Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. There are SO many tools that I’ve “ Tech Tested ” in 2014.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JULY 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. B2B marketers say paid social media (65%) and email (64%) are the most effective channels ( source ) 12. Sword and the Script Media can help with B2B marketing, PR and social media. Buyer’s choice. Competition.

B2B 180

B2B Survey Marketing Analysis 180

Communications Conversations

NOVEMBER 24, 2020

One that, to be honest, just doesn’t seem to understand social media marketing at all–AND WE’RE LIVING IN THE YEAR 2020! But, Sherwin Williams did release statements in the Buzzfeed story above (although I’ve seen nothing on their social channels about this–expected since Piloseno was fired).

Social Media 179

Social Media Viral Company Media 179

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

JANUARY 6, 2020

Let’s congratulate and support Wei by sharing his video on social media! ” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.

Video 352

Video Journalism Education Resources 352

5W PR

MARCH 23, 2025

Understanding FDA Requirements for Dietary Supplements The FDA regulates dietary supplements under the Dietary Supplement Health and Education Act (DSHEA) of 1994. Media relations require particular attention. Press releases, interviews, and social media posts must align with FDA guidelines.

Publicity 78

Publicity Guidelines Education Consumer 78

5W PR

MARCH 31, 2025

This intersection of PR and regulatory compliance demands a strategic approach that combines legal expertise, clear communication protocols, and stakeholder education. These regulations cover everything from product claims and marketing materials to social media posts and press releases.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Deirdre Breakenridge

JANUARY 13, 2020

.” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 145

B2B Social Media Marketing Media 145

Agility PR Solutions

NOVEMBER 20, 2024

It improves awareness of the company, educates customers, and turns leads. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Currently, content marketing is the main function of modern digital marketing. Content marketing grew quickly.

Content Marketing 101

Content Marketing Industry Marketing Education 101

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Brand Branding 150

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. Duolingo, the language-education app, recently learned this the hard way. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. Be careful with humor.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Are you covered on weekends and off hours?

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Look for influencers who already create content around personal finance, investing, or financial education. The campaign generated: 4.2

Marketing 78

Marketing Financial Case Study Education 78

Deirdre Breakenridge

MAY 8, 2018

These opportunities align with three main areas of the organization’s mission statement: enhancing education, broadening network and launching careers. Enhancing Education. The most recent one was focused on public relations disasters and social media. Membership benefits extend past the events that students can attend.

Education 232

Education Conference Meeting Social Media 232

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

MARCH 29, 2025

Guest Education: Beyond Leave No Trace While basic environmental messaging remains important, leading resorts now take a more sophisticated approach to visitor education.

Energy 78

Energy Education Employee Training 78

5W PR

DECEMBER 23, 2024

Utilize Social Media Use social media platforms to connect with eco-conscious travelers, share inspiring content, and respond to inquiries. Encourage travelers to share their experiences on social media using relevant hashtags.

Travel 78

Travel Tourism Marketing Local 78

Deirdre Breakenridge

FEBRUARY 15, 2017

PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. 9. What advice would you give to a pro who wants to pursue a career that’s different than their education? Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

PRSay

JANUARY 16, 2025

With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. APR, is principal of TVP Communications, where she works at the intersection of higher education leadership and communications.

Ethics 146

Ethics Publicity Crisis Film 146

5W PR

FEBRUARY 27, 2025

Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. This education starts with clear age-grading and safety warnings but extends to broader safety advocacy.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

MARCH 1, 2025

Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Video content proves particularly effective for education.

Education 78

Education Analysis Measurement Infographics 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 399

Small Business Blogging Customer Service Social Media 399

5W PR

FEBRUARY 20, 2025

LEGO’s “Rebuild the World” campaign successfully united parents and children by encouraging them to build together, resulting in a 21% increase in brand engagement across social media platforms. According to NPD Group research, educational toy sales increased by 31% in 2021.

Company 78

Company Brand Branding Crisis Management 78

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. How has social media evolved with the practice of ethics for PR professionals? What are some examples of companies using ethics in PR?

Ethics 263

Ethics Twitter Education Resources 263

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

NOVEMBER 18, 2024

Offer Education and Industry Support: Estheticians appreciate brands that provide valuable resources, not just promotional content. Collaborating on educational materials and giving early product access shows that you respect and support their expertise.

Industry 78

Industry Education Community Trends 78

5W PR

MARCH 12, 2025

According to HubSpot, companies that blog receive 97% more links to their websites.

Case Study 78

Case Study Brand Branding Ethics 78

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 365

Blogging Media Trends Twitter 365

Sword and the Script

JANUARY 21, 2025

What I read is for me, but the way I think about it is that if the article was educational for me, it might also be for others. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. Google offers free courses on analytics and AI.

Google 156

Google Course Survey YouTube 156

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs.

Content Marketing 95

Content Marketing Trends How To Travel 95

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Or an industry change might spur you to write a new whitepaper to educate your audience about this change. Align Social Media Shares with Published Content.

How To 0

How To Content Marketing Conference Analytics 0

Deirdre Breakenridge

OCTOBER 31, 2019

My pictures were used in our social media, on our website, and in promotional materials sent to donors. I did this using three key elements: good equipment, education, and editing software. This is very helpful if you are taking the pictures on your phone and uploading them directly to social media. Quick Tips.

Software 294

Software Nonprofit Instagram Social Media 294

Cision

APRIL 12, 2017

Natalie Tanner , The Educational Tourist. — Educational Tourist (@TannerTravel) March 20, 2017. Charles McCool , McCool Travel. 6 Websites That Will Make You a Happy Traveler [link] #InternationalDayOfHappiness #firstdayofspring #travel #happy #lp pic.twitter.com/5ffjqJGQ7a. Saving money = more travel!! Matt Long , LandLopers.

Travel 277

Travel Twitter Hotels Education 277