5W PR

NOVEMBER 13, 2024

Brands that effectively leverage AI to deliver personalized experiences need strong communication strategies to educate audiences about these innovations. Through strategic thought leadership and media outreach, companies can establish themselves as trustworthy and credible voices in the industry.

Advertising 157

Advertising Advertising Privacy Ethics 157

Sword and the Script

JULY 16, 2024

Thought leadership. More than half (54%) of buyers surveyed said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” ( source ) 9. Creative thinking. Too little. Can you deliver what you say you can deliver?

B2B 181

B2B Survey Marketing Analysis 181

Deirdre Breakenridge

OCTOBER 26, 2015

What are your recommendations for improving PR education? . There were a lot of different answers and great suggestions, but one theme strongly stood out: the need to make PR education more applicable to the industry, which I wholeheartedly agree. I think that as educators, we can also think of ourselves as PR professionals.

Education 150

Education Twitter Leadership Trends 150

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

MARCH 29, 2025

million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. Guest Education: Beyond Leave No Trace While basic environmental messaging remains important, leading resorts now take a more sophisticated approach to visitor education.

Energy 78

Energy Education Employee Training 78

PRSay

JANUARY 16, 2025

APR, is principal of TVP Communications, where she works at the intersection of higher education leadership and communications. As professional communicators, the PRSA Code of Ethics is a powerful reminder of our responsibility toward our clients, our organizations, and ourselves. Teresa Valerio Parrot , Ed.D.,

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A good PR plan communicates business leadership. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. The campaign issued a call-to-action for users to “Break Up With Your Bank.”

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Episodes are released almost daily, aimed to inspire and educate would-be entrepreneurs. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. This is an educational resource for budding entrepreneurs to listen to as they will hear real and raw conversations about succeeding.

Agency 401

Agency Interviews Education Television 401

5W PR

MARCH 31, 2025

This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education. PR teams should develop comprehensive education programs that help stakeholders understand the importance of compliance and its impact on patient safety.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. This means that most trades have a built-in audience of readers that are already engaged in their content. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. They need to be educated, entertained and enlightened. The role of public relations is to positively place a brand into news stories.

Crisis 464

Crisis Publicity Exercises Financial 464

PRSay

FEBRUARY 27, 2025

He brings expertise in strategic development, membership growth and nonprofit leadership. He spoke with John Elsasser, PRSAs publications director, about his leadership style, what drew him to PRSA and how he defines success. How do you describe your leadership style? Those things are key to my leadership style.

Nonprofit 113

Nonprofit Leadership International Internal 113

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. Guest Post by #PRStudChat Co-Founder Valerie Merahn Simon. On Tuesday, October 28th at 8:30 p.m.

Crisis 312

Crisis Twitter Community Conference 312

Cision

JULY 14, 2015

But there’s another cause, in The Economist’s view: “Perhaps the biggest enemy of guru renewal is the development of a ‘thought leadership’ industry.” True thought leadership, however, requires “access to some original resource or data that is not available anywhere else, that is proprietary.

Leadership 120

Leadership Television Resources Energy 120

Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314

Blogging Report Pitching Journalism 314

Deirdre Breakenridge

MAY 8, 2018

These opportunities align with three main areas of the organization’s mission statement: enhancing education, broadening network and launching careers. Enhancing Education. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments.

Education 232

Education Conference Meeting Social Media 232

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. NCA Educates after the MGM Casino Hack The recent cyberattack on MGM Casino underscored the persistent threat of cybercrime.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. We’ve had stellar success using influential experts for customer education events (often with media participation), sponsored surveys or research reports, or top-shelf white paper content. If you think about events as just one-and-done initiatives, think again.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

PR for Anyone

APRIL 2, 2025

By embracing her identity and using her platform to educate the public, Carla has had a profound impact on how people understand and appreciate soul food. Shes not just a chef; shes a storyteller, an educator, and a cultural ambassador, bringing new perspectives to the culinary world.

Industry 130

Industry Storytelling Education Television 130

PRSay

OCTOBER 8, 2020

We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. Her passion is to empower others through education and mentoring. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity.

Education 211

Education Writing Leadership Resources 211

Prowly

APRIL 11, 2025

Leadership: To speak about the brand with confidence and integrity. When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions. Presenting reputation data to leadership Focus on a story.

Reputation 104

Reputation Measurement Report Branding 104

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Sharing thoughts, experiences and hard-earned problem-solving techniques establishes industry executives as educators and helps make connections to strengthen their personal brand all while gaining thought leadership and brand exposure. Know your audience and be mindful of their needs and time.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

PRSay

AUGUST 19, 2021

Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I was also appointed to the national PRSA Educational Affairs Committee.

Meeting 197

Meeting Education Ethics Leadership 197

Sword and the Script

JANUARY 28, 2025

The education hurdle, and the associated costs, to acquire new customers no longer exist. Google CEO Sundar Pichai expressed concerns over this with his leadership team, according to reporting. Thats probably the most powerful achievement a brand can earn because, at that point, the brand no longer needs an explanation.

SEO 111

SEO Publicity Engineering Google 111

Ronn Torossian

JANUARY 27, 2025

Explore Intel's Security Never Sleeps PR campaign that boosted cybersecurity awareness through education and thought leadership to position Intel as a digital security leader The post Successful Cybersecurity PR Campaigns: The Case of Intels “Security Never Sleeps” appeared first on.

Education 150

Education Leadership Publicity 150

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

Sword and the Script

APRIL 16, 2024

To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging.

B2B 182

B2B Study Marketing Education 182

Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. Instead of asking customers to say great things about you, you are simply asking customers to help educate their peers, and that puts them on an industry pedestal. References have to be part of the sales-marketing alignment conversation.

B2B 142

B2B Case Study Study Conference 142

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . Business leaders who think great comms can solve poor leadership.”. Educating execs on comms is a “superpower”. social media, content, etc.).

Communications 182

Communications Survey Education Leadership 182

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Insurance 329

Deirdre Breakenridge

SEPTEMBER 12, 2018

But he also gives a good argument for the value of education in the process of professional development. Happily, PRSA also devotes the month of September to intensive ethics training and education. 61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. While relationships are crucial, so are the basics.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. For a larger brand, it can support a leadership position within a business category. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer.

Storytelling 233

Storytelling Education Software LinkedIn 233