PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. These folks are superbly educated, brilliant and divine.

Mobile 201

Mobile Education Writing Engineering 201

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. ” Since content marketing is about creating valuable, educational content that people want to share, your content has to be outstanding. Like it’s optional.

Writing 120

Writing Content Marketing Education Energy 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 26, 2023

The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 189

Writing Communications Marketing B2B 189

Deirdre Breakenridge

SEPTEMBER 26, 2014

You might think that I would focus on writing and speaking skills, or how much a young professional knows about public relations. It’s important to draw the line and know when to focus on the business of communications and when you can pour your heart into the education and giving generously on a daily basis.

Interviews 375

Interviews Energy Meeting Conference 375

PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language.

Writing 105

Writing Education Tools Resources 105

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. Using our writing and communications skills, we can write op-eds and blogs, and activate our media networks. Her passion is to empower others through education and mentoring. There are countless ways.

Education 211

Education Writing Leadership Resources 211

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. First, write as much as you can! The potential for what we can do.

Education 227

Education Writing Pitching Groups 227

Melissa Agnes

AUGUST 20, 2014

Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question.

Social Media 279

Social Media How To Infographics Media 279

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. education experience bio when it’s an education client) and a list of happy customers in their space to establish credibility.

Writing 104

Writing Analysis Case Study Video 104

Business Wire

FEBRUARY 7, 2023

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.

Blogging 359

Blogging Writing Education Publicity 359

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Specialists can help educate the team as well as contributing to it. In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed. Pay promptly. This means they can get the job with little time wasted.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Many journalists won’t write these types of stories without participation from both parties. We’ve had stellar success using influential experts for customer education events (often with media participation), sponsored surveys or research reports, or top-shelf white paper content.

Case Study 390

Case Study B2B Study Interviews 390

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

OCTOBER 22, 2020

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile. Our lawyers made us add this stuff. The solution? But how short?

Mobile 185

Mobile Writing Web Journalism 185

Business Wire

JANUARY 21, 2021

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

Writing 195

Writing Communications Blogging Local 195

Business Wire

NOVEMBER 8, 2023

But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice. For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct.

Communications 313

Communications Writing Publicity Education 313

Melissa Agnes

OCTOBER 16, 2014

The issue has all sorts of implications including recognition as professionals, education versus training, classroom instruction versus on-the-job experience, and respect for the work emergency managers do both when responding to a disaster and when doing other things to preserve life, property and the environment.

Education 270

Education Government Policies Wikipedia 270

Cision

JUNE 23, 2016

But we have expanded beyond that to take the political grassroots model and apply it to brand, public education and influencer engagement campaigns for top Fortune 50 companies – all focused outside of Washington, D.C. Quite simply, focus on the process – educate, engage and nurture. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 303

Blogging Writing Consumer Media 303

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity. What does the future hold?

Publicity 185

Publicity Software Education Technology 185

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. When you write content piecemeal, you sometimes can’t see the bigger picture of what you’ve written as easily as having it all laid out on a calendar.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

AUGUST 3, 2016

The press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great. But if press releases are such key ingredients in PR’s recipe for success, why are so many PR pros continually let down by […].

Writing 150

Writing How To Education Publicity 150

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. For journalists new to the space, this may actually be an opportunity to educate them on your industry or issue and allow you to tell the story the way you want.

Interviews 309

Interviews Product Launch Radio Media Training 309

Onclusive

AUGUST 17, 2016

“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day.

Writing 150

Writing How To Communications Education 150

PRSay

APRIL 21, 2022

Nelson Mandela said that education is the most powerful weapon you can use to change the world. But, for me (as I’m sure for others), the concept of education goes far beyond the walls of a classroom and is not determined by any particular age bracket. As someone who has earned their APR and Ph.D. credentials, I wholeheartedly agree.

Education 152

Education Technology Writing Report 152

ReimaginePR

APRIL 16, 2020

You should be certain that each and every word you write introduces an appropriate impact on the reader. Personally, for my firm, I Will simply hire individuals with amazing writing abilities. When looking at writing, typically, we must consider many facets. When looking at writing, typically, we must consider many facets.

Education 136

Education Writing Study Advertising 136

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Pick a more appropriate, less emotional topic if you want to educate. Gawker was justified to call it soulless.

Pitching 272

Pitching Viral Interviews Education 272

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It It will set you apart from the 100 other people who only know how to write a press release,” said Iliff.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media. Marquee clients will often be glad to write a glowing testimonial – which the PR team will publish on the website, in blog posts, and on social channels.

SEO 125

SEO Case Study Conference Retail 125

Onclusive

OCTOBER 23, 2019

Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Exceptional writing skills. Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Educate your audience and help them solve a problem.

eBook 219

eBook How To Writing Community 219

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. Once the strategy is nailed down you’re ready to write the PR plan. The list of possible tactics is endless, but each falls under the main strategy.

Strategy 265

Strategy How To Resources Employee 265