PRSay

JANUARY 16, 2025

With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. APR, is principal of TVP Communications, where she works at the intersection of higher education leadership and communications.

Ethics 146

Ethics Publicity Crisis Film 146

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

PRSay

NOVEMBER 18, 2021

On social media, “Extreme points of view are amplified,” and “False news spreads faster and farther than true news,” the report says. According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. Local media investment. And yet it is sorely missing.”.

Social Media 190

Social Media Report Media Government 190

5W PR

MARCH 29, 2025

million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. Guest Education: Beyond Leave No Trace While basic environmental messaging remains important, leading resorts now take a more sophisticated approach to visitor education.

Energy 78

Energy Education Employee Training 78

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 162

Leadership B2B Study Survey 162

5W PR

MARCH 31, 2025

This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education. These regulations cover everything from product claims and marketing materials to social media posts and press releases.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. You launch your exciting new social media campaign only to hear… crickets…. On Tuesday, October 28th at 8:30 p.m.

Crisis 312

Crisis Twitter Community Conference 312

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

Deirdre Breakenridge

MAY 8, 2018

These opportunities align with three main areas of the organization’s mission statement: enhancing education, broadening network and launching careers. Enhancing Education. The most recent one was focused on public relations disasters and social media. Membership benefits extend past the events that students can attend.

Education 232

Education Conference Meeting Social Media 232

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly.

Social Media 118

Social Media Airlines Media Meeting 118

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Prowly

APRIL 11, 2025

Whether it's across social media platforms, in online discussion forums, or even in newspaper coverage, your brand reputation can change in an instant if even slight changes in your audience's perception go undetected. Leadership: To speak about the brand with confidence and integrity.

Reputation 104

Reputation Measurement Report Brand 104

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Thought leadership events keep on giving.

Case Study 390

Case Study B2B Study Interviews 390

Shift Communications

DECEMBER 9, 2021

Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Most executives choose to become active on social media to establish thought leadership presence within their industry.

Social Media 113

Social Media Communications Media Leadership 113

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Tip #2: Let youth share their own stories.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

FEBRUARY 15, 2025

This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership. Research by Edison Research shows that podcast listeners are among the most loyal and engaged audiences, with 80% listening to all or most of each episode.

Brand 78

Brand Branding Storytelling Exercises 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Greater reach . The great benefit of sponsored content is its reach. .

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It Commit to attending one conference or class a year.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. For a larger brand, it can support a leadership position within a business category.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

MARCH 12, 2025

According to HubSpot, companies that blog receive 97% more links to their websites.

Case Study 78

Case Study Brand Branding Ethics 78

Sword and the Script

APRIL 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education. >>> Need an extra pair of hands?

B2B 182

B2B Study Marketing Education 182

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The post Reputation Management and Digital PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Melissa Agnes

OCTOBER 1, 2014

They utilize social media to communicate regularly and consistently, and they answer questions and push out information to make sure that the situation does not escalate out of fear or lack of education. Communicating with and educating the general public in order to prevent an escalation of fear and panic.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Landis PR

JANUARY 28, 2025

Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. When amplified through earned media placements and social platforms, these pieces can direct potential patients or clients to your organization.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . social media, content, etc.). Business leaders who think great comms can solve poor leadership.”. 37% said cutting through the noise.

Communications 182

Communications Survey Education Leadership 182

Cision

APRIL 28, 2017

How does social media affect your business development mission and goals? Social media needs to be an integral part of a business development plan. Just as we counsel our clients about having a communications plan on how to manage their social media environment, agencies need to apply the same standard.

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media. A leadership campaign should include a robust bylined content program. Get social. We live in a world where social media can make or break a business. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

ImPRessions - Crenshaw Communications

MAY 22, 2017

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products. Educating prospective customers. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Online forums, social media groups, and in-person events can allow customers to connect, share experiences, and provide feedback.

Marketing 78

Marketing Knowledge Base Case Study Community 78

5W PR

MARCH 5, 2025

The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Social media – to show some leader personality and to leverage all of the other output.

Leadership 149

Leadership Trade Shows Healthcare Education 149