Melissa Agnes

AUGUST 27, 2014

On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. billion in 2020, showing a clear demand for educational playthings.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

MARCH 23, 2025

Understanding FDA Requirements for Dietary Supplements The FDA regulates dietary supplements under the Dietary Supplement Health and Education Act (DSHEA) of 1994. Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. These stories include concrete details like “reduced joint pain by 80% within 6 weeks” rather than vague claims.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

MARCH 31, 2025

This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education. These regulations cover everything from product claims and marketing materials to social media posts and press releases.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

5W PR

APRIL 11, 2025

These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement. This education-first approach helps build trust and creates a foundation for long-term player engagement.

Strategy 78

Strategy Marketing System Education 78

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. Guest Education: Beyond Leave No Trace While basic environmental messaging remains important, leading resorts now take a more sophisticated approach to visitor education.

Energy 78

Energy Education Employee Training 78

5W PR

APRIL 10, 2025

This guide examines how PR professionals can partner with legal teams, develop strategic messaging, and educate stakeholders about export control requirements in the defense sector. The regulations also extend to digital communications, including websites, social media, and virtual events.

Technology 78

Technology Communications Training Education 78

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Look for influencers who already create content around personal finance, investing, or financial education. The campaign generated: 4.2

Marketing 78

Marketing Financial Case Study Education 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

MARCH 1, 2025

Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Video content proves particularly effective for education.

Education 78

Education Analysis Measurement Infographics 78

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Keeping an eye on Data and Data Education.

Big Data 250

Big Data Data Education Internal 250

PRSay

FEBRUARY 24, 2017

Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. Seek out “ah-ha” measurement moments. “Call out surprising metrics even if they don’t support your cause, campaign or initiative.”Southwest’s Educate execs—but still deliver what they want.

Social Media 118

Social Media Airlines Media Meeting 118

5W PR

FEBRUARY 20, 2025

LEGO’s “Rebuild the World” campaign successfully united parents and children by encouraging them to build together, resulting in a 21% increase in brand engagement across social media platforms. According to NPD Group research, educational toy sales increased by 31% in 2021.

Company 78

Company Brand Branding Crisis Management 78

5W PR

FEBRUARY 26, 2025

PR teams should ensure all materials meet these requirements: Alt text for images Closed captions for videos Screen reader compatibility Clear typography and contrast Mobile responsiveness Measuring Impact and ROI Accessibility initiatives require clear metrics to demonstrate business value.

Industry 78

Industry Nonprofit Guidelines Community 78

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Cision

JUNE 9, 2015

Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. The key is to focus on metrics that show who’s talking and what they’re saying, rather than the dollar-to-media coverage ratio.

Measurement 120

Measurement Customer Service Data Education 120

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Communications Conversations

APRIL 20, 2018

Higher education advocate. Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. First, can you tell us a bit more about your current role at Collegis Education? Self-proclaimed data geek. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

Onclusive

FEBRUARY 17, 2021

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. media relations, crisis management, social media, etc.)

Agency 51

Agency Measurement Resources Report 51

5W PR

FEBRUARY 27, 2025

Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. PR teams should regularly highlight safety testing procedures, compliance certifications, and quality control measures.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. ” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

MARCH 12, 2025

Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. According to HubSpot, companies that blog receive 97% more links to their websites.

Case Study 78

Case Study Brand Branding Ethics 78

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Council for Advancement and Support of Education (CASE) Conferences and Training. Now entering its 19th year, the PRWeek Awards are one of PR’s most prestigious events.

Conference 210

Conference Content Marketing Marketing Education 210

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

APRIL 9, 2018

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. We hear everyone talking about social media impact.

Analytics 231

Analytics Marketing How To Community 231

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Apply critical thinking before fulfilling the “ask”.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. The brand provides detailed style guides and product education while allowing influencers creative freedom within established parameters.

Brand 78

Brand Branding Marketing Guidelines 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Welcome to the content calendar.

How To 0

How To Content Marketing Conference Analytics 0