ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Looking to buy enterprise software? In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. Creating depth of message. Some products are complicated.

Branding 185

Branding Brand Marketing Wireless 185

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Director of Communications, Enterprise Real Estate Company (>1000 employees). Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Reputation Us

JULY 29, 2019

There’s an irony in having a reputation management firm address the cyber security trend, “Zero Trust.” ” says Charlie Gero, CTO of Enterprise and Advanced Projects Group at Akamai Technologies in Cambridge, Mass. The strategy around Zero Trust boils down to don’t trust anyone.”

Reputation 68

Reputation Enterprise Education Employee 68

PR Job Coach

SEPTEMBER 28, 2016

Hat tip to Shel Holtz for the "ship to shore" inspiration and reminder that solid moorings are required for a stellar reputation. Not to single out Wells Fargo, with whom I have had a 40 year relationship, it's behavior where the reputation rubber meets the road. And employee should be informed in real time, all the time.

Enterprise 100

Enterprise Reputation Employee Corporate 100

PRSay

MAY 15, 2024

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company. Reach Hinda at Hinda@InspirePRGroup.com.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Cision

SEPTEMBER 30, 2015

When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Focus your employees around a single strategy. Register today! John Yembrick, Head of Social Media at NASA.

Social Media 120

Social Media Report Media Training Training 120

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Branding Brand SEO 62

Waxing UnLyrical

FEBRUARY 19, 2014

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.

Social Media 102

Social Media Privacy Media Employee 102

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. My next post will explore PR campaigns designed to build visibility and reputation with software developers.

Software 120

Software Enterprise Groups Course 120

Sword and the Script

MARCH 26, 2019

For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 143

Measurement Communications Survey Web 143

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Stephen Waddington

SEPTEMBER 5, 2018

It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. The technology is stuck firmly in public relations and marketing departments as a reputation and marketing insight tool. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. PitchBook says the company raised three rounds and grew to 210 employees. Cision US Inc.

Publicity 87

Publicity Survey Enterprise Pitching 87

Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry.

Report 142

Report Marketing Analysis Tools 142

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Lesson 2: Leaders Improve Performance with Clear Expectations and Meeting Employee Needs. Bankruptcy is a reality.

Twitter 78

Twitter Banking Employee Financial 78

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Social Media Internal International 78

Beyond PR

SEPTEMBER 12, 2016

Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. brands alone, social media monitoring is the cornerstone of any successful brand reputation program. Identify problem areas.

Measurement 40

Measurement Reputation Branding Brand 40

Sword and the Script

JUNE 30, 2020

The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. In addition, CCO should have a dotted line to the board.”

Report 122

Report Publicity Survey B2B 122

Waxing UnLyrical

JULY 11, 2019

Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements. Follow these steps to create a visual identity that’s consistent and effective, and your brand reputation will benefit.

Company 88

Company Branding Brand How To 88

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. We have 130,000 employees. It starts with consistency.

Internal 68

Internal International Conference Public Affairs 68

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Onclusive acquires Critical Mention.

Software 87

Software Pitching International Internal 87

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. People generally trust someone who is not in the employee of a brand more than they trust someone who’s paid by a brand to deliver a message. Steve Barrett: People like themselves, don’t they?

Media 202

Media Storytelling Technology Data 202

The Hoffman Agency

APRIL 2, 2019

A personal take on the exclusive partnership from The Hoffman Agency’s Hong Kong General Manager and former employee of Hotwire, Marc Sparrow. Andy West, Hotwire’s Group Chief Development Officer reunites with Hoffman Hong Kong GM Marc Sparrow.

Enterprise 52

Enterprise Agency Meeting Exercises 52

Bianchi Biz Blog

AUGUST 22, 2024

Crisis Management and Brand Reputation: Given Italy’s diverse and sometimes polarized media landscape, businesses must be prepared for crisis management and stay proactive in maintaining a positive brand image. Despite this restructuring, the overall number of employees in the sector has not decreased, highlighting significant resilience.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. Optimize social media to measure change and employee engagement. Measure senior management communications.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. Optimize social media to measure change and employee engagement. Measure senior management communications.

Conference 40

Conference Measurement Communications Employee 40

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. You can connect with her on LinkedIn.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

His accomplishment has helped cement a reputation as an authority in a poorly understood sector. The PR tactics like the ones listed here can work together to create positive differentiation in a hyper-competitive atmosphere in which every enterprise scrambles for an advantage. Write the book on it. Convey a point of view.

Branding 196

Branding Brand Reddit B2B 196

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. Moving from complexity to simplicity.

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

JULY 12, 2024

Unlike commercial enterprises that readily showcase their latest smartphones or smart TVs, defense tech operates within a realm cloaked in secrecy. PR can foster a culture of transparency and open communication among employees, contractors, and collaborators. The defense technology industry is at the cutting edge of innovation.

Industry 78

Industry Government Technology Ethics 78

Cision

SEPTEMBER 30, 2015

In December, 2014, the European Union added a requirement for large enterprises (of 500 employees or more) to provide non-financial reports on board diversity, environmental impact, human rights and related corporate social responsibility matters, giving member nations two years to apply the ruling on a national basis.

Media Relations 120

Media Relations Trends Media Corporate 120

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” “Reputation Monitoring,” etc.) 19 I need a global enterprise solution that can cope with the demands of multiple business units with global requirements.

Measurement 52

Measurement Communications Survey System 52

PRSay

SEPTEMBER 12, 2016

And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. I experienced first-hand their standards, professionalism and deep commitment to their employees and clients. Nearly half are rethinking how they communicate “brand.”.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 10, 2024

Human expertise maybe expiring Given the never-ending pressure to produce more content (because more content is exactly what every enterprise needs right now; the indexed web only contains about 2.25 For most organizations post-Covid, the stakes are higher for employee and customer engagement. What does this mean for PR and marketing?

Marketing 216

Marketing Content Marketing Data Pitching 216