Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. And keep in mind that internal communication departments often provide room for growth as you develop your skills. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve? The post PR Measurement Best Practices appeared first on Onclusive.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia. Hashtag: #IABC19. Hashtag: #PRSAICON.

Conference 256

Conference Content Marketing Marketing International 256

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 129

Technology System Government Groups 129

Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Onclusive

FEBRUARY 17, 2021

Then, co-create your ideal working relationship by having conversations about: Roles and responsibilities of the internal communications team versus PR agency (e.g. Using technology for PR measurement, reporting and strategic planning. Reporting structure (e.g. who and how often). media relations, crisis management, social media, etc.)

Agency 51

Agency Measurement Resources Report 51

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. on May 29 to conduct a racial-bias education program. A crisis can be one of the most difficult situations in a CEO’s career.

Crisis 191

Crisis Data Software Privacy 191

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Internal communication goes beyond the employee. Mastering virtual meetings have become must-have skills.

Trends 187

Trends Communications Skype Employee 187

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. “However, communicators have a profound responsibility to employ these tools to accurately inform and educate the public — and to denounce those who do not.”.

Study 132

Study Communications Technology Analytics 132

PRSay

APRIL 21, 2022

Nelson Mandela said that education is the most powerful weapon you can use to change the world. But, for me (as I’m sure for others), the concept of education goes far beyond the walls of a classroom and is not determined by any particular age bracket. As someone who has earned their APR and Ph.D. credentials, I wholeheartedly agree.

Education 152

Education Technology Writing Report 152

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members. Rather, it’s evolving.

Agency 189

Agency Creativity International Internal 189

Deirdre Breakenridge

JUNE 8, 2016

Their public relations experience spans various industries including entertainment, nonprofit, healthcare, technology, sports, and higher education. She is also the social media chair for the NYU International Club and volunteers with the social media team for the PRSA Tri-State events and conferences.

Social Media 150

Social Media Pitching How To Media 150

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity.

International 78

International Internal Retail Trade Shows 78

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. By Steve Cody, Peppercomm, and Tina McCorkindale, Institute for Public Relations.

Employee 177

Employee Crisis Survey Study 177

PRSay

APRIL 29, 2020

In health care, “our clients have come to a screeching halt,” she said, but opportunities still exist in areas such as technology and financial services. Segments that are hiring include: higher education, law firms and franchises, which are often bringing in freelancers before committing to full-time hires, he said.

Marketing 179

Marketing Financial Print Crisis Communications 179

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. technology, CPG, financial services, etc.)—make Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. But the AI technology is not just about automation. Some fear that generative AI will render PR practitioners obsolete, but I don’t believe that it will.

Technology 146

Technology Crisis Management Social Media Training 146

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Featured Image: Photo by Arthur Poulin on Unsplash.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

PRSay

DECEMBER 21, 2017

“Being raised by great communicators gave me a leg up and created a big impact on my career and education,” says Edelsburg, who studied at NYU’s Steinhardt School in the Media, Culture and Communication department, and helped start the university’s first PRSSA Chapter. PR connections. His communications career is now in its 20th year.

Publicity 151

Publicity Radio Technology Sports 151

Deirdre Breakenridge

SEPTEMBER 26, 2016

I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

JULY 6, 2022

An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. This is related to previous point about education. An extensive period of education. Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. They’ll demand more uniformity in return on investment criteria across all departments.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

Company 120

Company Banking Education B2C 120

Flack's Revenge

OCTOBER 18, 2016

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. ” Increasingly the technology platforms (the social networks and search engines) are the computers. The manifesto , titled: ‘the algorithm as a technology of freedom?’,

Groups 120

Groups Study Transportation Technology 120

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 129

SEO Content Marketing Marketing Software 129

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 121

Technology Policies Government Community 121

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Presspage

DECEMBER 26, 2017

From Formal Education to Dedicated Mother. With a vocational accounting certificate in my hand, I began working as an intern for the company CFO and loved both working and getting paid. Much of the education and information to make this happen was learned in the community. The People and Communities Who Helped Me Build a Career.

Community 115

Community Software Education Web 115

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. As a Board member, you will have an opportunity to influence industry awards, education, professional certifications, learning and development, and more. Except, then, we called it “internships and jobs.”)

Education 122

Education Technology Policies Leadership 122

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Whether it’s a reactive pitch about Amazon’s effects on a startup ecosystem or a proactive push about a company’s unusual approach to online marketing – execs should always be using the media as a platform to educate relevant audiences. Bylines and blogs. A leadership campaign should include a robust bylined content program.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Because if martech is marketing, then businesses merely need to buy some technology. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort. Technology is the practical application of science.

Marketing 103

Marketing Comparison Enterprise Technology 103

5W PR

JUNE 27, 2024

The world of defense technology is a paradox. Through strategic communication planning, defense companies can foster an environment of trust and understanding, paving the way for responsible innovation and international collaboration on technologies with the potential to ensure a safer world.

Ethics 78

Ethics Technology System International 78