Deirdre Breakenridge

DECEMBER 5, 2017

She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America.

Internal 208

Internal International Ethics Journalism 208

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. Keeping an eye on Data and Data Education. Let’s go back to 1987.

Big Data 250

Big Data Data Education Internal 250

Business Wire

JANUARY 19, 2023

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 429

Blogging Internal International Trends 429

Deirdre Breakenridge

SEPTEMBER 1, 2016

Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” Kirk will engage students, professionals and educators in a community chat session focusing on the importance of ethics in our professional communication.

Ethics 268

Ethics Leadership Community Twitter 268

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. Good internal communications helps manage change. A good PR plan communicates business leadership.

Banking 327

Banking Financial Employee Technology 327

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Business Wire

JUNE 10, 2021

One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases.

Blogging 409

Blogging Internal International Media 409

Onclusive

FEBRUARY 28, 2022

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 119

Internal International Groups Employee 119

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Onclusive

SEPTEMBER 27, 2017

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place for your crisis communications plan can provide you the insights you need throughout an incident. A crisis can be one of the most difficult situations in a communications professional’s career.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. Specialists can help educate the team as well as contributing to it. Rather than treating them like temporary members of the team, consider them as extensions of it. Be transparent with client companies involved. Pay promptly.

How To 315

How To Employee Training Interviews 315

5W PR

MARCH 7, 2023

International Women’s Day is an annual, global, celebration to honor women’s social, economic, cultural and political achievements. Diversity Beauty brands can honor International Women’s Day 2023 with diverse campaigns that feature a range of ages, races, and body types.

Internal 88

Internal International Brand Branding 88

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Our job is to educate them in advance about what media need and want. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

NOVEMBER 12, 2021

These folks are superbly educated, brilliant and divine. For instance, according to the world’s huge global literacy test, the Program for the International Assessment of Adult Competencies: Education: Education is the most reliable predictor of literacy, according to OECD. . “Are you kidding?” Think again.

Mobile 201

Mobile Education Writing Engineering 201

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: June 9-12, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. .

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditional learning has formally ended, but you can continue your education. Become a virtual intern. Here are a few ideas for recent grads or career-changers who want to prepare for a future PR career. Flood your inbox with newsletters. Sign up for newsletters from PR publications like PR Daily , PR Week , and O’Dwyers.

Agency 284

Agency Interviews Journalism Instagram 284

Melissa Agnes

AUGUST 28, 2014

Yes, this is an awareness and educational campaign, but it’s ultimate goal is to educate people in the region on how to save lives. Ambulance response time is slow in this region, leaving cardiac arrest victims at heightened risk. They gathered the data and determined their goals, next it was time for strategy development.

Healthcare 238

Healthcare Social Media Media Case Study 238

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Deirdre Breakenridge

MAY 20, 2019

Effective PD programs demonstrate unique offerings to the people based on what those audiences want.That can be educational or job opportunities , development, infrastructure and even, security.With her hard power assets of dragons and armies, Dany could show how she means to protect the realm—a sort of NATO against outside aggression.

Publicity 304

Publicity Internal International Policies 304

PRSay

APRIL 5, 2021

In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Engage and educate stakeholders. Consider engaging employees in meetings with policymakers, which can improve the effectiveness of those discussions and help educate employees about the process.

Report 176

Report Company Government Conference 176

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms.

Data 312

Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

JULY 10, 2019

White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional. PR writers can afford to get further into the weeds in white papers, since they aim for an educated and narrow audience.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Public relations does a great job when a product or service category requires in-depth explanation, or when an educated customer is your best prospect. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178

Education B2B Employee Crisis 178

Cision

JULY 7, 2016

I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. I love working with our passionate team who know that education is the key to giving people what they want – opportunities. The potential for what we can do.

Education 227

Education Writing Pitching Groups 227

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. Educational and informative sessions The Toy Fair provides educational and informative sessions. It brings together industry professionals, manufacturers, retailers, and media from around the world.

Internal 78

Internal International Retail Trade Shows 78

Cision

NOVEMBER 2, 2017

As a marketing leader, you are bound by an agency’s schedule and timeline, whereas with an internal team, you have complete control over your deadlines and can push campaigns out more quickly. There’s also less of a learning curve involved in working with internal team members. Rather, it’s evolving.

Agency 189

Agency Creativity Internal International 189

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. on May 29 to conduct a racial-bias education program. A crisis can be one of the most difficult situations in a CEO’s career.

Crisis 191

Crisis Data Software Privacy 191

Onclusive

FEBRUARY 17, 2021

Then, co-create your ideal working relationship by having conversations about: Roles and responsibilities of the internal communications team versus PR agency (e.g. Onclusive has collected some of the best practices for a PR agency onboarding process, which have helped our customers make the most of their agency relationships.

Agency 51

Agency Measurement Resources Report 51

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Internal communication goes beyond the employee. The definition of “employee” expands.

Trends 187

Trends Communications Skype Employee 187

PRSay

MAY 5, 2021

APR, Fellow PRSA, a distinguished educator and former member of the PRSA Board of Directors, died on April 28. She served as president of the Maryland Chapter (1986-87) and chair of the Professional Development Resources Committee (1990-1992), and represented PRSA on the Accrediting Council on Education in Journalism and Mass Communication.

Education 158

Education Journalism Leadership Resources 158

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. Featured Image: Photo by Arthur Poulin on Unsplash.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240