Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 210

Writing Communications Marketing B2B 210

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. This is crucial for understanding what topics are important to your many stakeholder groups. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis 170

Analysis Tools SMB Software 170

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Update your conflict policy.

Ethics 135

Ethics Policies Guidelines Employee 135

Solo PR Pro

AUGUST 4, 2020

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Ethics is not a uniform that we discard after hours. In his recent Inc.

Ethics 68

Ethics Banking Employee Study 68

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 94

Ethics How To Survey Interviews 94

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. How to make your employees understand and live your values. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. Ethics is actions, not words.

Ethics 83

Ethics Training Real Estate Agency 83

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? How do your words make you look as a person? Voice your concerns — often. Go over people’s heads if you have to.

Communications 157

Communications Ethics Leadership Reputation 157

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Do you get a sense of team from your interview experience and from what others outside the organization say or write?

How To 187

How To Leadership Interviews Google 187

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 79

Ethics Publicity Education Reputation 79

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 79

Ethics How To Training Employee 79

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 98

Creativity Study Ethics Publicity 98

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Where does accountability begin and end?

Corporate 156

Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

APRIL 2, 2019

See this post for tips on writing stellar executive bylines. Just imagine amplifying the news that your founder was named a Glassdoor Employees Choice Top CEO on the company’s awards page, blog posts, social channels, and press releases. Become a constant at conferences. But don’t stop at general biz and entrepreneurship awards.

Conference 160

Conference Leadership LinkedIn Social Media 160

Ethical Voices

NOVEMBER 17, 2022

While I could probably just write KFC and Twitter, drop the mic and walk away this week – there are some nuances that are worthy of further exploration. That is where I see the ethical failures creeping in – with poor MI and AI and not checking for biases. . Blue Check – People are writing volumes on the “Blue check debacle.”

Ethics 52

Ethics Twitter Employee Writing 52

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications. “PR

Marketing 212

Marketing Content Marketing Data Social Media 212

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. What other ethics issue did you want to discuss?

Ethics 106

Ethics Data Training Agency 106

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. Be prepared to be flexible, and be amazed.

Internal 120

Internal International Exercises Ethics 120

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. The Wikipedia foundation believes employees, supporters and publicity agents (e.g. The best thing to do is to not write an article at all. Sit back and wait.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing. Not if they really want to improve the mental health and wellbeing of their employees. Or what will happen when someone does?

Ethics 84

Ethics Employee Policies Video 84

PRSay

JANUARY 20, 2023

ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As As an organization, we need to be focused on what the ethics issues are.” Communicators can prepare themselves for that.

Trends 111

Trends Newspapers Community Ethics 111

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. And they valued students who had completed internships.

Report 78

Report Education Ethics Survey 78

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. And they valued students who had completed internships.

Report 78

Report Education Ethics Survey 78

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” “It is the unspoken ethic of all magicians to not reveal their secrets.”

Study 120

Study Writing Facebook Groups 120

Communications Conversations

MAY 25, 2016

They might earn more money in the long-term due to their work ethic, ingenuity and innovative spirit. Let’s say Joe needs to write a blog post for a client. He can bang out the post in 5 hours, including research, writing time and editing. Sue, on the other hand, is a middle-of-the-road employee. Sue, right?

Agency 87

Agency System Ethics Writing 87

PRSay

JULY 14, 2020

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. In 2020, the general public wants to know where organizations stand on these important matters just like employees do.

System 157

System Community Social Media Employee 157

PRSay

FEBRUARY 23, 2017

That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” As Jane writes “Honest, ethical professionals never spin, mislead or alter facts. He’s the son of two PR professionals (both APRs) and the proud dad of two boys.

Healthcare 81

Healthcare Communications Ethics Radio 81

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. This is often invaluable when adopting the viewpoint of journalists/the media, customers and employees, but it works just as effectively when representing any stakeholder group or individual. Do Be: Known for always following through.

Reputation 133

Reputation Construction Writing Communications 133

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Reid Blackman, Ph.D. Where will this technology go next, and how far can it reach ?

Technology 118

Technology Ethics Creativity Tools 118

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. The results?

Survey 111

Survey Industry Leadership Study 111

The Hoyt Organization

JULY 22, 2024

Legal and Ethical Considerations Untrained executives can inadvertently raise legal issues or ethical concerns during interviews. Training helps executives understand legal and ethical boundaries when communicating. Showcasing the people behind you and your success will create a more relatable and engaging narrative.

Media 79

Media Training Ethics Media Training 79

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Creativity Industry 245