Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Pick a more appropriate, less emotional topic if you want to educate. Gawker was justified to call it soulless.

Pitching 272

Pitching Viral Interviews Education 272

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. Quite simply, focus on the process – educate, engage and nurture. So how do you convey the impact of the issue effectively?

Public Affairs 227

Public Affairs Local Education Policies 227

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. Additionally, everyone should be educated on how long certain projects realistically take.

Media Training 249

Media Training Policies Agency Interviews 249

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Do you get a sense of team from your interview experience and from what others outside the organization say or write? Leadership. Collaboration.

How To 185

How To Leadership Interviews Google 185

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Educate your audience and help them solve a problem.

eBook 219

eBook How To Writing Community 219

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

Based on interviews with my favorite media contacts, here are four tips for doing just that. PR people often don’t understand the journalist writing processes. This will result in more karma points with media and will be an education in navigating soft story outreach overall. Do your research. Learn the media process.

Media 218

Media Pitching Report Education 218

Barokas

AUGUST 28, 2018

D efinitely join PRSSA (Public Relations Student Society of America), their entire mission is to enhance members education in PR and help launch students careers after graduation. W in during an interview. Writing and editing are the bread and butter of PR, so it’s imperative to develop strong skills. I never did…whoops!

Education 60

Education Interviews Pitching Industry 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Stay educated. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Critical Mention

AUGUST 26, 2018

It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. One of PRSA’s goals is to educate people on the need to act on that reality. They think PR is an outcome when it’s really a strategic process, and we aim to educate people inside and outside our profession. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

Melissa Agnes

JUNE 19, 2014

I sent these questions off to Captain Hsiung and Shino, and they were kind enough to write up some detailed answers for me to share with all of you. Our approach to social media has allowed us to strengthen our ties and further develop, educate, and inform the community we serve. Interviews' Note from the editor.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. Ann: Oh boy. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR Job Coach

APRIL 12, 2011

You are what you write. I know, it may feel like work but if you take the time to target your chances of snagging an interview are greater. Experience goes first in reverse chronology, Education second and Extra-curricular activities last. Next they want to know where and what type of “education” you have under your belt.

Real Estate 129

Real Estate Education Fashion Interviews 129

PRSay

SEPTEMBER 1, 2017

This value requires that we make time for professional development, research and education. While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. In support of this view, Meng et al. Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Stephen Waddington

JULY 6, 2022

An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. This is related to previous point about education. An extensive period of education. Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. For example, an educational video about how to interview your customers would be beneficial in the long term.

eBook 142

eBook YouTube Video Social Media 142

Critical Mention

FEBRUARY 22, 2019

Here are some reasons why: Marketing’s process is becoming more educated. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 118

Marketing Data B2C Big Data 118

Contently - Strategy

DECEMBER 1, 2022

Even very educated guesses are often wrong. During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Write a company mission statement based on your findings. Write your one-liner.

Strategy 130

Strategy Branding Brand How To 130

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. To do this we want our content to: educate the industry, clients and potential buyers. Interviews. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Customer education events. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Business partners.

B2B 136

B2B Branding Brand Trade Shows 136

Deirdre Breakenridge

NOVEMBER 23, 2016

I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. Make them a part of your blog posts, FB Live video streaming, podcasting interviews, and the many different ways that you tell a story today. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story.

Storytelling 163

Storytelling Media Nonprofit Government 163

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. The best thought leaders offer real value because they share insights that educate and help others succeed.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Deirdre Breakenridge

FEBRUARY 20, 2018

The education you have received in college has been valuable. Did you write a great press release at a previous internship? If you take too long to submit an application, chances are the company has already interviewed and hired someone who submitted it earlier. So how do students prepare themselves?

Social Media 177

Social Media LinkedIn Branding Brand 177

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 137

Pitching Video Interviews Report 137

Stern + Associates

JUNE 20, 2024

Also catch his eye-opening interview on our podcast, Minds Worth Meeting. Celebrating one of our greatest academic minds, “ The Essential Howard Gardner on Education ,” collects some of Gardner’s most insightful research and writings on lifelong learning.

Technology 115

Technology Policies Groups Analysis 115

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I look for stories that have a solid educational edge to them. What elements or characteristics do you look for in a story, and why?

Meeting 89

Meeting Media Pitching Newspapers 89

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. In this case, I’d interview the customers and write up a contributed article to pitch. These are all routine activities a marketing team might need. It’s a much gentler request too.

B2B 111

B2B Case Study Study Conference 111

Waxing UnLyrical

AUGUST 14, 2012

The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication. I write frequently myself about the people aspect of our business, most recently for Waxing UnLyrical , but also for my own blog, A Professor’s Thoughts.

Publicity 103

Publicity Pinterest Nonprofit Twitter 103