PR for Anyone

OCTOBER 12, 2021

March – National Credit Education Month – This is a great opportunity to talk about the importance of good credit for loan rates. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Content can be all about neighborhoods you specialize in and the local community. Bad credit?

Real Estate 130

Real Estate How To Local Interviews 130

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Which students at your local college or university are already making the world a better place, and how are they doing it?

Storytelling 163

Storytelling Media Nonprofit Government 163

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. I recently participated on a tech committee to help construct a survey for educators. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112

Tools Education Film Local 112

Cision

JANUARY 19, 2016

In fact, the Pew Research Center found that 67 percent of smartphone users shared pictures, videos or commentary about local events in 2015. So how can brands prepare when local events turn into national and global crises in mere seconds? In mid-June, media coverage focused on a map revolving around one city: Oak Island.

Crisis 120

Crisis Tourism Local Crisis Management 120

PRSay

NOVEMBER 14, 2022

She asked her publicist not to tell anyone where she was and had him turn down interviews, photo shoots and calls until she got better. After meeting him at a local theater production when Matlin was in middle school, she told him she wanted to be an actor. Lifelong lessons from a TV icon.

Film 194

Film Local Education Interviews 194

Deirdre Breakenridge

FEBRUARY 20, 2018

The education you have received in college has been valuable. If face-to-face communication is more your style, search for a professional networking group such as the Public Relations Society of America (PRSA) that has a local chapter. A Guest Post By Amy Stevens, Florida State University, Public Relations Major.

Social Media 177

Social Media LinkedIn Branding Brand 177

PR for Anyone

SEPTEMBER 16, 2022

National Economic Education Month *. National Depression Education & Awareness Month. National Family Sexuality Education Month. what you can pitch your local media for the month of October. There’s also a bonus video in there about how to nail the interview when you get it. Adopt A Shelter Dog Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? Even very educated guesses are often wrong. During those interviews, you should have spoken to customers about your competitors.

Strategy 131

Strategy Branding Brand How To 131

The Hoyt Organization

JUNE 5, 2024

Mental health advocacy campaigns are crucial in educating the public, reducing stigma, and promoting access to professional help. Lastly, outreach lets you continually raise awareness, educate people about the importance of mental health, and break down any existing stigma.

Strategy 75

Strategy Communications Local Interviews 75

The Hoyt Organization

SEPTEMBER 21, 2024

The bulk of your potential clients are consuming bite-size, engaging, educational, and informative pieces of content in carefully curated social media posts. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention.

Healthcare 90

Healthcare Industry Strategy Case Study 90

Waxing UnLyrical

APRIL 4, 2013

The ability to interact online, as a tangible way of pursuing an education and a career, changed my life. At the time, I was working at the operation center for a major local bank in the Receipt and Dispatch department, which is a very nice way of saying mail room. I know that sounds overly dramatic, but it is the honest truth.

Local 109

Local Education Banking LinkedIn 109

ImPRessions - Crenshaw Communications

MAY 3, 2017

Stay educated. Continuing education in PR can provide a keen edge and there are many options from podcast to online and offline classes. And do some educating. Consider panels, webinars, guest-teaching at local schools and more. Best of all, have someone else critique your work. Break out of your reading rut.

Writing 149

Writing Education Pinterest Creativity 149

Maxim Behar

OCTOBER 28, 2024

I think local authorities decide. Even in families, people argue, but in the end, there are other values – raising the children, educating them, marrying them off, then we can argue later. Watch the full interview here. Elections happen so frequently now. It used to be clear, but now it's hard to tell.

Government 52

Government Crisis Policies System 52

ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. However, if you are creating a video that is intended to inform and educate, aim for at least 10 minutes (plus) mark so you can cover your topic in some authoritative detail. #2 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

Cision

JUNE 9, 2016

Will it educate the audience? Making something newsworthy means having a “real person” to interview. If you want earned media, you need to have a newsworthy story to tell. . I like to use the three E’s to determine if a story is newsworthy: Will it entertain the audience? Does it have emotion ? I used to represent the Beebo.

Pitching 120

Pitching How To Construction Branding 120

Waxing UnLyrical

APRIL 25, 2013

This wasn’t because she lacked education. My first job was that of any traditional 16 year old as a cashier at a local grocery store. One day, on my lunch break, I was browsing the local mall and was asked to participate in a survey by a girl my age. I worked as an interviewer for several months.

Survey 84

Survey Airlines Interviews Local 84

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. Which brings me to education and the study/application of theory to PR practice. Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

We’ve learned to take the time to educate clients and demand scrupulous adherence to the facts, warts and all, before committing to an announcement or other story pitch. The candidate has all the right stuff, aces the interview and comes in with great intentions. Think your story isn’t good the way it is?

Agency 136

Agency Pitching Construction Print 136

Bianchi Biz Blog

JULY 22, 2024

Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values. If possible, incorporate products, spokespersons or cultural events local to Sabah and Sarawak for your campaign to better resonate with East Malaysian audience.

Marketing 101

Marketing Tourism Local Government 101

PRSay

JUNE 9, 2021

George, who was PRSA’s Educator of the Year in 2017, pointed out that before health-care-related press releases are sent out, “they are put through internal approval channels with content experts that scrutinize and correct” the texts. Custin said. The answer, in my opinion, is ‘yes’.

Crisis 166

Crisis Ethics Publicity Marketing 166

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. It now educates students from across the U.S.

Education 107

Education Course Nonprofit Resources 107

The Hoyt Organization

APRIL 23, 2024

For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 98

Strategy Nonprofit Social Media Television 98

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. Working for a global company that handles clients in countries across every region has been an eye-opening educational process. How do you tailor them to each market?

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

JUNE 3, 2024

In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. It’s been a very educational experience, to say the least!

Meeting 97

Meeting Media Training Automotive 97

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with.

Real Estate 88

Real Estate Local Meeting Sports 88

Cision

JUNE 7, 2016

In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will lead to more effective communication. The biggest change is that our communities have moved from being local to being global at a rapid speed.

Groups 120

Groups Technology Industry Communications 120

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Sword and the Script

AUGUST 24, 2021

One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. I think the paid piece simply earned us some dedicated attention with an educational piece of content that reminded them what we’re all about.

Pitching 115

Pitching Media Relations Survey Advertising 115

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. They gave me the opportunity to work with clients in virtually every sector – education, healthcare, criminal justice, housing, hospitality.

Television 120

Television Public Affairs Pitching Healthcare 120

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

Meeting 98

Meeting Media Print Enterprise 98

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. C: Local and national media. Communications.

How To 85

How To Pitching Local Interviews 85

PR Insiders

NOVEMBER 10, 2020

Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” And then we’ve also looked at just number of interview placements.

Digital PR 62

Digital PR Google Comparison SEO 62

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. She is recognized as an innovative educator, distinguished scholar and experienced academic leader with a history of championing research.

Film 129

Film Marketing Sports Hotels 129

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with.

Real Estate 78

Real Estate Local Meeting Sports 78

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. There will be more opportunity to engage and educate the public as a subject-matter expert while they read the news.

Pitching 0

Pitching Energy Media Relations Social Media 0