer onboarding process should focus on educating them on these core details. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

Sword and the Script

FEBRUARY 29, 2020

Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others. This finding is in line with the findings in the study above. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

FEBRUARY 10, 2018

Whether or not you can teach creativity is routinely debated, but there are studies that suggest creativity is innate and the structure of formal education may aid in its removal. . 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. 3 Studies that Challenge Marketing Assumptions [UML].

Creativity 65

Creativity Analytics Study Exercises 65

Buzzstream

MAY 9, 2018

SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building. On one hand, having a set of efficient processes helps us stay organized and helps simplify the education process for new team members.

Data 120

Data SEO Groups Pitching 120

Critical Mention

JANUARY 15, 2019

Samantha Rushford, the SEO expert at AssignmentGeek , says the most important thing here is to create attractive images and memes or make relevant industry charts and infographics: “Try to create evergreen content that has the potential to preserve credibility and stick around for a long time. Feel free to contact her at Twitter.

How To 60

How To SEO Mobile Google 60

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Find out what bloggers write about and ensure your pitch is related to their industry.

Tools 71

Tools Blogging Pitching Google 71